The smooth, taut skin on our arms and legs will change with enough time (and not to mention sun damage), but there’s good news: The best body lotions for mature skin can help minimize the look of lax, crepey skin when it appears, or even slow down its arrival if you’re taking early precautions. (Look at you, being proactive!) These nourishing formulas, typically infused with active ingredients like wrinkle-reducing retinol, firming peptides, and exfoliating alpha-hydroxy acids, can be game-changing additions to your body-care routine to target existing fine lines and prevent future sagging. Plus, as with any body lotion, you can expect the conditioning and skin-softening properties of your average cream—just with the extra benefits of ingredients that refine texture and tone.

Below, scroll ahead to find the best body lotions, creams, and balms that board-certified dermatologists say help minimize crepiness, fine lines, and age spots.

Our Top Picks

Best Overall: La Roche-Posay Lipikar AP+ Triple Repair Moisturizing Cream

Why it’s worth it: Skinimalism is in, and La Roche-Posay’s Lipikar AP+M Triple Repair Body Moisturizer is perfect for whittling down your skin-care regimen. Formulated for dry skin types, this hydrating cream smooths your roughest parts while being light and fast-absorbing enough for your face. On top of its lightweight texture, this moisturizing body lotion is fragrance-free, which bodes well for sensitive skin. “Lipikar has both moisturizers that help replenish the natural moisturizers that lessen with age and niacinamide that helps with discoloration and redness,” says Stephanie Saxton-Daniels, MD, a board-certified dermatologist at Westlake Dermatology in Dallas. A soothing blend of shea butter, prebiotic-rich thermal water, and glycerin plumps skin and minimizes the look of fine lines while niacinamide brightens and evens tone. Since this formula doesn’t contain harsh actives, you can apply it day and night for ’round-the-clock conditioning benefits.

Best with Retinol: Nécessaire The Body Retinol

Why it’s worth it: As its name suggests, Nécessaire’s The Body Retinol contains retinol, but there’s much more to this derm-loved formula. “Formulated with 0.1% retinol along with AHAs, peptides, vitamin C, and glycerin, this comprehensive body cream is one of my favorites,” says Azadeh Shirazi, MD, a board-certified dermatologist based in La Jolla, CA. “It boosts skin hydration and laxity, minimizes crepiness, and its fast-absorbing formula doesn’t feel sticky.” Since this potent serum contains multiple active ingredients, Dr. Shiraki notes that it’s best used at night, starting with weekly applications and gradually increasing to every other night.

The Body Retinol contains rosewater to offset retinol’s notoriously pungent scent, but if you prefer fragrance-free formulations, Brendan Camp, MD, a board-certified dermatologist based in New York City, recommends trying The Body Lotion. “Formulated with peptides to encourage collagen production, niacinamide to soothe skin, and oils rich in antioxidants like vitamins C and E, this fragrance-free body lotion moisturizes, firms, and strengthens skin,” he says.

Best for Crepey Skin: Alastin TransForm Body Treatment

Why it’s worth it: If you’re targeting the look of sagging skin, Kellie Reed, MD, a board-certified dermatologist based in Austin, suggests adding the Alastin TransForm Body Treatment to your routine. “It is a peptide-based moisturizer that helps skin appear more firm and toned,” she says. Its key ingredient, peptides, are amino acid chains that support collagen production and preserve your skin’s elasticity. The brand’s peptides-based TriHex technology clears out old collagen and elastin, making way for brand-new, stronger fibers. Along with peptides, this silky serum-like treatment is enriched with hydrating hyaluronic acid and antioxidant-rich dill extract to smooth skin texture.

Best for Uneven Texture: Glytone Exfoliating Body Lotion

Why it’s worth it: Glytone Exfoliating Body Lotion is a targeted treatment for anyone dealing with rough texture, bumps, or uneven tone. Packed with 17.5% glycolic acid—well above the typical 10–15% you’ll find in most over-the-counter body lotions—it powerfully exfoliates to sweep away dead skin cells, clear clogged pores, and smooth rough patches, revealing softer, more radiant-looking skin. “It’s perfect for acne-prone skin [due to hormonal changes] or those trying to minimize the look of keratosis pilaris (KP),” James Y. Wang, MD, a board-certified dermatologist based in Los Angeles, previously told Allure. If you’re new to stronger acids, nourishing vitamin E helps keep things smooth and protected, making it easy to work into your daily routine once your skin has acclimated.

Best for Sensitive Skin: Replenix Retinol Smooth + Tighten Body Lotion

Why it’s worth it: Replenix Retinol Smooth + Tighten Body Lotion delivers the powerful results of retinol in a formula gentle enough for sensitive or redness-prone skin. It features all-trans-retinol, a highly researched form of vitamin A that’s “encapsulated for gradual release, to minimize irritation while it brightens and firms crepey skin,” Gary Goldenberg, MD, a board-certified dermatologist based in New York City, previously told Allure. To balance the potency, the fragrance-free formula is paired with calming edelweiss flower extract and antioxidant-rich green tea for added soothing and protection. Those with crepey skin or uneven texture will notice how it firms, smooths, and restores softness over time.

Best for Firming: Murad Resurgence Retinal ReSculpt Body Treatment

Why it’s worth it: Murad’s Resurgence Retinal ReSculpt Body Treatment features retinaldehyde (a.k.a. retinal), a stronger form of retinol. “Both retinal and retinol are vitamin A derivatives. However, retinal is one step closer to becoming retinoic acid, which is the active form that binds to receptors in your skin to stimulate collagen production and skin cell turnover,” Asmi Berry, DO, a board-certified dermatologist in Los Angeles, California, previously told Allure. That’s why retinal often works faster and more effectively than even the strongest retinol creams. Ideal for areas that tend to lose firmness—such as the arms, knees, and décolletage—it combines potent actives with nourishing moisturizers, including shea butter and squalane.

Best for Itchy Skin: Bioderma Atoderm Intensive Balm

Why it’s worth it: If your skin is dry, sensitive, or easily irritated (or all of the above), Bioderma Atoderm Intensive Balm delivers instant relief. Its fragrance-free, ceramide-based formula calms discomfort, deeply hydrates, and strengthens the skin barrier. “Despite its rich texture, it absorbs very well without leaving behind a greasy layer. I’ve personally used this through several New York winters on my own eczema-prone skin and find it unmatched for severe dryness. Many of my patients with atopic dermatitis report that this is the only product that prevents their seasonal flares when used consistently,” Pooja Rambhia, MD, a board-certified dermatologist based in New York City, previously told Allure. For a lighter texture, try Bioderma Atoderm Crème Ultra, which is even gentle enough for babies.

Best for Eczema-Prone Skin: Skinfix Lipid-Boost Body Cream

Why it’s worth it: Skinfix’s Lipid-Boost Body Cream has such a creamy, cushiony formula that provides sweet moisturizing relief to our driest skin without feeling greasy, which is why this dense body cream won an Allure Best of Beauty Award back in 2018. To this day, both our editors and Dr. Camp are still fans of this cream for its intensive approach to moisturizing, which is powered by a blend of shea butter, ceramides, and oils derived from moringa, sweet almond, grapeseed, and jojoba. “These ingredients, along with moisture-retaining colloidal oatmeal, help heal and restore the integrity of the skin barrier,” says Dr. Camp. “A healthy skin barrier is essential for skin that is hydrated, firm, and plump.”

Best Lightweight: Paula’s Choice Retinol Skin-Smoothing Body Treatment

Why it’s worth it: Dr. Camp is also a fan of Paula’s Choice Retinol Skin-Smoothing Body Treatment for its star ingredient, retinol, which is featured in a fast-drying, non-greasy formula. “Retinol is included in this body treatment, along with antioxidants like vitamin C and moisturizing ingredients like evening primrose and grapeseed oils to improve the appearance of uneven skin tone and eliminate dry skin,” he says. Though it’s packed with nourishing skin-care ingredients, its texture is light and absorbs quickly, so it won’t cause your pajamas to stick to your body as you sleep (since this contains retinol, only use it at night, by the way).

Best Balm: Osea Body Balm

Why it’s worth it: Most of Osea’s formulations, including the Body Balm, include a key superstar ingredient: seaweed extract. This particular ingredient contains a slew of amino acids, antioxidants, vitamins, and minerals essential for plump, supple skin. This body moisturizer is technically a balm, but the conditioning formula has the texture of a dense lotion that is surprisingly quick to absorb into the skin. Though it’s lighter in texture than other balms, its heavy-hitting conditioning benefits are powered by a mix of passion fruit seed, coconut, and safflower seed oils. “I like how this balm utilizes alaria esculenta seaweed to improve the appearance of skin elasticity and firm the look of skin,” says Dr. Reed.

Best Tightening: StriVectin Crepe Control Tightening Body Cream

Why it’s worth it: StriVectin’s Crepe Control Tightening Body Cream provides “tightening to the crepiness and sagging seen on the skin,” according to Purvisha Patel, MD, a board-certified dermatologist based in Memphis. She says the Crepe Control body cream won’t instantly provide noticeable results, but, with consistent use, its cocktail of antioxidant-rich jojoba seed extract, anti-inflammatory turmeric root extract, and conditioning shea, murumuru, and capuaçu butter blend will significantly improve the look of sagging skin.

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Frequently Asked Questions

Which signs of skin aging appear on the body?

As we all know, aging is a wonderfully natural process that affects every part of our bodies, including our largest organ, the skin. But before we get into treatments, it’s important to understand what’s happening inside your body.

As you mature, your skin’s once-supple texture becomes more lax due to the loss of collagen, according to Dr. Shirazi. Collagen is the main protein that acts as the support beam for your body’s connective tissues, including your skin, and as you age, your body’s natural supply depletes. This depletion leads to the formation of wrinkles, crepiness, and skin sagging. “Crepey or loose skin, particularly on the abdomen, upper arms, back of the hands, and thighs, known as skin laxity, becomes more pronounced with age,” explains Dr. Shirazi. She also notes that the loss of collagen around blood vessels, particularly in areas with lots of movement, like the backs of your hands, can increase bruising without noticeable trauma to the skin. “This is common on the hands and back of arms, known as actinic purpura,” she adds.

Regardless of whether you’re someone who is meticulously devoted to a ten-step skin care routine or prefers to stick to a low-key, simple regimen, it’s important to take note of the changes that occur as part of the natural aging process and adapt to them.

Given that our skin’s needs change as we age, it’s always smart to occasionally reevaluate the beauty products in our repertoire. The products that look great in our 30s are not always going to be the ones that best serve our skin’s needs in our 50s and beyond, whether its skincare staples or everyday makeup must-haves, like a go-to blush.

New York City-based makeup artist Abby Lauren is partial towards using very hydrating formulas on mature skin, both for prepping the skin and when applying makeup products. “I love using a hyaluronic acid serum then a very hydrating moisturizer. If the skin is really dry, you can seal it in with a facial oil!” This creates a more receptive base for foundation, blush and other makeup products.

She recommends that people with mature skin use a cream blush over a powder blush. “Cream blush adds a natural glow and is creamier and much more hydrating than a powder,” she said. Not only does the extra hydration look gorgeous, but Lauren adds that it is “easy to apply with your fingers and just blend it out,” which makes it a great option when on the go and for people who don’t love fussing with makeup tools. 

Since cream blushes are also generally buildable, you can customize your application to the amount that best suits your aesthetic on any given day without looking cakey or outdated. However, Lauren cautions that less is more, and there’s always the chance that “the more product you use, the more likely it is to settle into fine lines and wrinkles.”

When fine lines, sun spots, and sagging begin to set in, the best face masks for mature skin can provide the plumping moisture your skin might have lost over time. Sure, there are so many serums, creams, and at-home treatments developed for aging skin, but masks have a major advantage in that their ultra-concentrated formulations have been specifically crafted to address signs of aging at a much more intensive rate than the rest of the products in your routine.

“Generally speaking, masks are used intermittently to help give your skin a boost when it needs it,” David Kim, MD, a board-certified dermatologist at Idriss Dermatology in New York City, previously told Allure. So, if you find your skin needs a nourishing, sag-reducing pick-me-up, you’ve come to the right place. We asked board-certified dermatologists for their favorite line-defying face masks—check out their picks, below.

Our Top Face Masks for Mature Skin

Best Overall: Sisley Paris Black Rose Cream Mask

Why it’s worth it: Stop and smell the roses—and let them nourish your skin, too. Sisley Paris Black Rose Cream Mask delivers an instant boost of hydration and radiance. “This mask combines black rose extract, vitamin E, and shea butter to deeply hydrate, smooth fine lines, and restore volume to mature skin,” says Deanne Mraz, MD, a board-certified dermatologist based in Westport, Connecticut. Its dense texture sits for 10 to 15 minutes, creating a barrier that helps the ingredients absorb more effectively. “It’s incredibly calming and an excellent choice for complexions that are parched or irritated. I even use it on early morning flights to the West Coast to counteract the skin-parching airplane air, so I can step off the plane and head straight into meetings looking refreshed,” she says.

Best Eye Mask: SkinMedica Instant Bright Eye Masks

Why it’s worth it: SkinMedica Instant Bright Eye Masks deliver hydration, brightness, and a cooling refresh to the undereye area in just 15 minutes. “This can be used alone or in combination with the SkinMedica Instant Bright Eye Cream or your own eye cream. I like eye masks to help improve penetration of active ingredients,” says Heather Woolery-Lloyd, MD, a board-certified dermatologist based in Miami. In addition to making your eye creams work more effectively, the formula includes antioxidant-rich golden root extract to defend against free radical damage, baker’s yeast to help brighten and even tone, and golden herb extract to soothe and calm delicate skin. “As skin ages, the most common changes around the eyes are fine lines, wrinkles, undereye bags, dark circles, and dry or crepey skin. This undereye mask can help hydrate and plump dry skin, while the cooling effect of the hydrogel can also help reduce puffiness,” she says.

Best for Sensitive Skin: SkinCeuticals Phyto Corrective Masque

Why it’s worth it: When mature skin is feeling overworked, whether from a cosmetic treatment, environmental stress, or just daily lifestyle habits, SkinCeuticals Phyto Corrective Masque is a great reset. “It is very soothing, so I find it beneficial for sensitive, post-procedure skin, but also in general to rehydrate and soothe red or irritated skin. I also love that it is fragrance-free because many masks have fragrance and can be overpowering for people who are sensitive to fragrance,” says Dr. Woolery-Lloyd. The bouncy gel formula blends thyme, cucumber, and olive leaf extracts with hyaluronic acid to restore moisture and bring comfort to skin.

Best for Dry Skin: Blue Lagoon Iceland Skincare Mineral Mask

Why it’s worth it: If your skin feels especially dry and flaky, try slathering on Blue Lagoon’s Skincare Mineral Mask, a 2024 Allure Best of Beauty Award winner. Its blend of jojoba oil, glycerin, aloe vera, and thermal water sourced from Iceland delivers an intense surge of hydration while soothing sensitive skin, leaving you with your bounciest, softest complexion yet.

Best Plumping: PCA Skin Hyaluronic Acid Overnight Mask

Why it’s worth it: The game-changer in this face mask is its hyaluronic acid base, which hydrates the surface layer of skin rather than coating it with a veil of goopy moisture. “PCA Skin Hyaluronic Acid Overnight Mask contains moisturizing and soothing ingredients—including hyaluronic acid, niacinamide, and panthenol—to hydrate and rejuvenate skin overnight,” explains Blair Murphy-Rose, MD, a board-certified dermatologist based in New York City, who says applying it as the last step in your nighttime routine will lead to waking up with plumper, glowing skin.

Best Firming: Fresh Black Tea Firming Overnight Mask

Why it’s worth it: When your night cream just isn’t cutting it, Fresh’s Black Tea Peptide Firming Overnight Mask can be used every evening in its place. Brendan Camp, MD, a board-certified dermatologist based in New York City, is a fan of its hyaluronic acid- and peptide-powered formula because these ingredients, along with antioxidant-rich black tea extract, can help tighten, firm, and hydrate all at once. “The black tea complex improves skin elasticity, and hyaluronic acid heightens moisture,” he says.

Best Brightening: EltaMD Skin Recovery Night Mask

Why it’s worth it: Snooze your way to calmer, plumper skin with this plush overnight mask. “EltaMD’s Skin Recovery Night Mask is a hydrating mask that can repair a damaged skin barrier,” says Dr. Murphy-Rose. The impressive tech behind the mask is due to the brand’s AAComplex and Chronobiology Technology, which work in sync with your skin’s natural nighttime repair cycle to replenish essential amino acids, strengthen the barrier, and reduce visible signs of irritation. A healthier skin barrier means better moisture retention, improved resilience against environmental stressors, and skin that wakes up softer, smoother, and glowing.

Best Sheet Mask: La Mer The Treatment Lotion Hydrating Mask

Why it’s worth it: La Mer The Treatment Lotion Hydrating Mask takes the beloved classic Treatment Lotion formula and transforms it into an ultra-luxurious sheet mask experience. Each silky mask is drenched in the radiance-boosting essence, powered by La Mer’s iconic Miracle Broth (a nutrient-rich blend of sea kelp, minerals, and antioxidants), along with glycerin and algae extracts to deeply replenish moisture and soften the look of fine lines. “The sheet format creates a gentle occlusive barrier, helping these ingredients absorb more effectively, while delivering an immediate plumping and soothing effect,” says Dr. Mraz, who recommends it for people with mature or dry skin who need a quick radiance boost, especially after travel or a day spent in the sun.

Best Overnight Mask: Kiehl’s Ultra Facial Overnight Hydrating Face Mask

Why it’s worth it: Although Kiehl’s Ultra Facial Overnight Hydrating Face Mask has “overnight” right in the name, Dr. Camp says this mask can also be used as a targeted 15-minute treatment. However you use this Allure Beauty of Beauty Award winner, expect your skin to feel smooth and supple after applying this squalane-powered mask. “A sugarcane-derived lipid, squalane helps maintain the integrity of the skin barrier to improve hydration,” he says of the star ingredient.

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Frequently Asked Questions

Why should I use a face mask?

Skin’s characteristics change over the years in both obvious and not-so-apparent ways, so even if you’ve maintained an elaborate, diligent skin-care routine, you’ll likely experience a decrease in elasticity (the quality and quantity of our collagen plummets) and an increase in discoloration.

More than anything else, mature skin typically looks and feels much drier than it did in younger years—hence the need for moisturizing intervention through a hydrating, skin-plumping mask. “As we age, our capacity to retain water in the skin diminishes, so skin becomes drier,” says Dr. Murphy-Rose. “Dry skin can appear dull and make fine lines more noticeable.” So while you might have collected oil-absorbing, acne-clearing masks in your twenties, your now-seasoned skin’s needs demand a shift in priorities. And by “priorities,” we mean ingredients.

Which ingredients should my face mask have?

According to Dr. Murphy-Rose, dry skin and fine lines can be immediately improved with humectants like hyaluronic acid, aloe, and glycerin to “bring more water to the surface and help plump the skin.”, She also notes that adding ingredients like shea butter and colloidal oatmeal will also help with rejuvenation by deeply moisturizing and soothing dry skin.

Are fine lines and creases around your lids crinkling your eye makeup look? The best eye primers for mature skin can smooth them out. These nifty eyelid primers create an even base layer for your cream, liquid, and powder eye shadows to ensure they stay put without creasing, smudging, or settling into wrinkles.

There are many eye shadow primers out there, but makeup artists swear by the following formulas for creating level canvases and seamless looks on the delicate, wrinkle-prone skin around the eye area. Plus, they’re helpful for gripping your shadows and eyeliners all day long, no matter how intricate your eye-makeup routine may be. (As a bonus, many of them also contain skin-firming ingredients—hey, peptides—so these formulas pay off both instantly and in the long run.) Take a look at the best eyeshadow primers for smoothing fine lines and creases, below:

Our Top Picks

Best Overall: Urban Decay Eyeshadow Primer Potion Anti-Aging

Why it’s worth it: Urban Decay’s original Primer Potion kicked off the eye shadow primer revolution back in the early 2000s, and now the beige-tinted formula is available in an Anti-Aging rendition made especially for those with fine lines and creping skin. “Formulated with mature skin in mind, this primer lengthens the life of eye shadow without settling into fine lines or being too thick in texture,” says Natalie Dresher, a Miami-based makeup artist. This eye shadow primer ensures pigments are locked in place for a full 24 hours while its key ingredients, dermaxyl (a ceramide-peptide complex) and kalpariane (an antioxidant-rich algae extract) provide much-needed moisture for wrinkled, dry skin to look and feel smoother over time.

Best Shade Range: Danessa Myricks Beauty Colorfix Nudes

Why it’s worth it: Yes, we know that the Danessa Myricks Beauty Colorfix Nudes are traditionally a cream eye shadow—but their formulas live up to their no-crease, no-budge promises so well that Kasey Spickard, a New York City-based makeup artist, says they can be worn alone and as a base for your other shadows and liners. Spickard notes how impressive the Colorfix’s entire vibrant, fade-proof collection is, but shouts out the Nudes in particular for their 12 color options. “The Nudes collection has a shade that will match all skin tones, guaranteed,” he says. Usually, that’s an eyebrow-raising claim to us, but considering the Danessa Myricks brand is known for its inclusive shade ranges across all its cosmetics products, we have to agree.

Best Longwear: MAC Pro Longwear Paint Pot Cream Eyeshadow in Painterly

Why it’s worth it: MAC’s Pro Longwear Paint Pot Cream Eyeshadows were created to act as a two-in-one primer and cream shadow, but Drescher notes that Painterly, a pink-beige matte color, is an ideal base for all of your makeup options. “This little pot is technically a cream shadow, but has been used as an eyeshadow primer for decades by all makeup artists,” she says. It’s a pro MUA staple for its opaque, vibrancy-enhancing shade and intensive 24-hour wear that seriously won’t budge once it’s settled.

Best for Dry Skin: Nars Pro-Prime Smudge Proof Eyeshadow Base

Why it’s worth it: Nars Pro-Prime Smudge Proof Eyeshadow Base goes on clear and dries down invisibly as if it were a second skin. “This long-wearing, ultra-lightweight eye makeup base has been my go-to for decades,” says New York City-based makeup artist Nick Barose. It’s formulated with a unique blend of polymers and mineral powders that are especially great for dry skin to create a smooth, crease-resistant canvas that keeps eyeshadow locked in place all day. “I love that it grips without feeling heavy or interfering with any shadow I layer on top. It just lets the color shine,” he says. Antioxidant-rich rice extract and sea whip extract to hydrate the delicate eye area, so you can consider it skin care for your lids.

Best Lightweight: Hourglass Veil Eye Primer

Why it’s worth it: If you can’t stand the feeling of heavy makeup on your lids, Hourglass Veil Eye Primer is a weightless go-to. It has a featherlight texture that disappears into skin while keeping your eyeshadow crease-free and vibrant. “I like this eyeshadow primer because it’s lightweight, has vitamins E and C, and glides on smoothly—it’s fantastic for dry lids and helps prevent creasing,” says Carl Ray, a makeup artist based in Washington, D.C. A universal, soft tint helps even out skin tone without dulling your shadow’s color payoff. Plus, it creates a smooth, softly blurred canvas that makes blending textured shadows (like ones with shimmer) more seamless.

Best for Dark Circles: Glo Skin Beauty Essential Eye Base

Why it’s worth it: Sometimes eyes look tired even after a full night’s sleep (unfair, we know). Glo Skin Beauty Essential Eye Base is a creamy, tinted eye makeup primer that doubles as a concealer, instantly brightening the entire eye area by blurring redness and discoloration for a more refreshed, wide-awake look in seconds. “It applies smoothly, evens out skin tone, doesn’t crease, and stays put all day,” says Ray. Infused with caffeine to reduce puffiness, plus aloe and cucumber extract to hydrate and calm dry lids, it has major skin-care benefits in addition to extending your eye makeup look. Wear it alone for an even-toned finish or under makeup to improve eyeshadow application, grip, and color payoff.

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Frequently Asked Questions

What is the purpose of an eye shadow primer?

Simply put, an eyeshadow primer’s job is to secure your eye makeup in place—no creasing, smudging, or fading as the day goes on. Think of it like face primer, but formulated specifically for the delicate, often finicky eye area. “They also absorb oil and increase the longevity of your eyeshadow,” adds Spickard. Many formulas are infused with hydrating, moisturizing, and oil-controlling ingredients (like hyaluronic acid, glycerin, and kaolin clay) to target concerns like dryness or excess shine. And when it comes to smoother, more even makeup application, a good primer isn’t just helpful, it’s a game-changer.

What should mature skin types keep in mind when looking for an eye shadow primer?

If you’re in the market for a fine line-smoothing primer for your eye shadow, Spickard recommends finding a formula that fully dries down (so, wait for it to set before you move onto eye shadow!) and locks in place to create a smooth, seamless base. “Also, you’re going to want something with pigment as mature eyes often have more discoloration and you want to even out the lid before going in with your eyeshadow for an even application,” he adds.

Meet the experts

How we test and review products

Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

For our review of the best eye primers for mature skin, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what’s involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.