3 Face-Lifting Makeup Tips for Women Over 50 That Actually Work (No Surgery Needed)

Want an instant, non-surgical facelift that looks completely natural? Celebrity makeup artists who work with icons like Helen Mirren, Jennifer Lopez, and Hailey Bieber swear by three dead-simple placement tricks that lift, sculpt, and rejuvenate mature skin in minutes. These aren’t trendy TikTok hacks — these are pro-level techniques that have been used on red carpets for years.

Val Garland (Helen Mirren’s longtime makeup artist) and Mary Phillips (the queen behind J.Lo’s glow) both rely on light, shadow, and strategic product placement to recreate the “triangle of youth” we naturally lose after 50.

Here are the exact three moves they use most:

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6 Natural Eye Makeup Looks for Women Over 50 That Prove That Less …

Tip 1: The Under-Chin Shadow Trick (Val Garland’s Go-To for Helen Mirren)

The fastest way to sharpen a softening jawline? Shade directly under the chin — not on the jaw itself.

“How to do it right:”

• Take a cool-toned contour powder or cream (one shade deeper than your skin tone)
• Apply a soft horizontal line right under the chin/jawline with a small fluffy brush
• Blend thoroughly so it never looks like dirt or a beard shadow

This creates the illusion of a tighter, more defined jaw in seconds. Val Garland calls this her “supermodel face-lift” and uses it on every mature client. It works on all face shapes and instantly counters jowls and neck sagging.

Pro favorite under £15: Sleek MakeUP Face Form Contouring Palette (£12) or e.l.f. Camo Liquid Contour (£7).

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Facelift with makeup at 50??!! NEW Makeup Routine I’m OBSESSED …

Tip 2: Blush & Bronzer High on the Cheekbone (The “Triangle of Youth” Hack)

Stop putting blush on the apples of your cheeks — that drags everything downward after 50.

Instead, press liquid or cream blush high on the cheekbone and sweep toward the temple. This is the exact technique Val Garland uses to give Helen Mirren that lifted, rosy glow at 79.

How to nail it:

• Smile and place the blush on the highest point of your cheekbone (not the apple)
• Blend upward and outward toward the hairline
• Add a touch of bronzer/contour just below that line and blend upward (never downward)

This recreates the plump, high cheekbones of youth and lifts the entire midface.

Best drugstore hero: e.l.f. Camo Liquid Blush in “Bermuda Bronze” or “Pinky Swear” (£8) — Val’s actual recommendation for mature skin.

Tip 3: Mary Phillips’ 3-Dot Concealer Lift (The J.Lo-Approved Eye & Cheek Lift)

This is the viral technique Mary Phillips uses on Jennifer Lopez, Hailey Bieber, and Kendall Jenner for that snatched, wide-awake look.

Place three tiny dots of creamy, full-coverage concealer:

1. Right beside the nose (at the top of the nasolabial fold)
2. Inner corner of the eye
3. Outer corner of the eye

Then blend everything upward toward the temple in a diagonal line with a damp beauty sponge.

The result? An instant mini eye-lift and cheekbone lift that makes you look 10 years younger in 30 seconds. No creasing, no heaviness — just light reflection exactly where you need it.

Mary’s ride-or-die: Haus Labs Triclone Skin Tech Concealer or NARS Radiant Creamy Concealer.

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Natural Eye Makeup Looks For Women Over 50 | Woman’s World

Final Pro Note: Always blend upward, never downward. Use cream or liquid formulas (powders can emphasize texture after 50). Less is more — these tricks work because they’re subtle.

Try all three together and watch your face transform. The best part? You probably already own everything you need.

Which tip are you trying first? Save this post — your future self will thank you.

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