Beauty Industry – Live Laugh Love Do http://livelaughlovedo.com A Super Fun Site Mon, 05 Jan 2026 02:05:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 The Beauty Industry is Declining but How Do We Fix It? http://livelaughlovedo.com/beauty/the-beauty-industry-is-declining-but-how-do-we-fix-it/ http://livelaughlovedo.com/beauty/the-beauty-industry-is-declining-but-how-do-we-fix-it/#respond Fri, 10 Oct 2025 20:49:50 +0000 http://livelaughlovedo.com/2025/10/11/the-beauty-industry-is-declining-but-how-do-we-fix-it/ [ad_1]

Family! How are you? I haven’t been around much I know. I’ve been traveling, I’ve been goofing around in my fandoms, and I’ve just been taking it slow with beauty lately. Unfortunately, the beauty bubble has broken. Repetitive product releases, price increases, and tons of other chaos has just made it a less than magical experience lately. I know many of you feel the same way that I do. I’m trying to ease myself back into writing but almost as soon as I open a new post I end up staring blankly at it and struggle through trying to find something witty to say.

We’re entered a really interesting era in beauty. The lipstick index is being completely redesigned by zoomers and Gen Alpha. They’re out there shopping little luxuries like bag charms with lipstick being pushed to the sidelines. After years and years of double-digit growth we’re finally seeing the economic downturn in the beauty industry. Have you seen the steep loses beauty brands have reported lately? It’s pretty bad. Makeup and beauty is no longer recession-proof and the lipstick index, which has long since been the go measurement of the recession is slowly being dismantled by a new generation of consumers.

So who reported losses, who closed down, who’s still around, and who’s on the chopping block next? It’s a lot of loss lately with Coty reporting up to 6% sales decline and they have announced plans to lay off over 700 employees. Mother stepped into LV’s shoes but LVHM has a failed to see growth this year and L’Oreal posted a more reserved 3.5% growth report which is a massive fall from grace considering the double-digits we’ve seen from them in the past. Both Estee Lauder Companies and Shiseido continue to slide further and further down hill. Interestingly enough the post pandemic we saw such a spurt in skincare and self care with venture but we’re seeing a decline in that are as well!

So. what’s the problem? Value-seeking beauty lovers haven’t stopped purchasing it’s just that they may be consuming beauty on a different level now and a different demographic. You may feel beauty fatigue but those who indulge and use Tiktok as a way to consume their beauty content are of a different age and demographic. That being said, that group, isn’t necessarily propelling sales. But what will? And will beauty ever return to it’s glory days of old?

Fewer releases, more innovation, better pricing, less shrinkage, and other factors will perhaps help the beauty community to climb back up the ladder but whether or not it will actually secure it a spot in makeup lovers hearts remains to be seen.

What needs to be changed to revive your list for beauty? Do share your thoughts! I’d love to hear them!

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]]> http://livelaughlovedo.com/beauty/the-beauty-industry-is-declining-but-how-do-we-fix-it/feed/ 0 Kim Kardashian Wants Us to Wear Shapewear http://livelaughlovedo.com/culture-and-society/kim-kardashian-wants-us-to-wear-shapewear-on-our-faces-but-an-expert-tells-us-the-ireal-i-deal/ http://livelaughlovedo.com/culture-and-society/kim-kardashian-wants-us-to-wear-shapewear-on-our-faces-but-an-expert-tells-us-the-ireal-i-deal/#respond Sat, 02 Aug 2025 07:18:46 +0000 http://livelaughlovedo.com/2025/08/02/kim-kardashian-wants-us-to-wear-shapewear-on-our-faces-but-an-expert-tells-us-the-ireal-i-deal/ [ad_1]

Kim Kardashian Wants Us to Wear Shapewear: Decoding Her Latest Fashion Push and Why It Matters

By Riley Kane – Entertainment & Music Enthusiast

What if embracing shapewear wasn’t about hiding flaws, but about amplifying your natural confidence in a way that feels effortlessly empowering? In a landscape where celebrity endorsements can redefine wardrobes overnight, Kim Kardashian wants us to wear shapewear as more than just undergarments—it’s a statement on inclusivity, body positivity, and modern femininity. As a 29-year-old music journalist who’s spent weekends vinyl hunting in LA’s hidden gems and chatting with artists about their transformative style journeys, I’ve witnessed how icons like Kim turn personal evolutions into cultural movements. Kim Kardashian wants us to wear shapewear through her groundbreaking Skims line, which has evolved from 2019’s launch to a $5 billion empire by 2025, introducing quirky innovations like the faux hair micro thong and seamless face wrap that blend humor with high fashion. Inspired by my recent Coachella road trip, where festival-goers mixed comfort with bold expressions, this guide explores her vision, the benefits, and how to style it for real life. With uplifting insights on self-love and practical hacks, discover why Kim Kardashian wants us to wear shapewear could be the key to unlocking your most confident self—let’s shape the conversation and your silhouette together.

In the ever-evolving world of fashion, Kim Kardashian wants us to wear shapewear to challenge outdated norms, promoting pieces that support and celebrate diverse bodies. From her Skims campaigns featuring real women to viral launches like the sold-out faux hair thong in October 2025, she’s made it clear: Shapewear is for everyone, not just concealment. High-DA sources like Vogue praise her for democratizing the category, while her 2025 restocks of viral items like the face wrap show sustained demand. As someone who’s seen artists layer it under performance outfits for that seamless edge, I appreciate how it bridges comfort and style—much like curating a playlist that hits every note perfectly.

The Rise of Skims: How Kim Transformed Shapewear from Taboo to Must-Have

Skims launched in 2019 amid controversy over its original name, but rebranded to become a powerhouse valued at $5 billion by late 2025, with fresh investments fueling expansions like the upcoming Skims Beauty line in 2026. Kim Kardashian wants us to wear shapewear that’s innovative and inclusive, from crystal-encrusted bras to the hairy thong that sparked online buzz for its playful nod to body hair trends.

This evolution mirrors broader shifts in fashion, where functionality meets fun—think how it complements our chasing sun with saks – julia berolzheimer summer looks for effortless elegance.

Why Kim Kardashian Wants Us to Wear Shapewear: Her Personal Story and Empowerment Message

Kim has shared in interviews with CNN that shapewear helped her feel supported post-pregnancy, turning vulnerability into strength. Kim Kardashian wants us to wear shapewear to embrace our bodies, as seen in her 2025 campaigns promoting diverse models and quirky designs like the face wrap for sculpting cheeks and chin.

Her message empowers, much like the self-care rituals in our ultimate wind down checklist, reminding us to prioritize what makes us feel good.

Kim Kardashian West’s Skims Solutionwear Campaign Uses Real Women

Caption: Kim Kardashian in Skims shapewear campaign, showcasing why Kim Kardashian wants us to wear shapewear for body positivity

The Benefits of Shapewear: Beyond Smoothing—Boosting Posture, Comfort, and Confidence

Modern shapewear uses breathable fabrics to improve circulation and posture, as noted in studies from the Journal of Applied Physiology. Kim Kardashian wants us to wear shapewear for that second-skin feel, reducing back strain during long days.

From my road trips, it’s a lifesaver for seamless comfort—pair with wellness boosts like those in our perimenopause power checklist for holistic support.

Skims Innovations: From Faux Hair Thongs to Face Wraps—What’s New in 2025-2026

2025 saw Skims drop the faux hair micro thong, a cheeky take on body positivity that sold out instantly, per Bloomberg. The face wrap, restocked for holidays, promises sculpted features, while 2026 teases Skims Beauty with skincare and fragrance.

Kim Kardashian wants us to wear shapewear that’s fun and functional, inspiring creativity like our guide to setting healthy boundaries in personal style.

Kim Kardashian’s SKIMS Introducing ‘Butt Enhancing Shapewear …

Caption: Skims faux hair thong, a viral innovation showing why Kim Kardashian wants us to wear shapewear with a twist

How to Choose the Right Shapewear: Kim’s Sizing and Fit Guide for All Bodies

Skims offers sizes XXS-5X with shade-matching tech for invisibility under clothes. Kim Kardashian wants us to wear shapewear that fits like a glove—measure hips and waist, opting for compression levels based on activity.

This inclusivity shines, much like the diverse options in our complete capsule wardrobe & style guide for building versatile looks.

Styling Shapewear Like Kim: Everyday Outfits That Pop with Seamless Support

Layer high-waist shorts under jeans for a lifted silhouette, as Kim does in casual outings. Kim Kardashian wants us to wear shapewear with bodycon dresses for curve enhancement without restriction.

From festival vibes, mix with flowy tops—internal link to our top western wear jackets, boots & more black friday deals 2025 for complementary pieces.

SKIMS: How Kim Kardashian’s Brand Took Over Fashion & Sports

Caption: Kim Kardashian styling shapewear under outfit, demonstrating why Kim Kardashian wants us to wear shapewear for effortless fashion

Shapewear for Different Occasions: Kim’s Picks for Work, Workouts, and Weddings

For office wear, seamless bodysuits under blazers provide polish. Kim Kardashian wants us to wear shapewear like moisture-wicking styles for gyms, ensuring support during sweats.

Weddings call for bridal collections—her line’s inclusivity fits all, tying into our favorite memorial day sales 2025 (home decor + more) for event prep.

The Inclusivity Factor: How Skims Addresses Skin Tones and Sizes Like No Other

With 9 nude shades and extended sizes, Skims leads in representation, as Glamour notes. Kim Kardashian wants us to wear shapewear that blends seamlessly, empowering diverse bodies.

This approach inspires, much like the self-love in our spot & fix relationship red flags for healthy perspectives.

Maintenance Tips: Keeping Your Shapewear Fresh and Functional

Wash on gentle cycles with cold water to preserve elasticity. Kim Kardashian wants us to wear shapewear that lasts—store flat to avoid creases.

From my wardrobe hacks, this extends wear—link to our 30-day home declutter challenge for organized storage.

All’s Fair Cast Spills ‘the Tea’ on Kim Kardashian Promising They …

Caption: Diverse models in Skims, highlighting why Kim Kardashian wants us to wear shapewear for inclusivity

Beyond Fashion: How Shapewear Ties into Wellness and Self-Care

Shapewear supports posture for better alignment, reducing strain as per Mayo Clinic. Kim Kardashian wants us to wear shapewear alongside routines like her skincare, fostering holistic glow.

Pair with our healthy recipe hacks guide for nourishing from within.

Celebrity Takes: Who Else Loves Skims and Why

Stars like Ciara and Rihanna endorse it for comfort, as in WWD. Kim Kardashian wants us to wear shapewear that’s celeb-approved, boosting everyday confidence.

This communal vibe echoes our 125 friendship day quotes for supportive bonds.

Kim Kardashian Generates Skims x Dolce & Gabbana Collection Over …

Caption: Kim Kardashian in Skims campaign, embodying why Kim Kardashian wants us to wear shapewear for empowerment

Essentials for Elevating Your Shapewear Game

To complement Kim’s vision, here are seven must-haves that enhance comfort and style—the exact ones I incorporate into my festival outfits for that confident edge.

Achieve seamless looks with these swimsuits for women that double as bodysuits under layers—currently 30% off, run to grab them.

Style with this CHI original ceramic flat iron for polished hair that pairs perfectly with shaped silhouettes.

Add luxury with this Oribe gold lust nourishing hair oil that keeps tresses sleek during wear.

Layer under this cozy sherpa-lined hoodie for casual comfort that highlights curves.

Protect skin with this Sun Bum scalp & hair mist SPF 30 for outdoor confidence in shaped outfits.

Enhance with this vacation super spritz for a fresh glow that complements the smooth feel.

Organize your collection in these reusable silicon bags that keep pieces fresh and ready.

These have been game-changers for my looks—grab them while supplies last for your empowered style.

Must Read: Books for Fashion and Body Empowerment

Dive into these inspiring reads on style, confidence, and shapewear’s cultural impact.

  1. Embrace curves with The Body Is Not an Apology by Sonya Renee Taylor—a guide to radical self-love.
  2. Redefine beauty standards in More Than a Body by Lexie Kite and Lindsay Kite—empowering perspectives on body positivity.
  3. Explore celebrity fashion with Style from the Inside Out by Rachel Zoe—insights on personal expression.
  4. Celebrate diversity in Dressed in Dreams by Tanisha C. Ford—a memoir on Black style and identity.
  5. Master wardrobe basics with The Curated Closet by Anuschka Rees—building a style that includes supportive pieces.

As we’ve decoded why Kim Kardashian wants us to wear shapewear, it’s clear her push is about more than trends—it’s a celebration of self. From my Coachella-inspired layers to your daily outfits, embrace what makes you shine.

For more on her influence, check out Harper’s Bazaar’s coverage of Skims.

P.S. Ready to build your confident wardrobe? Grab our free capsule wardrobe guide with styling tips and essentials—sign up here: Complete Capsule Wardrobe & Style Guide

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]]> http://livelaughlovedo.com/culture-and-society/kim-kardashian-wants-us-to-wear-shapewear-on-our-faces-but-an-expert-tells-us-the-ireal-i-deal/feed/ 0 5 Black-Owned Beauty Brands That Deserve a Spot in Your Everyday Beauty Routine http://livelaughlovedo.com/beauty/5-black-owned-beauty-brands-that-deserve-a-spot-in-your-everyday-beauty-routine/ http://livelaughlovedo.com/beauty/5-black-owned-beauty-brands-that-deserve-a-spot-in-your-everyday-beauty-routine/#respond Sat, 21 Jun 2025 13:00:55 +0000 http://livelaughlovedo.com/2025/06/21/5-black-owned-beauty-brands-that-deserve-a-spot-in-your-everyday-beauty-routine/ [ad_1]

Beauty is more than skin deep—for many, it’s a form of identity, joy, even liberation. For Black founders in the beauty and wellness spaces, building a brand often means more than launching products. It’s about reclaiming narratives that have been written without them, creating space in an industry that has historically excluded them, and challenging systems that weren’t built with their needs in mind.

The beauty industry’s relationship with Black consumers has been complicated. For decades, major brands profited from Black purchasing power while offering limited shade ranges, ignoring unique hair textures, and perpetuating narrow beauty standards. When Black entrepreneurs step in to fill these gaps, they aren’t just creating businesses, they’re addressing generations of being overlooked.

Over the past few years, we’ve witnessed surges of support for Black-owned brands, particularly during moments of heightened social awareness. But the pattern is obvious: support spikes around calendar moments, only to quietly fade. This cyclical attention, while well-intentioned, reduces complex entrepreneurship to trending topics.

True allyship isn’t performative or seasonal. It’s consistent, curious, and rooted in genuine care for the communities these brands serve and the innovation they bring to the industry.

It looks like choosing Danessa Myricks Beauty, where every skin tone is the starting point, rather than an afterthought. It’s reaching for Black Girl Sunscreen, a brand that challenged the persistent myth that melanin-rich skin doesn’t need SPF protection and offers formulas without the dreaded white cast that excludes so many skin tones.

It’s painting your nails with People of Color Beauty, where each polish shade celebrates the spectrum of human skin tones, moving beyond the limited “nude” palette that historically represented only a fraction of beauty consumers—and well, humans. It’s trusting BeautyStat’s science-backed skincare, where cosmetic chemist Ron Robinson demonstrates that innovation comes from diverse perspectives and experiences. And it’s blending up Golde’s superfood lattes with the belief that wellness should be accessible, joyful, and inclusive.

These brands aren’t just offering exceptional products, they’re reshaping industry standards. Reminding us that beauty isn’t about conforming to outdated ideals. Rather, it’s about the freedom to define beauty on your own terms, in your own skin.

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]]> http://livelaughlovedo.com/beauty/5-black-owned-beauty-brands-that-deserve-a-spot-in-your-everyday-beauty-routine/feed/ 0 Rhode Sold to E.L.F. Cosmetics 1 Billion http://livelaughlovedo.com/beauty/rhode-sold-to-e-l-f-cosmetics-1-billion/ http://livelaughlovedo.com/beauty/rhode-sold-to-e-l-f-cosmetics-1-billion/#respond Mon, 16 Jun 2025 15:35:57 +0000 http://livelaughlovedo.com/2025/06/16/rhode-sold-to-e-l-f-cosmetics-1-billion/ [ad_1]

E.L.F. Cosmetics is turning into the new Estee Lauder and Lancome with purchases of beauty brands left and right. Currently, E.L.F Cosmetics owns Keys Soulcare, Well People and NATURIUM and will be adding one major player to their portfolio this month to the tune of 1 billion dollars.

That’s right, E.L.F. Cosmetics is purchasing Haily Bieber’s skincare brand for 1 billion dollars. E.L.F. made the official announcement yesterday and just days before there was news that Rhode was coming to Sephora shortly. This is E.L.F.’s biggest investment to date. The deal is comprised of $800 million in cash and stock with an addtional $200 million payout based on Rhode’s performance over the next three years. The deal will close in the second quarter or could happen as soon as later this year. E.L.F.’s stocks soared after the announcement and are up 11% today.

Rhode in it’s infancy but in three years time they are doing $212 million in net sales. They may not seem a lot but keep in mind Rhode’s catalog is very, very small. They have around nine to ten products most of which are skincare. I imagine they’ll expand further into color cosmetics once this deal is inked.

“From day one, my vision for rhode has been to make essential skin care and hybrid makeup you can use every day,” said Bieber. “Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally.”

I happen to be a very big fan of Rhode and I’ll readily admit this news makes me nervous. Formulas change, prices change, a lot changes when someone like E.L.F. steps in. I imagine Hailey will stay out with the brand for a while but at some point she’ll step down and the brand will likely head into a completely different direction. Speaking of price changes E.L.F. is set to raise their prices soon so stock up on your favs while you can.

How do we feel about Rhode Beauty being sold to E.L.F. Cosmetics? Share your thoughts!

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]]> http://livelaughlovedo.com/beauty/rhode-sold-to-e-l-f-cosmetics-1-billion/feed/ 0 E.L.F. Cosmetics Price Increase Set for August 1st http://livelaughlovedo.com/beauty/e-l-f-cosmetics-price-increase-set-for-august-1st/ http://livelaughlovedo.com/beauty/e-l-f-cosmetics-price-increase-set-for-august-1st/#respond Fri, 13 Jun 2025 15:27:05 +0000 http://livelaughlovedo.com/2025/06/13/e-l-f-cosmetics-price-increase-set-for-august-1st/ [ad_1]

In 2022, E.L.F. raised their prices with fair warning to their customers. It was a nice gesture on their part to take to social media (as well as via e-mail) and say hey, listen, grab your favs now because prices are going up. Well, here we are again. E.L.C. Cosmetics broke the news yesterday that prices are going up again as of August 1st.

Starting August 1st prices will be raised by $1. 75% of the current offerings are still $10 and under however, in a post on Instagram they shared that inflation and tariffs were hitting them hard but they were doing their best to keep quality high and prices as affordable as they can be. They also shared they’ll be keeping an eye on the tariff situation which to me means very little as once prices go up it’s rare they go back down.

E.L.F. joins a number of other brands who have increased prices as of lately due to the new tariff policy. Even Walmart announced that their prices would be adjusted depending the tariff rate increased. E.L.F. also announced news that they’d be purchasing Rhode for 1 Billion this week and I’m unsure if also, announcing price changes after such a big deal was shared is the way to go. But who am I to say?

This is our new normal in the beauty world. Not to mention paying more for less as well as formulas changing and not for the better. E.L.F. still remains a fairly affordable brand but we can only agree it’s not longer the dollar brand we grew up with. Long gone are the days where you could buy blush, eyeshadow, and more for a mere buck from E.L.F. I’m sure we’ll all miss those days.

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