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As of this writing, there are 11 companies that carry a market capitalization of at least $1 trillion. Investors who got in on these businesses early on certainly benefited from huge portfolio gains. This might push you to try and identify potential new entrants to the 13-figure club in the future.

There’s one industry-leading enterprise known for its innovative culture and success at disrupting an entire industry — and it’s currently worth about $500 billion. Its shares have been a monster winner, rising 1,250% just in the past decade.

Can this unstoppable stock join the coveted $1 trillion club by 2035? Here’s what investors need to know.

A couple sits on a couch in the living room, watching TV.

Becoming a thriving business on a global stage

The dominant company that could be on its way to a trillion-dollar valuation is Netflix (NFLX -0.14%). It deserves credit for introducing the world to streaming video entertainment, completely upending the traditional cable TV industry. Becoming a leader in the internet age definitely allows Netflix to be placed in the same category as businesses worth more than $1 trillion.

Netflix’s growth has been impressive. Between 2014 and 2024, revenue increased at a compound annual rate of 21.6%. That top-line figure was up 12.5% in the first quarter. This was propelled, unsurprisingly, by quickly adding new members across the globe.

Previously unthinkable strategic pivots are now normal. Netflix has a presence in video games, and it’s getting more involved in showing live events on the platform. What’s more, the leadership team has found success by clamping down on password sharing. The cheaper, ad-based tier is also very popular, bringing in price-sensitive viewers.

These days, Netflix is a scaled media company that generates huge profits despite plans to spend $18 billion in cash on content just this year. Having a massive revenue and user base supports strong unit economics. The result is significant earnings and free cash flow generation.

The growth could continue for the foreseeable future. “We’re less than 50% penetrated into connected households,” CFO Spencer Neumann said on the Q4 2024 earnings call.

Looking at a realistic scenario

As mentioned, Netflix currently carries a market cap of about $500 billion. So, to see this figure reach $1 trillion in a decade, it would need to expand by 100% or roughly 7% per year. In the past 10 years, the market cap has climbed by a whopping 1,250%. Investors would expect a notable slowdown to occur, which I think is a reasonable way to view things.

Changes in the valuation can have a profound impact as well. Netflix shares trade at a price-to-earnings (P/E) ratio of 56.5, boosted by their incredible past performance. This is expensive, in my view. However, if we assume that the P/E multiple gets cut in half to 28 in 10 years, earnings per share (EPS) would need to grow at a compound annual rate of 15% between now and 2035 for the company to enter the $1 trillion club.

For what it’s worth, Netflix’s EPS has increased at a much faster clip in the previous decade. Taking all things into account, it’s very easy to believe the market cap will get to a 13-figure number in 10 years.

Should you buy the stock now?

It can certainly be exciting to own a stock that becomes a trillion-dollar enterprise. This usually means there are big returns on tap.

However, in this case, I believe investors should think twice before adding Netflix to their portfolios. Again, the valuation comes into play. At a P/E ratio that’s approaching 60, I think there is zero margin of safety for prospective buyers. In other words, Netflix must execute flawlessly with no hiccups for investors to maybe have the chance to achieve adequate returns.

It’s best to practice patience for now.

Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Netflix. The Motley Fool has a disclosure policy.

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📈 Updated Content & Research Findings

🔄 Netflix Hits $700 Stock Price Milestone – December 19, 2024


Research Date: December 19, 2024

🔬 Latest Findings

  • Historic Stock Performance: Netflix shares surpassed $700 for the first time in December 2024, reaching an all-time high of $718, representing a 90% year-to-date gain and pushing market cap to approximately $310 billion
  • Squid Game 2 Impact: The highly anticipated second season of Squid Game is projected to generate over $900 million in value for Netflix, with pre-release metrics showing record-breaking engagement levels
  • NFL Christmas Games Deal: Netflix secured exclusive streaming rights for two NFL games on Christmas Day 2024, marking its biggest live sports event to date with an estimated 30+ million viewers expected
  • Password Sharing Crackdown Success: Latest data shows the password-sharing initiative has converted 40% of previously shared accounts into paying subscribers, adding approximately 12 million net new subscribers in Q3 2024 alone

📈 Updated Trends

  • Ad-Tier Explosive Growth: The ad-supported tier reached 40 million active users globally by November 2024, up from 15 million in May, with advertising revenue run rate exceeding $1 billion annually
  • Content Efficiency Gains: Netflix’s cost per viewing hour decreased by 25% in 2024 through better content curation and data-driven production decisions, improving margins significantly
  • Mobile Gaming Traction: Monthly active users for Netflix Games surpassed 50 million in November 2024, with the Grand Theft Auto trilogy driving significant engagement
  • Regional Content Success: Non-English content now represents 35% of total viewing hours globally, up from 31% in 2023, validating the international content strategy

⚡ New Information

  • 2025 Content Slate: Netflix announced its largest-ever content investment for 2025, including 50+ original films and exclusive streaming rights to Universal Pictures films starting in 2027
  • AI Content Tools Launch: The company unveiled new AI-powered dubbing technology that reduces localization costs by 60% and improves quality, rolling out across all markets in early 2025
  • Subscriber Milestone Path: Internal projections leaked suggest Netflix targets 350 million subscribers by end of 2025, supported by expansion into cloud gaming and live events
  • Theatrical Strategy Shift: Netflix will release “major tentpole films” in theaters for 30-45 days before streaming, starting with a $200 million action franchise in summer 2025

🎯 Future Outlook

  • Analyst Upgrades: Major investment banks raised Netflix price targets to $750-$800 range, citing stronger-than-expected monetization of the ad tier and live sports potential
  • Live Events Expansion: Netflix plans to host 20+ major live events in 2025, including comedy specials, award shows, and sports exhibitions, creating new revenue streams
  • Market Cap Trajectory: With current growth rates and margin expansion, analysts project Netflix could reach $500 billion market cap by mid-2026, halfway to the trillion-dollar milestone
  • Technology Investments: The company is investing $2 billion in AI and machine learning infrastructure to personalize content discovery and reduce churn to below 2% globally

📈 Netflix Stock Analysis & Market Outlook – January 27, 2025


Research Date: January 27, 2025

🔍 Latest Findings

  • Q4 2024 Earnings Beat: Netflix reported exceptional Q4 2024 results with revenue of $10.25 billion (up 16% YoY) and added 18.9 million subscribers, far exceeding Wall Street expectations of 9.6 million
  • Record Subscriber Base: The streaming giant now boasts 301.6 million global subscribers as of January 2025, marking a historic milestone and solidifying its market dominance
  • Live Sports Expansion: Netflix secured exclusive rights to stream WWE Raw starting January 2025 in a $5 billion multi-year deal, marking its most significant push into live sports programming
  • AI Integration: The company announced plans to integrate advanced AI tools for content recommendation and production efficiency, potentially reducing content costs by 15-20% while improving viewer engagement

📊 Updated Trends

  • Ad-Tier Momentum: The ad-supported tier now accounts for 55% of new sign-ups in markets where it’s available, with advertising revenue projected to reach $2 billion in 2025
  • Gaming Division Growth: Netflix Games has seen 180% growth in engagement, with over 100 games now available and plans to launch 80+ new titles in 2025
  • International Expansion: Asia-Pacific region showed the strongest growth with 25% YoY increase, driven by local content investments in South Korea, Japan, and India
  • Price Power Demonstrated: Despite implementing price increases in multiple markets in late 2024, churn rates remained at historic lows of 2.0%, showcasing strong pricing power

🆕 New Information

  • 2025 Guidance: Management projects revenue growth of 14-16% for 2025, with operating margins expected to expand to 29%, up from 27% in 2024
  • Content Investment Strategy: Netflix plans to increase content spending to $19.5 billion in 2025, with 40% allocated to international productions
  • Stock Split Consideration: Company executives hinted at a potential stock split in 2025 as shares approach $700, making them more accessible to retail investors
  • Competitive Landscape: Recent industry data shows Netflix maintaining 22% market share of global streaming, while competitors like Disney+ and Max struggle with profitability

🔮 Future Outlook

  • $1 Trillion Trajectory: Analysts now project Netflix could reach $1 trillion market cap by 2032-2033, accelerated by stronger-than-expected growth and margin expansion
  • Theatrical Releases: Netflix plans to release 10-12 films theatrically in 2025 before streaming, potentially adding $500M+ in box office revenue
  • Password Sharing Phase 2: The company will implement stricter account sharing controls in remaining markets by Q2 2025, potentially adding 15-20 million subscribers
  • Interactive Content Revolution: Netflix is developing AI-powered interactive content that adapts storylines based on viewer preferences, with first releases expected in late 2025