If you’ve scrolled Instagram lately and thought, “How does everyone suddenly have the most flawless, lived-in vintage jeans?” — the answer is Lenny.

Tucked away in Studio City, California, Lindsey Davidson-Paley’s appointment-only outpost has become the denim equivalent of a secret society. Rachel Bilson, Whitney Port, Hannah Berner, Carole Radziwill, Katie Lowes, Tinx, and a constantly growing list of celebrities and influencers are all walking around in perfectly worn-in Levi’s, Wranglers, Lees, and rare European deadstock — each pair tailored exactly to their body like it was sewn for them yesterday.

fashionista.com

Lenny: An Upcycled Vintage Denim Brand – Fashionista

Lindsey’s love affair with denim started young. “I was a total tomboy growing up and practically lived in jeans,” she told Entertainment Tonight. “When it came time to build my own brand, vintage felt like the only authentic path. Every pair has a story — the whiskering, the fading, the tiny imperfections. That’s the romance. No two are ever the same.”

What sets Lenny apart isn’t just the sourcing (though the curation is insane — think buttery ’90s 501s, hard-to-find Wrangler flares, and European gems you won’t see anywhere else). It’s the customization. During your one-on-one appointment — in-person in LA or virtual from literally anywhere — Lindsey and her team tweak the waist, hips, seat, and even add hand-embroidery, all while preserving the original character of the denim.

sourcingjournal.com

Lenny Offers Vintage Jeans with a Custom Fit

“Everyone wants their booty to look good,” Lindsey laughs. “A little strategic shaping in that area changes everything. There’s truly no better confidence boost than sliding into jeans that feel like they were made for your body.”

And celebrities agree. Hannah Berner posted her Lenny jeans with the caption “These jeans cured my depression.” Carole Radziwill has been spotted in her custom pair on repeat. Whitney Port called them “the most flattering jeans I’ve ever owned.” Even Tinx famously declared on TikTok, “This is the best my ass has ever — and probably will ever — look.”

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Lenny Founder Lindsay Davidson Shares Why Stars Look So Good in …

The best part? You don’t need a celebrity budget or connections. Appointments start with vintage pairs from around $300–$600 (depending on rarity), and tailoring/embroidery is included. Lindsey’s golden rule: “Start with a size close to your actual measurements. Going up three sizes only works if you specifically want the baggy look. Otherwise, we keep the integrity of the original silhouette and just make it hug you perfectly.”

In an era of fast-fashion denim that pills after three wears, Lenny is the sustainable, soulful antidote. Every pair is upcycled vintage — zero new cotton, zero waste, maximum personality. As Lindsey puts it: “We’re not just selling jeans. We’re solving the universal problem of jean shopping trauma and giving women denim they’ll wear for the next decade.”

Ready for your own “best ass ever” moment?

→ Book your in-person or virtual appointment at withlovelenny.com → Follow along on Instagram @withlovelenny for new drops and client transformations

Spots fill up fast (especially after every new celebrity post), so don’t sleep on this.

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(Original story via Entertainment Tonight – read the full interview here)

Beyonce is always in her bag, and the “I’m That Girl” singer promoted her latest BEYONCE X LEVI’S collection in a denim embellished look that is one for the ages.

The collection debuted via a short film titled, “The Denim Cowboy,” and showcased Beyonce’s curvaceous body in the Western Crystal 501 Curve jeans.

The Queen, who is known for breaking barriers and reshaping the system, is opening the door for representation in the denim line. Created for curvier bodies, the latest Levis silhouette will now become more inclusive. (Can we give Bey a round of applause for effectively using her platform?)

Designed with perfectly placed rhinestones, and embroidered lace, the matching denim Western Crystal 90’s Shrunken Trucker jacket added innovation to a classic wardrobe staple.

Beyonce’s glam was exceptional per usual, with a natural glow that radiated against her caramel complexion. Her bold red lip was a nice touch next to her “Levis Jeans” diamond grill. When it came down to her hair, she could have easily been mistaken for the black version of “Marilyn Monroe” with her short platinum blonde doo.

Among all the BEYONCE X LEIVS collections, this one is bold, and showstopping and will undoubtedly have people “bowing down.” Expected to drop on August 7th, the dazzling set will be sold out in no time.

What say you? Hot! Or Hmm….?

Photo Credit: @Parkwood

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