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We like to think of blush as pretty foolproof. There’s no detail work to master, no lines to stay inside of, and it looks great on everyone. But, there’s a little more to applying blush than just dusting it on. Carefully placed blush can manipulate the appearance of your face shape in sneaky ways—and without much effort (no trendy seven-step systems here). Play around with the looks below to find what application meets your own beauty needs. The results may surprise you.
Center blush for a youthful flush
Best for: square or angular faces
How to: Apply rounded bursts of blush to the apple of the cheek and softly blend outward. This placement softens sharp lines, widens the eyes, and rounds out the face. Done correctly, you’ll look like a doll.
Formula/shade type: Cream blushes in vibrant, pink tones
Beautylish recommends:
Lower blush
Best for: Long faces or prominent chins
How to: Sweep blush just below the apples of your cheeks, over the bone. This creates the illusion that your cheeks rest lower, balancing length and drawing the eye upward.
Formula/shade type: Powder blushes in warm peachy-pinks or soft corals
Beautylish recommends:
Under-eye flush
Best for: Round or petite faces
How to: A light wash of blush right under the eyes adds a dreamy, soft-focus vibe while elongating the face.
Formula/shade type: Sheer, liquid blushes in soft pink or dusty rose
Beautylish recommends:
Outer blush for a lift
Best for: Downturned or oval faces
How to: Apply blush along the tops of the cheekbones, curving it upward in C-shape toward the outer corner of your eyes. This creates an instant, natural-looking lift.
Formula/shade type: Cream blushes in deeper shades, like mauve, dusty rose, or terracotta
Beautylish recommends:
Draped blush to contour
Best for: Heart-shaped or angular faces
How to: Sweep blush from the cheekbones up toward the temples and into the brow bone. It mimics contour, but with a fresh wash of color.
Formula/shade type: Pigmented powder blushes in deeper, cooler shades, like plum, brick red, or deep rose
Beautylish recommends:
Gradient blush
Best for: Round or oval faces
How to: Start with a deeper tone near the outer cheek, then layer a lighter or brighter shade at the apples for a multi-dimensional pop. This technique instantly creates dimension.
Formula/shade type: Try a deeper berry or mauve powder on the outer edges and a bright pink or coral cream at the center. A duo or palette takes the guesswork out of finding complementary shades.
Beautylish recommends:
Full-face flush
Best for: Any face shape
How to: Dust a sheer, airy blush across cheeks, nose, forehead, and chin for the just-came-in-from-the-cold effect.
Formula/shade type: Sheer, buildable powders in warm peachy-pinks or soft corals
Beautylish recommends:
Illustrations by Christina Fung
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