Gretchen Rubin’s 2025 Gift Guides

Giving someone the perfect gift is a wonderful feeling. Finding the perfect gift, on the other hand, can be more of a challenge. We’ve all had those moments of wandering around a store thinking, “What do I get for my brother-in-law who already has everything?”

One thing that makes it simpler is to understand your recipient’s gift-appreciation style; if you’re not sure about their style, try my fun, free quiz. You can also try my gift-idea generator worksheet to help you brainstorm personalized options based on your unique relationship.

For extra inspiration, I’ve rounded up my favorite gift ideas for 2025 below.