*All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates.

Alright, friends, I am here to confirm that the hype surrounding this stuff is SO real. I’ve had acne since I was literally 8 years old (don’t ask, my cousin was a face painter and practiced on me, so I broke out BAD), and I’m JUST now starting to get it together. My skin this past year has completely changed. I have gotten super serious about my skincare routine, and I am now pimple-free . Now, I am grateful that my skin has cleared up, but it was still kinda dull, uneven, ya know, the little nitpicky stuff. That is until I cracked and bought this little potion. My skin is now ra-di-anttttt! It’s never looked better. My only regret is not taking before and after pics, but glass skin, I know her. I haven’t gone out in public without makeup since I was like 12 because I was so insecure about my skin. Now, I go out all the time, free of makeup. I also bought this for my cousin for Christmas, she’s obsessed, a friend slept over and I let them use this, they’re now obsessed, I guarantee you’ll fall in love after your first use. 

Promising review: “I was skeptical at first, but I love this serum. It softened some rough patches on my face that haven’t responded to other cremes/serums. I also like that there is no strong fragrance. Worth every penny.” —Linda S

Get it from Amazon for $19.18 (available in a two-pack).

The Korean approach to treating anything, from acne to fine lines, always focuses on hydrating, calming ingredients, and respecting the skin barrier. For that reason, you can often find active ingredients like niacinamide, green tea, hyaluronic acid, and Centella asiatica (a.k.a. cica) in Korean beauty products, Claire Chang, MD, a board-certified dermatologist at New York City’s Union Square Dermatology, previously told Allure.

If this all sounds appealing to you, you’re not alone. Korean skin-care brands have long upped the standards for the global beauty industry—and if we’re being honest, our standards as well. Double-cleansing has forever changed our skin (and the state of our pores), and Korean sunscreen formulas are second to none. Get comfortable because we gathered the most innovative, price-efficient, and all-around best Korean skin-care products to incorporate into your routine. Ready for glass-like skin? Dive right in.

Best Cleansing Oil: Ma:nyo Pure Cleansing Oil

Why it’s worth it: The Ma:nyo Pure Cleansing Oil is a must-try for anyone looking for a gentle yet effective cleanse with naturally derived ingredients. Made with 14 nourishing plant oils (including soybean, jojoba, argan, and sunflower), it delivers a boost of hydration while effortlessly dissolving stubborn waterproof makeup. The lightweight formula emulsifies beautifully, gliding across your skin and gently removing makeup, even around delicate areas like the eyes.

Best Cleansing Balm: Dr.Althea Pure Grinding Cleansing Balm

Why it’s worth it: Why dip your fingers into a pot of product when you can buy Dr.Althea’s Pure Grinding Cleansing Balm, which features one of our favorite dispensers, possibly ever? It twists up, “shaving” the balm into petal-like sheets, so you can easily keep track of how much you’re actually using. Design aside, our editors love that this sensitive-skin-friendly formula is soothing, thanks to madecassoside and Centella asiatica extract (cica).

Best Foaming Cleanser: Etude House SoonJung pH 6.5 Whip Cleanser

Why it’s worth it: Once you’ve used an oil-based cleanser to break down oil-based products, follow with a water-based formula, such as Etude House’s ultra-gentle SoonJung pH 6.5 Whip Cleanser. The entire Soon Jung line is formulated to have a pH of 6.5, a touch more basic than our skin’s natural pH of 5.5. This prevents skin from feeling tight, stripped, or otherwise uncomfortable. Bonus: This fragrance-free, hypoallergenic foam also contains madecassoside (derived from cica) to repair skin damage and panthenol for deep hydration.

Best Gel Cleanser: Cosrx Low pH Good Morning Gel Face Cleanser

Why it’s worth it: For a cleanser that suits the needs of combination, oily, and acne-prone skin, you can’t go wrong with Cosrx Low pH Good Morning Gel Face Cleanser. Tea tree oil and beta hydroxy acid (BHA) dive into pores, sweeping away pollutants, dirt, and oil for a deeper cleanse—ultimately, your skin will feel softer and smoother. Primrose oil balances exfoliation with hydration, so your skin is prepped for your subsequent products. And fear not about stripping your skin because this cleanser’s pH hovers around 5.3 to 6.3.

Best Powder Cleanser: Tirtir Hydro Boost Enzyme Powder Wash

Why it’s worth it: Enzymes exfoliate your skin by dissolving dead skin cells—but only on the surface level, so there’s less potential for irritation. Tirtir’s travel-friendly Hydro Boost Enzyme Cleansing Powder, infused with enzymes, probiotics, and mild PHA, is a dry powder that activates when you wet it. Formulated as a true cleanser (not a face scrub), it foams into a milky cleanser with just a few drops of water. Rice extract and probiotics help keep your skin moisturized, and while it’s designed to clear buildup and refine pores, it does so with especially gentle ingredients that work for a wide range of skin types.

Best Hydrating Toner: I’m From Rice Toner

Why we love it: Sourced from the brown outer layer of rice, the star ingredient in I’m From Rice Toner (rice extract) provides long-lasting hydration and softens skin to pillowy-soft levels. Antioxidants like vitamin E and ferulic acid protect against environmental damage and stabilize other ingredients, while adenosine supports skin repair and barrier health, and niacinamide perks up your complexion. All skin types can benefit from this ultra-lightweight toner, day and night.

Best Exfoliating Toner: Innisfree Gentle Retinol Salicylic Daily Toner Pads

Why it’s worth it: Toner pads are ubiquitous in Korean skin care. They’re easy to use, pack a concentrated amount of actives, and can double as a sheet mask—what’s not to love? Innisfree’s Gentle Retinol Salicylic Daily Toner Pads star, as you can guess, retinol and salicylic acid, to sweep away pore-clogging debris and even out texture. The key, however, is the green tea soothing complex, cica, and allantoin, which minimize irritation and strengthen your barrier. To put it simply, these swipe-and-go pads strike the ideal balance between exfoliation and hydration.

Best Essence: Cosrx Advanced Snail 96 Mucin Power Essence

Why it’s worth it: A Korean beauty best-seller that’s all over your FYP and actually worth the hype it’s garnered? That’s Cosrx’s Advanced Snail 96 Mucin Power Essence. This mega-hydrator is chock-full of, you guessed it, snail mucin to soothe blemishes, brighten acne scars, and even out hyperpigmentation. While the gooey stuff accounts for 96% of the formula, you’ll also find hyaluronic acid and allantoin to hydrate and strengthen the skin barrier, making it a great option if you’re after the glass-skin look.

Best Vitamin C Serum: Dr. Althea Vitamin C Boosting Serum

Why it’s worth it: Vitamin C has long been considered one of the gold-standard ingredients for brightening, as it decreases melanin formation, and subsequently, dark spots and hyperpigmentation. Dr. Althea is a rising star in the K-beauty world, and no product encompasses that as well as the Vitamin C Boosting Serum. (Okay, fine, the 365 Relief Cream is super popular, too.) This silky serum harnesses the power of Hippophae rhamnoides water (63%), otherwise known as sea buckthorn, which is rich in vitamin C—and extra gentle, to boot. But, if you’re extremely weary of the active, Dr. Althea offers a Gentle Vitamin C Serum with 20% Hippophae rhamnoides water. Also in the mix is 2% tranexamic acid, which is another rockstar ingredient for fading dark spots. TL;DR: Brighter, more even-toned skin ahead.

Best Hydrating Serum: Torriden Dive In Low-Molecular Hyaluronic Acid Serum

Why it’s worth it: Nothing makes a splash quite like Torriden’s popular Dive In Low-Molecular Hyaluronic Acid Serum, which is as refreshing and hydrating as its name implies. It goes all-out with not one, not two, but five molecular sizes of hyaluronic acid—each of which can reach a different layer of skin to plump and smooth it from the inside out. Its watery texture doesn’t leave any residue, making it a seamless step ahead of moisturizer, not to mention great for layering with other serums.

Best Retinol Serum: Iope Retinol Super Bounce Serum

Why it’s worth it: If you’re looking to start retinol, the gold-standard ingredient for speeding skin cell turnover and boosting collagen production, but are worried about irritating side effects, we’ve got you. Despite the stacked retinoid lineup, Iope’s Retinol Super Bounce Serum—which is inspired by radio frequency treatments—is extremely gentle because it incorporates encapsulated, time-released retinol as well as granactive retinoid, which doesn’t need to undergo conversions, thus reducing irritation. Additionally, squalane, shea butter, cypress leaf, and lactobacillus ferment lysate act as buffers against irritation and flaking, helping to strengthen your barrier. The result is a dream for people who want to guard their skin against signs of aging.

Best Post-Procedure Serum: Rejuran Healer Turnover Ampoule

Why it’s worth it: Forget plant stem cells. The primary active ingredient in Rejuran Healer Turnover Ampoule is a growth factor derived from wild salmon, says Julie Chung, MD, cofounder of T3 Micro and board-certified ophthalmologist at Advanced Vision Care in Los Angeles, California, who notes that it’s all the rage in Korea right now. “It can be injected into the skin, but is also thought to be effective topically. It increases skin elasticity, decreases wrinkles, and improves hydration,” Dr. Chung says. “I’ve been using this product for about three weeks now and do feel that my skin is now quite supple—but time will tell if it actually makes my face look more lifted!”

Best Ampoule: Skin1004 Madagascar Centella Probio-Cica Intensive Ampoule

Why it’s worth it: Skin1004 brings the powers of Centella asiatica straight from the island of Madagascar to your skin-care routine. The Madagascar Centella Probio-Cica Intensive Ampoule is packed with soothing cica to calm and repair your skin, plus probiotics to strengthen your barrier, ceramides to drench your skin in hydration, and peptides to keep things firm and bouncy. It’s lightweight, fast-absorbing, and perfect for tackling redness, dryness, dullness, and acne, as contributing commerce editor Deanna Pai attests below.

Best Body Wash: Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Body Cleanser

Why it’s worth it: This isn’t just any body wash—Some By Mi’s AHA-BHA-PHA 30 Body Cleanser is formulated with salicylic, mandelic, and citric acids to unclog pores and smooth uneven texture—ideal for anyone who deals with annoying body acne. While it sounds harsh, given the trifecta of acids involved, it’s surprisingly gentle—a calming trio of tea tree extract, eucalyptus, and truecica minimizes irritation. The same ingredients lend themselves to a refreshing, spa-like herbal scent. To sum it up, this is a necessary addition to your everything shower.

Best Body Lotion: Illiyoon Ceramide Ato Concentrate Cream

Why it’s worth it: If Illiyon isn’t already on your radar, allow this all-purpose formula to be your introduction to one of Korea’s top body-care brands. The Illiyoon Ceramide Ato Concentrate Cream provides even the most sensitive skin with moisture and irritation relief. The decadent nourishing cream contains barrier-repairing ceramides to help keep your skin feeling hydrated all day long, says board-certified dermatologist Yunyoung Claire Chang, MD. “As we mature, our skin’s ceramide level decreases, so it’s important to replace this [loss] with ceramide-containing skin-care products,” she adds. We also love how you can choose from several sizes, including a travel-friendly tube and a hefty tub.

Best Moisturizer for Oily Skin: Belif The True Cream Aqua Bomb

Why it’s worth it: An intensely soothing formula that’s perfect for sensitive skin, Belif The True Cream Aqua Bomb is powered by a blend of inflammation-fighting tiger grass, oat kernel extract, and comfrey leaf. It provides an instant burst of coolness upon application, but the benefits of skin-plumping glycerin and squalane last for the entire day. This gel-like cream feels like a refreshing drink that skin slurps up, making it great for year-round use, but especially during warmer weather. “During the summer, The True Cream Aqua Bomb’s consistency is a hydrating, lightweight dream come true,” reports one tester. “The gel-like formula absorbs in seconds, leaving skin feeling instantly refreshed.”

Best Moisturizer for Mature Skin: Sulwhasoo Concentrated Ginseng Rejuvenating Cream

Why it’s worth it: Sulwhasoo’s Concentrated Ginseng Rejuvenating Cream contains a proprietary Ginsenomics blend, which features ginseng in the form of saponin, peptides, roots, and flowers to visibly hydrate and lift skin. For the unfamiliar, ginseng is a do-it-all ingredient that addresses fine lines and wrinkles by boosting circulation, which then ramps up collagen synthesis, leading to firmer, plumper skin. Ginseng also guards your skin against environmental stressors like free radicals that could lead to the formation of fine lines and wrinkles, as well as dark spot-causing pollutants, as explained by New York City-based board-certified dermatologist Shari Marchbein, MD.

Best Retinol Eye Cream: Revive Eye Serum: Ginseng + Retinal

Why it’s worth it: One of the buzziest K-beauty products, full-stop, is Beauty of Joseon’s Revive Eye Cream Ginseng + Retinal, whose fans include board-certified dermatologist Hee Jin Koh, MD, a board-certified dermatologist based in New Jersey, and cosmetic chemist Ramón Pagán. “I love the ultra-nourishing and soothing formula with the added (gentle) kick of retinal,” Pagán tells Allure. The anti-inflammatory properties of ginseng help minimize puffiness, while liposome-encapsulated (and therefore stabilized) retinal brightens and smooths. According to Dr. Koh, retinal “only requires a one-step conversion to the active form of retinoic acid, unlike retinol, which requires a two-step conversion.” In other words, it’s more effective and less irritating than your traditional retinol.

Lest we state the obvious: The Korean skin-care industry is a hotbed of innovation, and the best Korean face masks (in all shapes and forms) are essential in helping us look our glowiest. Whether we’re masking once a week or daily—hey, daily sheet masking isn’t out of the question—these treatments load our skin with barrier-repairing, brightening, clarifying, hydrating, soothing, and texture-smoothing ingredients we can’t get enough of. Best of all? They’re as gentle on our wallets as they are on our skin—in fact, none of the masks on this page cost more than $45, with tons of $20-and-under picks. Ahead, our editors give us the low-down on their top picks from Beauty of Joseon, Innisfree, Medicube, Round Lab, and more. Time to reap in the glassy skin.

Our Top Korean Face Masks

• Best Wash-Off Mask Overall: Beauty of Joseon Ground Rice and Honey Glow Mask, $18
• Best Sheet Mask Overall: Biodance Bio-Collagen Real Deep Mask, $19
• Best Overnight Mask: Sungboon Editor Deep Collagen Power Boosting Mask, $19
• Best Peel-Off Mask: Medicube Collagen Night Wrapping Mask, $19
• Best Cooling: Dr. Althea Jelly Seal Dewy Mask, $13
• Best for Dry Skin: Torriden Dive In Sheet Mask, $33
• Best for Oily Skin: Innisfree Super Volcanic Pore Clay Mask, $18
• Best for Barrier Support: Round Lab 1025 Water Gel Hydration Mask, $23
• Best for Sensitive Skin: Celimax The Real Cica Calming Ampoule Mask, $15
• Best for Mature Skin: Dr.Jart+ Cryo Rubber Firming Mask, $16

Best Wash-Off Mask Overall: Beauty of Joseon Ground Rice and Honey Glow Mask

Why it’s worth it: Beauty of Joseon does a lot of things right, from sunscreens to toner-essences. The brand’s masks are no exception: The Ground Rice and Honey Glow Mask, in particular, strikes the ideal balance between clarifying and brightening your complexion—all while being non-irritating. The stars of this formula are upcycled makgeolli lees (a byproduct of Korean rice wine), honey, kaolin clay, and rice hull powder—which together sweep away the gunk residing in your pores, gently buff away uneven texture, and with consistent use, help brighten discoloration.

Best Sheet Mask Overall: Biodance Bio-Collagen Real Deep Mask

Why it’s worth it: Whether you leave it on all night or call it quits around the 3- to 4-hour mark (hello, work-from-home days!), Biodance’s Bio-Collagen Real Deep Mask is one tall glass of water for your skin. Using ultra-low molecular weight collagen and low molecular weight hyaluronic acid (otherwise known as oligo HA) means deeper penetration of hydrating, plumping goodness. Y. Claire Chang, MD, a board-certified cosmetic dermatologist at UnionDerm in New York City, confirms this mask’s popularity, adding, “It leaves the skin more glowy and hydrated for hours after application.”

Best Overnight Mask: Sungboon Editor Deep Collagen Power Boosting Mask

Why it’s worth it: You might have a lot of questions about us suggesting you wear a sheet mask overnight—how does it even stay on?—but hear us out. Don’t try this with a standard cloth sheet mask (those will slide right off in your sleep); however, the Sungboon Editor Deep Collagen Power Boosting Mask is specifically designed to cling to the skin all night with its gel-like texture. As you snooze, collagen and peptides boost elasticity and soften fine lines, while niacinamide brightens and evens tone. Centella Asiatica calms redness and reinforces your skin’s barrier, while glycerin locks in deep hydration, keeping your complexion supple. By morning, you pulled off an overnight spa treatment without ever leaving your bed.

Best Peel-Off Mask: Medicube Collagen Night Wrapping Mask

Why it’s worth it: Viral skin-care products don’t always live up to their fame, but we’re happy to report Medicube’s Collagen Night Wrapping Mask is up to snuff. Aside from being extra satisfying to peel off—feel free to pull a “skin shed” prank on your partner—this clear mask is chock-full of hyaluronic acid, collagen extract, niacinamide, and vitamin E to smooth skin while you snooze. Notably, it’s also a less messy alternative to the Biodance overnight sheet mask—just wait 15 minutes to ensure it’s totally dry before your face meets your pillow. “It leaves the skin looking radiant and smooth the next morning,” Dr. Chang attests. “As a side sleeper, I love how quickly it dries so that you can fall asleep right away.”

Best Cooling: Dr. Althea Jelly Seal Dewy Mask

Why it’s worth it: Instead of a standard cotton sheet, this mask uses a soft gauze infused with gel technology, so it hugs every contour of your face without slipping or bubbling up. The plush, cushiony texture creates a moisture-locking seal that helps actives absorb more effectively while delivering a refreshing cooling sensation that feels truly soothing on skin. Inside, not one but 10 types (!) of hyaluronic acid—ranging from high to ultra-low molecular weights—drench your skin with multi-level hydration, instantly plumping the surface while sinking deep for long-lasting moisture and improved elasticity. To top it off, plant-derived PDRN (derived from salmon DNA) is known for boosting skin repair and regeneration, panthenol calms and strengthens the barrier, and madecassoside soothes irritation, leaving skin recharged, resilient, and glowing.

Best for Dry Skin: Torriden Dive In Sheet Mask

Why it’s worth it: Torriden takes hydration seriously. Each product in its Dive In family is injected with a 5D multi-low-molecular hyaluronic acid system for optimal saturation. In layman’s terms, that means five types of HA with low, medium, and high molecular weights to address skin at different levels—not just the surface. Allantoin and panthenol provide more skin-soothing, barrier-strengthening, and moisture-locking abilities in this refreshing, 15- to 20-minute treatment. Get ready to look like a dewy dumpling.

Best for Oily Skin: Innisfree Super Volcanic Pore Clay Mask

Why it’s worth it: Clay masks literally draw out dirt and excess sebum from your pores, which means you get the satisfying look at your pores being singled out once Innisfree’s Super Volcanic Pore Clay Mask has dried down. Then there’s lactic acid to swiftly remove dead skin cells and increase cell turnover—resulting in brighter, smoother skin. In turn, “increasing cell turnover also reduces clogged pores and the chances of developing acne lesions,” Aegean Chan, MD, a board-certified dermatologist in Santa Barbara, California, previously explained. Bonus: Lactic acid has naturally occurring moisturizing properties so your barrier reaps benefits, too. All in all, this tingly wash-off mask keeps oil, pores, and blackheads in check while soothing the skin—for less than $20.

Best for Barrier Support: Round Lab 1025 Dokdo Hydrating Water Gel Mask

Why it’s worth it: Known for creating one of Korea’s most popular sunscreens, Round Lab brings the same gentle approach to its 1025 Dokdo Hydrating Water Gel Mask. “Thanks to its comforting ingredients and zero fragrance, it’s a great option for sensitive skin,” says Hee Jin Kim, MD, a board-certified internal medicine physician based in Fort Lee, NJ. The ultra-thin hydrogel sheet conforms perfectly to your face, locking in moisture as mineral-rich deep-sea water, hyaluronic acid, and amino acids drench skin in lasting hydration. Meanwhile, panthenol and allantoin soothe irritation and strengthen the barrier. In just 10 minutes, skin feels bouncier, calmer, and comfortably dewy.

Best for Sensitive Skin: Celimax The Real Cica Calming Ampoule Mask

Why it’s worth it: When your skin is feeling especially stressed, Celimax The Real Cica Calming Ampoule Mask is an instant reset. “If you’re a big fan of the hallmark K-beauty ingredient Centella Asiatica, this mask is perfect for those with sensitive skin that needs calming relief,” says Judy Hong-Jin Joo, MD, a board-certified dermatologist based in Seoul, Korea. If you haven’t tried cica before, the ingredient is celebrated for reducing redness, accelerating skin repair, and reinforcing the skin barrier—making it a go-to for irritation-prone complexions. Paired with madecassoside and hyaluronic acid for extra soothing and hydrating powers, this ampoule-soaked mask leaves skin supple and balanced.

Best for Mature Skin: Dr.Jart+ Cryo Rubber Firming Mask

Why it’s worth it: Unlike typical sheet masks that come pre-soaked, the Dr. Jart+ Cryo Rubber Firming Face Mask uses a two-step system for maximum results. First, apply the included ampoule packed with hydrolyzed collagen to boost elasticity, niacinamide to brighten, and mango seed butter and macadamia oil to nourish and protect. Then, layer on the Cryo Rubber Firming Mask, infused with seaweed-derived chondrus crispus extract, panthenol, and mineral-rich clays that give it its signature rubbery texture. This cooling second step locks in all that hydration and delivers a tightening effect for firmer-looking skin. “The results mimic a facial you’d get from an esthetician—so hydrating that it’s become my favorite in-flight mask to combat dry cabin air,” says Dr. Hee Jin Kim.

Frequently Asked Questions
What makes Korean face masks innovative?

“Korean face masks are all about delivering high-performance results that help the skin optimize ingredient absorption,” says New York City-based Charlotte Cho, cofounder of K-beauty retailer Soko Glam and founder of Then I Met You. Adding on, Dr. Chang notes they “use advanced and innovative materials, ranging from bio-cellulose and hydrogel to bamboo fiber sheet masks, as well as overnight masks and peel-off masks,” adding that the range of mask types makes the experience fun and hands-on for the consumer.

Similar to other skin-care categories, Korean face masks are known to be gentle and supportive to the skin barrier—popular ingredients include Centella asiatica (also known as cica), ceramides, and fermented ingredients, Cho notes. “There’s also been a rise in multi-functional actives like PDRN (salmon DNA) for regeneration, Volufiline for plumping, and micro-spicules for deeper penetration—ingredients once reserved for professional treatments and are now found in serums and masks.” As for hydration, birch sap and polyglutamic acid are some of the mainstream, tried-and-true ingredients, Cho adds.

What are the different types of Korean face masks?

We broke down the most common types of face masks in an episode of our The Science of Beauty podcast, with the help of David Kim, MD, a board-certified dermatologist based in New York City. There, you’ll find everything you need to know about sheet, clay, charcoal, cream, wash-off, sleeping, peel-off, and bubble masks.

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Meet the experts

• Y. Claire Chang, MD, a board-certified cosmetic dermatologist at UnionDerm in New York City
• Charlotte Cho, cofounder of K-beauty retailer Soko Glam and founder of Then I Met You, based in New York City
• David Kim, MD, a board-certified dermatologist at Idriss Dermatology and founder of Lightsaver, based in New York City
• Hee Jin Kim, MD, a board-certified internal medicine physician and medical director of Pureen MD, based in Fort Lee, NJ
• Judy Hong-Jin Joo, MD, a board-certified dermatologist at Glassy Skin Clinic in Cheongdam, based in Seoul, Korea

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best Korean face masks to make your skin feel utterly refreshed, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.