[LAST UPDATED AT 6:45 P.M. ET ON OCTOBER 8, 2025] In case you missed it, Amazon Prime Day is here—but not for long. The two-day event ends today, October 8, and the Prime Day beauty deals are almost gone. These steals are worth shouting about, especially since so many are 2025 Best of Beauty winners or have been thoroughly tested by our editors. From glow-boosting face oils to handy blow-dryer brushes, this lineup is packed with editor-approved picks across skin care, hair care, makeup, and wellness. Now’s your moment to hit “add to cart,” because we’ve seen tons of our picks sell out—and we don’t want you to miss your chance to save big.
Best Amazon Prime Day Beauty Deals You Can Shop Now
Allure commerce editor Sarah Han using the Revlon One-Step Volumizer Plus
Sarah Han
Revlon
One-Step Volumizer Plus
Fans of the Revlon One-Step Volumizer Plus—who include our editors and thousands of people on TikTok—know it’s the well-priced, not-so-well-kept secret to bouncy blowouts at home. The Plus version’s smaller barrel and nylon bristles make it easier to glide through each section of hair, and some Best of Beauty testers said it’s so light, they can style their whole head with just one hand.
L’Oreal Paris Infallible 3-Second Setting Spray Mist
L’Oreal Paris
Infallible 3-Second Setting Spray Mist
Allure social media manager Bianca Richards applying the L’Oreal Paris Infallible 3-Second Setting Spray Mist
Bianca Richards
All you need is a few spritzes of L’Oreal Paris Infallible 3-Second Setting Spray Mist over your makeup, for 36 hours(!) of budge-free coverage that feels like nothing on the skin.
Elemis’ Superfood Facial Oil is packed with almost too many skin-saving oils to count. Sweet almond, cucumber, rice bran, broccoli, and rose hip—they work together to give your skin the radiant glow of someone who gets their daily servings of veggies.
Formulated with hyaluronic acid, glycerin, and the same botanical blend (calendula, chamomile, rosemary, pansy, and sunflower seed oil) as Weleda’s iconic Skin Food Original Ultra-Rich Cream, this milky mist refreshes thirsty skin during dry winter days and long afternoons spent in stale office air.
Shark FlexStyle Air Styling & Drying System
Allure contributing commerce editor Deanna Pai using the Shark FlexStyle Air Styling & Drying System
Shark Beauty
FlexStyle Air Styling & Drying System
Five removable attachments mean the Shark FlexStyle Air Styling & Drying System is like having an entire hairstylist’s tool kit at home—that you don’t need a hairstylist’s skill set to use.
Flamingo Wax Strips
Allure shopping director Shanna Shipin applying and removing the Flamingo Wax Strips
Shanna Shipin
At-home waxing doesn’t have to be an act of bravery. Flamingo’s Wax Strips make the process simple, with super sticky, pre-waxed strips that lift hair from the root. The process feels more like a quick peel than a painful tug, leaving skin smooth in just minutes.
Both our fine- and thick-haired testers were wowed by the glossy finish of Wella Professionals’ Ultimate Smooth Miracle Oil Serum. But the real miracle was how effortlessly the ultra-lightweight formula tamed frizz in just a few swipes.
Belif Aqua Bomb Eye Gel
Allure senior director of audience development Lexi Herrick applying the Belif Aqua Bomb Eye Gel
Lexi Herrick
You may already know (and love) Belif’s The True Cream Aqua Bomb, so think of this gel as its eye-centric little sister. Caffeine, niacinamide, vitamin C, and hyaluronic acid lock in hydration and offset dark circles for a well-rested look.
Ma:nyo Pure Cleansing Oil
Wohlner applying the Ma:nyo Pure Cleansing Oil
Lily Wohlner
Manyo Factory
Pure Cleansing Oil
A bona fide Allure K-beauty favorite, Ma:nyo’s Cleansing Oil is a lightweight (yet deep-cleaning) face wash that dissolves blackheads, whiteheads, makeup, and grime in minutes.
EltaMD UV Skin Recovery Face Sunscreen
EltaMD
UV Skin Recovery Face Sunscreen
Allure senior editor Jesa Marie Calaor applying the EltaMD UV Skin Recovery Face Sunscreen
Allure creative development manager Lauren Alberti applying Glamnetic Press-On Nails
To complement your Glamnetic falsies, grab a box of the brand’s press-on nails. They feel as thick as a traditional acrylic nail, so even if you’re rough on them, they’ll stay adhered. Each pack comes with 24 nails, a cuticle stick, a tube of glue, a nail file, and an alcohol prep pad.
When your strands feel desert-dry, Dae’s Desert Detox Clarifying Shampoo—yet another 2025 Best of Beauty Award winner—is the hydration they need (and deserve). A blend of powerful yet balanced surfactants works hard to break down product buildup, oil, and hard-water residue. At the same time, prickly pear and cactus extracts replenish hydration, while moringa leaf oil locks in moisture and prevents breakage.
More Amazon Prime Day Beauty Deals: Allure Best of Beauty Winners 2025
Say goodbye to stubborn dark spots. Former Allure shopping market editor Angela Trakoshis credits the Caudalie Vinopure Pore Minimizing Serum with fading scarring and hyperpigmentation after consistent use. Powered by salicylic acid and antioxidant-rich grapeseed extract from the brand’s French vineyards, it helps skin look clearer, smoother, and more even.
Differin
Acne Treatment Gel
A retinoid once only available by prescription, Differin’s Adapalene Gel 0.1% remains a dermatologist- and Allure editor-favorite for clearing up breakouts—and seven Best of Beauty wins proves it. It regulates skin cell turnover and, when applied all over the face, is unrivaled in its ability to clear pores and reduce inflammation over time.
House of Lashes
House of Lashes Iconic False Eyelashes
Comfort and drama rarely go together in the lash world, but House of Lashes’ Iconic collection changes that. Available in three strip styles (Iconic, Iconic Lite, and Iconic Mini), each lash has a flexible, weightless band and criss-crossed fibers for some extra length and volume.
According to Allure’s executive beauty director Jenny Bailly, this new formula from Lancôme gives her the long, fluttery lashes of her dreams. And, it won’t budge until you pull out your go-to makeup remover.
Kate Somerville
ExfoliKate Intensive Exfoliating Treatment
Many products promise a “facial in a bottle,” but Kate Somerville ExfoliKate Intensive Exfoliating Treatment actually delivers with help from a resurfacing blend of papaya, pineapple, and pumpkin enzymes.
Dr. Althea
Pure Grinding Cleansing Balm
Forget scooping with your fingers—Dr. Althea’s Pure Grinding Cleansing Balm features a clever twist dispenser that delivers the right amount of product every time. Twist out more for heavy makeup days, or less for just sunscreen.
The Beautyblender Original Makeup Sponge is the iconic egg-shaped tool that’s inspired countless dupes (but has never been outdone). It’s latex-free and has a versatile shape that makes blending cream products easy, delivering smooth, natural-looking coverage every time.
Amazon Prime Day Beauty Deals: Skin-Care
Summer did a number on our skin (hello, sun and sweat), which makes fall the ideal time to refresh the top shelf of your medicine cabinet. A few of our favorites: Dr. Althea’s cult-favorite hydrating face mask, La Roche-Posay’s gentle cleanser for dry-skin season, and St. Tropez’s Self Tan Express Mousse, which develops into an island-worthy tan in just three hours.
Beauty of Joseon Revive Eye Serum
Beauty of Joseon
Revive Eye Serum
Han applying the Beauty of Joseon Revive Eye Serum
Sarah Han
Beauty of Joseon’s Revive Eye Serum: Ginseng + Retinal has a lightweight, custardy-gel texture that absorbs almost immediately and makes undereyes look brighter and less puffy come morning. Formula-wise, stabilized retinal is super gentle and minimizes irritation, while ginseng brightens and boosts circulation, and glycerin supports the skin barrier.
Biodance Bio-Collagen Real Deep Mask
Lee applying the Biodance Bio-Collagen Real Deep Mask
Christa Joanna Lee
Biodance
Bio-Collagen Real Deep Mask
If your skin freaks out at the thought of actives, meet your new go-to: the Biodance Bio-Collagen Real Deep Mask. This soothing hydrogel mask is hypoallergenic, non-toxic, and free of 25 common irritants. It’s packed with ultra-low molecular collagen to firm and smooth fine lines, plus oligo-hyaluronic acid to deliver deep, fast-absorbing hydration for plump, calm skin.
La Roche-Posay Cicaplast Balm B5
La Roche-Posay
Cicaplast Balm B5
Han applying La Roche-Posay Cicaplast Balm B5
Sarah Han
Are we a broken record when it comes to touting La Roche-Posay as one of our favorite brands for sensitive skin? Maybe, but we don’t mind. Cicaplast Balm B5 is just that good. Not nearly as greasy as a true balm, but richer than your typical face cream, this drugstore darling instantly soothes dry, chapped skin with the help of emollient shea butter, moisturizing vitamin B5, and calming madecassoside (a derivative of our fave, Centella asiastica, or cica for short).
Belif Aqua Bomb
Herrick applying the Belif Aqua Bomb
Lexi Herrick
A staple in many Allure editors’ cabinets, this Korean moisturizer cools skin on contact and keeps inflammation at bay with tiger grass and oat kernel extract. You’ll also notice plumper, bouncier skin, thanks to glycerin and squalane.
Etude Soonjung pH 6.5 Whip Cleanser
Etude
Soonjung pH 6.5 Whip Cleanser
Han using the Etude Soonjung pH 6.5 Whip Cleanser
Sarah Han
Not sure where to start with Korean cleansers? Try the SoonJung pH 6.5 Whip Facial Cleanser. This gentle, cloud-like foam works for all skin types—especially sensitive skin—thanks to its low pH and soothing ingredients like cica-derived madecassoside and panthenol. It cleans without stripping, leaving skin soft and calm.
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser
Pai applying La Roche-Posay’s Toleriane Hydrating Gentle Face Cleanser
Deanna Pai
La Roche-Posay
Toleriane Hydrating Gentle Face Cleanser
The La Roche-Posay praise train continues. It’s hard not to when the French pharmacy brand has earned multiple Seals of Acceptance from the National Eczema Association and Allure Best of Beauty Awards. On sale right now: the Foaming Facial Cleanser. It features a hard-working team of ceramides, niacinamide, glycerin, and prebiotic thermal water that gently lifts makeup and impurities without stripping the skin of its natural oils.
Illiyoon Ceramide Ato Concertrate Cream
Illiyoon
Ceramide Ato Concentrate Cream
Allure commerce writer Lily Wohlner applying the Illiyoon Ceramide Ato Concertrate Cream
Lily Wohlner
Is your skin sending out an SOS? Reach for Illiyoon’s Ceramide Ato Concentrate Cream, which pairs plant-derived ceramides with fatty acids and cholesterol—the lipids in your skin barrier—in a formula with a low pH, matching the skin’s acidic nature. It’s so gentle, the brand says you can use it on babies.
Laneige Lip Sleeping Mask
Trakoshis applying the Laneige Lip Sleeping Mask
Angela Trakoshis
Laneige’s Lip Sleeping Mask is an all-time favorite among Allure editors, thanks to its thick, nourishing formula that combines shea butter, murumuru butter, and coconut oil. “There’s a reason it’s a top-seller on Amazon. It moisturizes lips for hours on end—no reapplication needed. I apply the smallest amount of this stuff on my dry lips at night and am guaranteed to wake up with soft, hydrated lips in the morning,” says former shopping market editor Angela Trakoshis.
Koolsol by Knours Ultra-Light Invisible Mineral Sunscreen SPF 50
Koolsol by Knours
Ultra-Light Invisible Mineral Sunscreen SPF 50
Han applying the Koolsol by Knours Ultra-Light Invisible Mineral Sunscreen SPF 50
Sarah Han
Koolsol by Knours Ultra-Light Invisible Mineral Sunscreen SPF 50 may be a mineral sunscreen, but it comes surprisingly close to mimicking the thin feel of a chemical formula. “It applies so elegantly and invisibly, like a lightweight moisturizer—hi, cica, snow mushroom, aloe, and niacinamide—and leaves my skin looking dewy, but not overly so,” says Han.
Innisfee Super Volcanic Clay Mask
Pai applying the Innisfee Super Volcanic Clay Mask
Deanna Pai
Innisfree
Super Volcanic Clay Mask
If you love the satisfaction of vacuuming out your pores, you’ll be obsessed with the Innisfree Super Volcanic Pore Clay Mask. “What makes it great isn’t just the combo of bentonite and kaolin clays, but the addition of volcanic ash and lactic acid for dual exfoliation,” says Allure contributing commerce editor Deanna Pai. “I liked that I got a little scrubbing action as I was rinsing it off—and my skin looked way more even and radiant after just one use.”
Dr. Dennis Gross Alpha Beta Extra Strength Daily Peel Pads
Singh after applying the Dr. Dennis Gross Alpha Beta Extra Strength Daily Peel Pads
Dianna Singh
Ideal for tossing in your carry-on or keeping on your nightstand, Dr. Dennis Gross Alpha Beta Extra Strength Daily Peel Pads make pro-level exfoliation as simple as swipe, wait, repeat.
Neostrata Skin Active Triple Firming Neck Cream
Han applying the Neostrata Skin Active Triple Firming Neck Cream
Sarah Han
NeoStrata
Skin Active Triple Firming Neck Cream
This rich cream clings to your skin (not your clothes) while bringing in bakuchiol, a plant-based alternative to irritating retinoids, and super tiny peptides for efficient firming action.
More Amazon Prime Day Beauty Deals: Skin-Care
Saturday Skin
Yuzu Vitamin C Sleep Mask
Post-breakout dark spots and hyperpigmentation have absolutely nothing on the Saturday Skin Yuzu Vitamin C Sleep Mask. As its name suggests, this gel-cream mask’s main ingredient is yuzu extract, which is rich in vitamin C, a gold standard for boosting skin radiance and evening tone.
Bioderma
Sensibio H20
“Fun fact: Bioderma was the second-most popular cleanser in Olive Young, South Korea’s version of Sephora or Ulta, in 2024, beating out tons of Korean brands like Anua,” says Han, who was pretty surprised to see its popularity in person during a recent vacation to Seoul. But she gets why: “It’s such a dependable pick—it removes all my makeup, but more importantly, it doesn’t sting my eyes and doesn’t leave a greasy film or feeling on my face.”
Nécessaire
The Body Wash Fragrance-Free
Inside Nécessaire’s The Body Wash is a skin-softening, niacinamide-based formula that’s loaded with vitamins C and E. A previous Best of Beauty Award winner that lives in many of our editors’ showers, its gel-oil formula offers a nice dose of hydration without the irritation that can often come alongside scented products.
Malin + Goetz
Essential Bergamot Purifying, Hydrating Hand + Body Wash
Looking for a luxe moment in your shower routine? Snag Malin + Goetz’s Hand + Body Wash. It not only makes your entire bathroom smell like eucalyptus, but the scent also lingers on your skin for little bursts of calm throughout the day.
Foreo
Luna 4
The Foreo Luna 4 is an investment, but at Allure, we only recommend splurges that really work—and this one does. This cleansing brush has three settings that provide a deep clean on all skin types, removing makeup and SPF so your skin care goes on smoothly (and actually works).
Aestura
Atobarrier365 Hydro Soothing Cream
At the intersection of lightweight feel and heavy-duty hydration sits the Best of Beauty-winning Aestura Atobarrier 365. Loaded with hydrating ceramides and squalane as well as juicy lipids, this formula tackles all kinds of dryness while keeping your moisture barrier strong—no matter your skin type.
StriVectin
Multi-Action Super-C Retinol Brighten & Correct Vitamin C Serum
Former Allure staff editor Jihan Forbes loves a product that cuts out a few steps in her routine, and this serum does just that. “It not only brightens with the power of vitamin C, but the retinol in it goes to work so no fine line formed against me shall prosper,” she says.
Cosrx
The 6 Peptide Skin Booster
Get your K-beauty fix with CosRx’s The 6 Peptide Skin Booster, which tackles multiple skin concerns: calming redness, strengthening your skin barrier, softening and plumping for a more youthful look, and evening out tone.
Versed
Day Dissolve Cleansing Balm
We’re looking out for you when we say, “please step away from the single-use cleansing wipes.” Our advice? Use a small scoop of Versed’s Day Dissolve Cleansing Balm to melt away even your toughest makeup without leaving your complexion looking raw and irritated.
Origins
GinZing Refreshing Scrub Cleanser
There’s nothing like a burst of citrus to wake up the senses, which is why Allure commerce editor Sarah Han starts her mornings with Origins Refreshing Scrub Cleanser. “I’m not a huge scrub person, so I appreciate how fine the jojoba beads in Origins’s GinZing cleanser—they lather slightly with water and don’t rub my skin raw,” she says.
Vacation
Crystal SPF 50 Face Gel
Completely invisible on the skin, this SPF 50 Face Gel does the most—without a white cast. It wears beautifully on its own or under makeup, blending seamlessly into all skin tones.
Jouer
Luminize Dark Circle Correcting & Smoothing Eye Patches
Banish dark circles and look cute doing it with Jouer’s Dark Circle Correcting & Smoothing Eye Patches. Packed with caffeine, niacinamide, betaine, and allantoin, they instantly refresh tired eyes (even when a full night’s sleep is just a distant memory).
Freesia Pear Wild Flower Buffer Body Scrubber with Box
A body wash–infused loofah, this scrubber whips up a creamy lather while treating your skin to a mix of yuzu for elasticity, vetiver to help tighten pores, and edelweiss to calm inflammation. It leaves skin soft, glowy, and hydrated—with a fresh scent of freesia and a hint of pear that lingers long after you rinse.
Amazon Prime Day Beauty Deals: Hair-Care
Tons of our hair staples are on sale today only, including a long-time editor favorite, the Wavytalk Thermal Brush. Also in our carts: The Multi-Styler from T3, which smooths hair into styles that look like you came straight from the salon. Throw in a good heat protectant, and consider your hair-care routine officially rescued.
Repairing damage, taming frizz, and adding silky shine—this CosRx Peptide 132 Hair Care Set does it all. Infused with strengthening peptides, the shampoo, treatment, and oil serum work together to nourish strands from root to tip, delivering that coveted, glass-like shine.
Ouai Curl Crème
Pai applying the Ouai Curl Crème
Deanna Pai
Our editors with 2B, 2C, and 3C/4A curl types love Ouai’s sweet-smelling, lightweight Curl Crème. A blend of chia and linseed oils add shape and protect hair from humidity, while babassu oil brings the shine. Unfortunately, there isn’t a fragrance-free version—so, if you’re sensitive to scents, keep that in mind.
K18 Molecular Repair Hair Oil
K18
Molecular Repair Hair Oil
Shipin applying the K18 Molecular Repair Hair Oil
Shanna Shipin
A Best of Beauty winner, K18’s Molecular Repair Hair Oil tackles frizz from the inside out. Its signature K18 peptide repairs damage from heat and chemical treatments, while avocado and sunflower oils smooth and condition for sleek, healthy-looking hair.
Wavytalk Thermal Brush
Allure commerce producer Sarah Hoffmann using the Wavytalk Thermal Brush
Sarah Hoffmann
Wavytalk’s Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a solid blowout on any hair type. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through,” Allure’s commerce producer, Sarah Hoffmann, says. Psst: Wavytalk’s entire lineup is up to 45% off for Prime Day.
T3 Aire 360 Multi-Styler & Blowout System
T3
Aire 360 Multi-Styler & Blowout System
Former Allure associate manager of special projects Talia Gutierrez using the T3 Aire 360 Multi-Styler & Blowout System
Talia Gutierrez
The bristles on T3’s Aire Multi-Styler get a tight grip around even the thickest hair. Allure’s former associate manager of special projects, Talia Gutierrez, says this shortens the number of passes needed to smooth her “wavy, coarse strands.”
Dr. Groot Scalp Relief Tonic
Lee applying the Dr. Groot Scalp Relief Tonic
Christa Joanna Lee
Dr. Groot
Scalp Relief Tonic
Soothe an itchy, dry scalp with Dr. Groot’s easy-to-use tonic. The spray-on formula absorbs quickly with just a few seconds of massaging and won’t leave your styled hair looking greasy, so you can refresh your scalp anytime, anywhere.
Dyson Supersonic Hair Dryer
Dyson
Supersonic Origin Hair Dryer
Han using the Dyson Supersonic Hair Dryer
Sarah Han
Winner of an Allure Readers’ Choice Award, the Dyson Supersonic is one of the best blow-dryers for all hair types—fine, curly, thick, you name it. Its fast-yet-gentle drying power comes from Dyson’s patented Air Multiplier technology and intelligent heat control, which helps prevent damage while keeping noise to a minimum.
Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream
Hussein applying the Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream
Jennifer Hussein
Briogeo
Women’s Yuzu + Plum Oil Soft Power Air Dry Cream
If soft, heat-free hair is your dream, Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream is about to be your go-to. The creamy yet lightweight formula smooths and hydrates, enhancing your natural waves while reducing frizz for strands that feel as good as they look.
Fable & Mane Holiroots Hair Oi
Fable & Mane
Holiroots Hair Oil
Han applying the Fable & Mane Holiroots Hair Oil
Sarah Han
Not all hair oils are meant to be used after styling. Inspired by Ayurvedic hair oiling—a 5,000-year-old practice in India that involves massaging warm, herb-infused oils into the scalp and strands to nourish—Fable and Mane’s HoliRoots Hair Oil is designed to be worked into the scalp section by section before your shower. Leave it on for at least five minutes (or overnight) for stronger roots, less breakage, better circulation, and deeply hydrated, healthy-looking hair.
More Amazon Prime Day Beauty Deals: Hair-Care
Amika
Soulfood Nourishing Mask
Packed with powerhouse hydrators, Amika’s Soulfood Nourishing Mask brings dry, damaged hair back to life. Jojoba oil helps mend split ends, while sea buckthorn oil restores lipids for softer, more elastic strands.
Wella Professionals
Ultimate Repair Miracle Hair Rescue Serum
Think of Wella Professionals’ Ultimate Repair Miracle Hair Rescue as your shortcut to super-silky hair. This luxe, leave-on spray works its magic in just 90 seconds, using Alpha Hydroxy Acid (AHA) to rebuild hair from within and Omega-9 to smooth and strengthen. The result: hair that feels softer, looks glossier, and detangles effortlessly, no matter your hair type.
SexyHair
Big Spray & Play Volumizing Hairspray
Few things are more frustrating than spending an hour perfecting your hair, only to have gravity flatten it. SexyHair Big Spray & Play Volumizing Hairspray is the solution, keeping your bouncy volume intact for hours on end (even if the dance floor calls).
Verb
Ghost Oil
There’s a reason Verb Ghost Oil is so beloved: It hydrates without feeling heavy and enhances shine, thanks to moringa oil, green tea extract, and vegan proteins.
R+Co
Cool Wind pH Perfect Air-Dry Crème
True to its name, R+Co’s Cool Wind pH Perfect Air Dry Cream makes your hair look, well, perfect. It’s made with hydrating apricot and watermelon extracts, plus mango butter to detangle and add softness.
Ouidad
Curl Quencher Hydrafusion Intense Curl Cream
“This is a major key for luscious, juicy type 3 curls and up,” hairstylist Lana Hunter says of Ouidad’s paraben-, sulfate-, and mineral oil-free Curl Cream. She tells us that it’s a one-and-done product (no ten-step hair-care routine needed here).
Pureology
Smooth Perfection Shampoo & Conditioner
Frizzy hair doesn’t need to dread a daily “everything shower” with Pureology’s Smooth Perfection Shampoo and Conditioner. Incredibly creamy, they make tangled hair supple and smooth again, hydrating like nobody’s business with shea butter-packed formulas that—big bonus—are safe for color-treated hair.
Living Proof
Dry Volume & Texture Spray
Unlike sprays that leave behind noticeable grit or stiffness, Living Proof’s weightless Dry Volume & Texture Spray won’t weigh your ‘do down. It lifts roots and adds fullness with polymers that bond to hair strands, making them feel thicker and preventing them from falling flat.
Hydrate Sheer Nourishing Shampoo & Conditioner Set
Treat your hair post-bleach or -color by using a restorative shampoo and conditioner. Our editors love Pureology’s color-safe Hydrate line so much, we gave them a Best of Beauty Award in 2023 and 2024 for their pigment-boosting and softening effects.
Amazon Prime Day Beauty Deals: Makeup
We’re all about keeping it simple, and these Prime Day makeup deals make looking polished effortless. Think: a glow-boosting primer for a lit-from-within base, a precise brow pencil that shapes your arches without looking overdrawn, and a blush that instantly wakes up your complexion.
Too Faced Ribbon Wrapped Lash Mascara
Trakoshis applying the Too Faced’s Ribbon Wrapped Lash
Angela Trakoshis
Too Faced
Ribbon Wrapped Lash Mascara
Too Faced’s Ribbon Wrapped Lash is a lengthening, separating, and lifting tubing mascara that seriously shows up for your lashes. The 24-hour, no-clump formula holds strong through sweat, humidity, and even tears—volumizing all the while.
IT Cosmetics CC+ Cream
Herrick applying the IT Cosmetics CC+ Cream
Lexi Herrick
There’s more than one reason IT Cosmetics’ Your Skin But Better CC+ Cream won a Readers’ Choice Award three years in a row. Aside from a heaping serving of broad-spectrum SPF 50, this formula delivers nourishing additives that bridge the gap between skin tint and moisturizer.
Fwee Lip & Cheek Glowy Jelly Pot
Allure contributing commerce writer applying the Fwee Lip & Cheek Glowy Jelly Pot
Annie Blackman
Fwee
Glowy Jelly Pot + Keychain Set
This K-beauty blush delivers a springy dose of sheer color (just as stunning on lips as it is on cheeks), all housed in a crystalline case that sits pretty on your vanity. It comes in 19 shades, ranging from muted poppy to moody purplish cherry. And, because accessorizing matters, there’s even an option to bundle your blush with a petite, keychain-size version.
Clinique High Impact Hi-Fi Full Volume Mascara
Clinique
High Impact Hi-Fi Full Volume Mascara
Allure senior commerce editor Sarah Felbin applying the Clinique High Impact Hi-Fi Full Volume Mascara
Sarah Felbin
If there’s mascara we trust to survive long days, surprise tears, and the kind of humidity that usually spells disaster for eye makeup, it’s Clinique’s High Impact Waterproof Mascara. Unlike most waterproof formulas that can leave lashes feeling stiff or flaky, this one keeps them soft and lifted while delivering major volume.
More Amazon Prime Day Beauty Deals: Makeup
Best Tinted Brow Gel
Anastasia Beverly Hills Volumizing Tinted Brow Gel
It tints, it locks, and it makes your brows look amazing. It’s Anastasia Beverly Hills’ Tinted Brow Gel, and it’s a lazy girl’s staple for arches that look like Lily Allen’s (without all the grooming involved).
Buxom
Power Line Plumping Lip Liner in Real Red
“Buxom’s Real Red Powerline liner is so easy to apply, even for lip liner novices like myself,” says Allure senior director of audience development, Lexi Herrick. It gives me the kind of bold yet gentle outline that makes lips look instantly fuller.”
In eight vibrant shades, Maybelline’s Lifter Gloss Plump doesn’t just add color—it brings the heat. Infused with chili pepper, it gives your lips a tingly boost of plumpness while smoothing away any fine lines.
Tarte
Shape Tape Concealer
Tarte’s Shape Tape Concealer does more than cover imperfections—it also nourishes your skin. Infused with shea and mango butter along with licorice root, it boosts hydration and leaves your complexion looking smoother and more radiant.
This long-lasting, waterproof eyeliner pencil will stay on from morning meetings to late night dance parties, no fixing, wiping, or re-applying required.
Tatcha
Liquid Silk Canvas
A blurring primer infused with silk extract, Tatcha’s Liquid Silk Canvas Primer hydrates while softening the appearance of pores, fine lines, and wrinkles. It also contains pink and gold pearl powder that works wonders to even out and brighten the skin.
ColourPop
That’s Taupe Eyeshadow Palette
A mix of neutral mattes and soft shimmers, ColourPop’s That’s Taupe Eyeshadow Palette makes effortless glam a given. Packed with cool-toned shades that blend like a dream, it’s like having a makeup artist on standby.
L’Oréal Paris
True Match Lumi Glotion
L’Oreal Paris True Match Lumi Glotion does more than add radiance to your base. Infused with glycerin and shea butter, it boosts hydration and leaves your complexion looking smoother.
Anastasia Beverly Hills
Brow Definer
The standout feature of Anastasia Beverly Hills’ Brow Definer is its creamy, blendable texture. It effortlessly fills sparse areas while diffusing naturally, giving your brows definition without looking overdrawn.
Rom&nd
Better Than Cheek
Powder blushes are officially back—and nothing like the chalky versions of years past. Rom&nd’s Better Than Cheek delivers a soft-matte, blurring finish in versatile, easy-to-wear shades that flatter just about everyone.
Perricone MD
No Makeup Blush
No-makeup makeup is Perricone MD’s specialty, and this blush proves it, delivering a natural-looking flush that brings dull skin back to life.
Laura Mercier
Pure Canvas Primer Hydrating
Powered by skin-loving ingredients like glycerin and rose, this hydrating formula protects the skin barrier and plumps up tired looking skin while it extends makeup wear time.
Tirtir
Mask Fit Red Cushion
A viral K-beauty favorite, TirTir’s Mask Fit Foundation fully earns its hype—especially for oily skin. The buildable medium-to-full coverage feels surprisingly weightless and sets to a semi-matte finish that stands up to oil, humidity, and marathon days without budging.
Milk Makeup
Hydro Grip + Glow Primer with Hyaluronic Acid
For the right amount of glow (no harsh sparkles or glitter, we promise), there’s the Best of Beauty Award-winning Milk Makeup Hydro Grip + Glow Illuminating Primer. Sister to the brand’s viral Hydro Grip primer, this version also features hydrating hyaluronic acid and skin tone-evening niacinamide, but with a little extra shimmer from light-reflecting pearls—the perfect brightening boost for any base makeup.
CLE Cosmetics
CCC Cream
Aside from the natural tint, we love this CCC Cream because it’s packed with skin-plumping niacinamide, vitamin C derived from blueberries that brightens skin over time, and moisturizing coconut oil. The lightweight consistency feels hydrating all day long.
Amazon Prime Day Beauty Deals: Wellness
From high-tech skin tools to oral care upgrades that make fresh breath feel less like a chore, these wellness deals are all about feeling good from the inside out. Standouts include the Oura Ring Gen3 Heritage and viral alarm clock, the Hatch Restore 3, which both rarely go on sale.
Laura Mercier Eau de Parfum
Wohlner applying the Laura Mercier Eau de Parfum
Lily Wohlner
Laura Mercier
Eau de Parfum
More Amazon Prime Day Beauty Deals: Wellness
If you want to go all-in on smelling like a vanilla cupcake, spritz Laura Mercier’s Vanille perfume and indulge in the sugar rush. This scent has so much more to offer than sweet, warm vanilla (although that’s definitely the star note): Daylily, sandalwood, and amber create a balanced scent that lingers all day. (We recommend you spray lightly!)
Nutrafol
Women’s Hair Growth Supplements
Nutrafol Hair Growth Supplement is designed to support hair health from the inside out, with clinically studied ingredients that target thinning, breakage, and shedding. With consistent use, our editors have found that it can help encourage stronger, fuller-looking strands over time.
This Works
Deep Sleep Pillow Spray
Ever wake up in the middle of an amazing dream? Never again—snooze better (and longer) with this time-released lavender spray.
Braun
Smart IPL, Skin i·Expert Pro 7
The Braun Smart IPL Skin i·Expert Pro 7 uses Intense Pulsed Light technology to safely reduce hair growth without the salon visit, leaving skin smoother after each session. With built-in smart features that adapt to your skin tone, it takes the guesswork out of at-home hair removal, for results that last.
Oral-B
Pro 1000 Rechargeable Electric Toothbrush
You probably know Oral B for lots of products in the oral care aisle at the drugstore. But the brand makes our all-time favorite toothbrushes, including the Pro 1000. It automatically stops if you’re brushing too hard, has three cleaning modes, and features a timer that alerts you every 30 seconds to change brushing zones.
TheraBreath
Anticavity Fluoride Mouthwash
Allure associate beauty director Sarah Kinonen says the TheraBreath Fresh Breath Mouthwash—which is gentle on her sensitive gums—is her favorite “unsexy” beauty product. “It helps keep excess food debris out of the crevices of my teeth and gums, while simultaneously leaving behind a minty aftertaste,” she says.
Hatch
Restore 3
The Hatch Restore 3 turns bedtime into a blissful ritual, using customizable light, sound, and vibration to help you drift off effortlessly. Think of it as your personal sleep concierge—so you wake up refreshed, restored, and ready to take on the day.
HigherDOSE
Infared Sauna Blanket
Gwyneth Paltrow’s go-to sauna blanket is also a favorite of Allure editors—and medical and longevity pros also recommend it. “The HigherDose Infrared Sauna Blanket is a unique product that stands out for its use of amethyst and tourmaline,” Kien Vuu, MD, Los Angeles-based founder of VuuMD Performance and Longevity, previously told Allure. “These stones have electrical properties that enhance the detoxification and healing aspects of far-infrared heat.”
Stakt
Foldable Workout Mat
Yogis, this one’s for you. The Stakt Mat’s foldable design transforms from mat to block in seconds, going with the flow right alongside (or beneath) you. Fold it halfway to add extra cushioning for your joints during exercises that engage your knees and elbows, or fold it up completely to create support for incline and decline moves.
Amazon Prime Day Beauty Deals: Teeth Whitening
Crest
3D Whitestrips Professional Effects
When worn 30 to 45 minutes a day for 20 days, Crest 3D Whitestrips Professional Effects can remove a decade’s worth of iced coffees, Diet Cokes, and chiantis, returning your mouth to mint condition (and keeping it that way for months).
Lumineux
Teeth Whitening Strips 21 Treatments
If your teeth or gums are sensitive, a peroxide-free formula is a smart move. Created by Beverly Hills–based, board-certified dentist Kourosh Maddahi, DDS, Lumineux Teeth Whitening Strips use coconut oil, sea salt, and lemon peel oil to brighten your smile while keeping enamel strong and healthy.
Colgate
Optic White Overnight Teeth Whitening Pen
The Colgate Optic White Overnight Teeth Whitening Pen brightens your smile while you sleep, using a gentle, peroxide-based formula that targets surface stains. Its convenient, brush-on design makes it easy to apply before bed, so you can wake up to visibly whiter teeth without any extra effort.
Zimba
Teeth Whitening Strips
In just 30 minutes, Zimba’s Teeth Whitening Strips give you the pearly smile of your dreams—with a twist: They come in eight fun flavors, because whitening your teeth should feel a little indulgent, too.
How We Find the Best Prime Day Beauty Deals
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty Award winners, and those that our editors and experts have tried and given a stamp of approval.
Why Trust Allure?
No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
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