What You Will Learn

• Quiet luxury focuses on subtlety and craftsmanship over flashy branding.
• Discreet consumption emphasizes quality over quantity, fostering meaningful connections with possessions.
• Minimalism and timelessness are core principles that help create lasting style and reduce clutter.
• Investing in quiet luxury items often leads to better durability, timeless appeal, and strong resale value.
• Emerging trends are making quiet luxury more accessible through brand collaborations and secondhand markets.
• Creating a capsule wardrobe with neutral colors and classic silhouettes embodies the essence of quiet luxury.

We Want to Hear From You!

How do you see quiet luxury impacting your personal style choices? Share your thoughts below:

Submit

Recap of Key Points

• Quiet luxury emphasizes subtlety and understated elegance over flashy displays of wealth.
• A philosophy of discreet consumption encourages individuals to invest in fewer, high-quality pieces that resonate personally.
• Minimalism and timelessness are core principles, focusing on classic styles and durable materials that stand the test of time.
• Quiet luxury items often provide long-term investment value due to their durability, timelessness, and strong resale potential.
• Emerging trends, such as brand collaborations and secondhand markets, are making quiet luxury more accessible to a wider audience.
• Creating a capsule wardrobe centered on quiet luxury involves choosing neutral colors, classic silhouettes, and prioritizing quality over quantity.

The Summer I Turned Pretty is obviously a great show based on even greater books. And yet, I have a feeling we’ll forever think of this period in our lives as the summer we met Ellis Brooklyn’s Vanilla Salt fragrance, as opposed to the summer we found out if it was worth being Team Conrad all along.

The series and scent will forever be linked in my head, at least. While I haven’t had the opportunity to romp around Cape Cod this summer (I wish, I had peach ice cream there once that I think about regularly), I’m getting my East coast “salt air and the rust on your door” fill from weekly TSITP episodes and—more importantly, because it’s a little closer to home—my fragrance cabinet.

Ahead, discover everything there is to know about Ellis Brooklyn’s new sweet-and-salty, East coast seaside-inspired vanilla perfume, which launches August 24.

The Inspiration

Bee Shapiro, founder and CEO of Ellis Brooklyn, has been living in Greenwich, Connecticut for a few years. She wanted to create a scent that reflected the “luxurious ease” of the area she calls home.

“Vanilla Salt is very much coastal Connecticut—classic in the sense that vanilla is, but also elevated and layered and complex enough that it smells unique and expensive,” she tells Byrdie.

This fragrance isn’t screaming for attention. Instead, “it exudes chic confidence.” To put it in layman/onlinegirl’s terms, it’s quiet luxury. If the scent—which features watery notes, musk, vanilla, and white florals—was an outfit, it would be “your perfect little boucle tweed jacket in warm and light tones.”

When someone wears Vanilla Salt, Shapiro wants them to feel “East Coast grace.” “Think Connecticut, Newport, Nantucket,” she says. “For most of us, fragrance is a splurge. Vanilla Salt is intentionally created to feel both modern and timeless.”

The Scent

Currently, there’s a strong salt-mineral trend going on in the fragrance world. Everyone is also passionate about vanillas. Interesting vanillas, at least.

“Vanilla Salt brings the best of both worlds together—the addictive warmth of vanilla with the fresh, textural edge of salt,” Ellis Brooklyn perfumer Adriana Medina explains. “I wanted to create a fragrance that was both contrasted and addictive. I don’t have much of a sweet tooth; I’m more of a salty-craving kind of girl. Salt, for me, made perfect sense after [Ellis Brooklyn’s original salt fragrance, Salt Eau de Parfum].” Thus, she paired just a dash of salt with a warm, addictive vanilla— the combination is “unexpected, delicious, and impossible to forget.”

At the top of the perfume, you’ll find mineral accord, that sea salt accord, and a touch of desert water. The heart comes through with jasmine petals, ylang-ylang, and whipped cream before it dries down to notes of Madagascar vanilla, luminous musk, and blonde woods.

“I wanted the fragrance to feel like an escape—to instantly transport the wearer to a place they love to be. I live by the water and cherish the summer season, so I drew inspiration from my two favorite places: the tranquil beauty of the Hudson and the endless horizon of the ocean,” she adds. “Vanilla Salt, to me, is like a flowing summer to fall dress—light, airy, and effortless. It’s made for warm weather and bright sunshine, capturing the easy elegance of summer days and a nice transition to the fall.”

Sometimes in fashion, we see trends that are overt – like the recent obsession with paracord accessories and heavily layered necklaces. Other times, trends emerge in a more subtle, almost intangible way, making them harder to pinpoint. These quieter style shifts aren’t defined by one specific item, but rather by an overall feeling or aesthetic. Old money style is one of those understated trends that has been quietly catching my attention again and again in recent months.This resurgence of classic elegance has been embraced by women in their 40s, 50s, 60s, and beyond – just as much as it has by Gen Z. And I love that! So today, I thought it would be fun to chat all about old money style. I’ll break down what the trend actually is (and isn’t!), how to achieve it, ways I’ll be wearing it this summer, and a few tips for pulling off the look with confidence.

What is Old Money Style?

Old money style is a fashion aesthetic rooted in timeless, classic, and high-quality designs. It embodies a form of quiet luxury – one that captures your attention with its understated elegance and refined simplicity. Think Grace Kelly, Audrey Hepburn, or Jackie Kennedy. While there aren’t strict rules about what does or doesn’t qualify, there are some core characteristics that help define and distinguish this look.

Characteristics of Old Money Style

• Tailored Pieces: This trend’s clothing is typically tailored to perfection for a flattering, refined fit.
• Neutral Color Palette: The aesthetic leans heavily on timeless neutrals – think cream, navy, camel, and crisp white – with an occasional pop of a classic color like red or emerald green.
• Attention to Detail: Because the overall styling is simple, every detail matters. High-quality fabrics and thoughtful construction make all the difference.
• Elegant and Wearable: Styles should feel both polished and practical – chic, elegant, and functional without being overly fussy.

What Old Money Style is Not

• Tight or Revealing: This look avoids anything overly tight, short, or showy. Modesty and refinement are key.
• Print-Heavy: You won’t find loud patterns here. If prints appear, they’re subtle – like a simple stripe or a heritage plaid.
• Over-Accessorized: Accessories are minimal but impactful. Think pearl studs, a croc-embossed belt, or a silk scarf – nothing too flashy.

How to Create an Old Money Style Look

As with any trend, pulling off this look is all about experimenting and finding what works for you. I’ve shared tips in the past on how to find your personal style, and I truly believe that staying true to yourself should always be at the forefront when putting together any look. Follow the general guidelines I laid out above – but don’t forget to add your own spin.

10 Old Money Style Essentials

That said, I’ve put together a list of ten tried-and-true old money style staples that make up a classic fashion wardrobe. These timeless pieces, when styled thoughtfully, can help you achieve that effortless quiet luxury aesthetic.

1. A Great Blazer

If you’ve read my post on how to wear blazers, then you know they’re a longtime favorite of mine. A fitted navy blazer with gold buttons is an absolute classic. This style is my go-to and pairs perfectly with many of the other pieces I’ll be highlighting in this post.

Not a blazer gal? A great alternative is a beautiful, clean bouclé jacket, like this navy jacket or this Nili Lotan one. While these styles are slightly more boxy than a traditional blazer, they still give off old money style vibes – especially when worn draped over the shoulders. If you’re shopping on a budget, this bouclé jacket is a gorgeous option and currently under $150.

2. A Classic Oxford

When it comes to this trend, a classic Oxford shirt in white or light blue will be a true wardrobe workhorse. Personally, I love this Ralph Lauren shirt – it’s fitted and feels tailored without being overly tight. Another great option is this slightly more relaxed button-down, which also comes in a breathable linen version.

I’ve shared tons of styling inspiration in my posts on how to wear a button-down and the best women’s white button-down shirts. If you’re looking for more timeless outfit ideas, I highly recommend giving them a read!

3. A Pleated Short

Pleated shorts are the perfect answer to casual dressing with an elegant twist. The pleats, combined with the option to add a refined belt, instantly elevate what might otherwise feel like a simple silhouette. As with most elements of old money style, the fit matters – shorts should never be too short. In fact, the longer, the better.

These linen-blend shorts are a great $50 option. Other favorites include these longer suiting shorts, these pleated Bermuda shorts, and these khaki green shorts. These ecru denim ones are also super cool!

4. Straight-Leg Jeans

While denim is about as casual as this trend gets, the right pair of jeans can still totally work. Opt for straight-leg jeans in a classic wash – think clean lines without distressing, holes, or rips. The Lexi fit from Pistola is a great option with old money style vibes.

My favorite washes in this cut are this light denim, this dark denim, and this luxe white pair. P.S. You can take 15% off any of these jeans with code BLAIR15!

5. A Simple Striped Boat Neck

A striped boat neck is a true old money style staple. The key to finding the perfect one lies in the fit. You’ll want to choose either a classic, slightly relaxed silhouette like this navy striped mariner tee or a more fitted, clean version with a bit of stretch, such as this timeless cotton tee.

6. Pleated Trousers

Piggybacking off of the tailored shorts, pleated trousers are another essential of this trend. Look for a fitted high-rise waist with a relaxed, straight leg for that effortlessly refined silhouette. Some great trouser options include these, these, and these.

And don’t forget the finishing touch: a chic belt. This understated accessory is the key that pulls the whole look together.

7. A Classic Trench

A classic trench or mac coat is an old money style staple. These are the kinds of pieces worth investing in, as they’re worn year after year – and may even be passed down. I recommend this timeless Burberry trench or this more budget-friendly coat. And when it comes to mac jackets, this Sézane style is by far my favorite.

If you need something a bit heavier for fall, a great alternative is a classic waxed jacket. And when it comes to this style, nobody does it better than Barbour!

8. Dress to Impress

Naturally, you’ll see a lot of dresses with this trend – but not just any dresses. Old money style is all about looking chic, elegant, and elevated, so opt for midi lengths or longer, and avoid styles that are too low-cut or overly trendy. I always think of Kate Middleton’s dress choices when I picture this aesthetic. Her recent looks from Wimbledon are perfect examples!

A few shoppable styles that fit the vibe: the Chloe Dress from Tuckernuck (I love it so much, I own it in five colors!), this taffeta belted midi, and this elegant mixed-media dress.

9. The Perfect Shoes

As with most elements of old money style, shoes should be simple, elevated, and free of logos. Think simple sandals, traditional loafers, or clean white tennis shoes.

Not sure how to style them? Pair the sandals with pleated trousers, loafers with pleated Bermuda shorts, and white tennis shoes with straight-leg denim and a striped tee. Each of these looks would be timeless, understated, and effortlessly chic.

10. All the Best Accessories

When it comes to accessorizing this trend, keep it simple: just 1–3 accessories per outfit. As we’ve established, old money style is never busy or flashy – less is always more.

First up, a belt is a must. My current favorites are this classic cognac one, this dark brown one, and this slimmer one. I also love an elevated stud earring, like these pearl ones or these simple gold ones. Both are perfect outfit completers for achieving that refined, old money look.

Bonus Pieces

Okay, I know I said I had ten classic staples to share – but there are a few extras worth mentioning! If you’re really looking to fully embrace the old money aesthetic, consider investing in a great cardigan or sweater set, a slip skirt, a classic watch, and an elegant pair of sunglasses.

Tips & Tricks for Achieving an Old Money Style Aesthetic

Once you’ve collected the key style staples, it’s all about how you put them together. Over the years, I’ve picked up a few tips and tricks that help create that chic, elevated, and understated vibe.

1. Invest in Tailoring

Because this aesthetic is all about simplicity, every detail counts. Investing in great tailoring ensures your clothes fit properly – pants at the right length, sleeves hitting just so, and silhouettes that flatter without feeling fussy.

2. Don’t Be Afraid to Mix Highs and Lows

While this trend leans into a luxurious, elevated look, that doesn’t mean you have to spend a fortune. It’s absolutely okay to sneak in some budget-friendly pieces! If most of your outfit is made up of quality staples, you can totally mix in an affordable sandal or belt. The key is making sure those lower-priced items still look polished and pair seamlessly with the rest of your timeless look.

3. Neutrals Are Your Best Friend

Old money style is all about blending in – not standing out. As I mentioned earlier, loud logos, flashy details, and bold colors aren’t the goal here. Stick to a neutral color palette and don’t be afraid to go monochromatic – it’s one of the easiest ways to look instantly refined.

4. Vintage Can Be Key

Vintage pieces – especially scarves, watches, and jewelry – can really complete the look. It is old money style, after all, right? The RealReal can be your best friend in your vintage treasures search. Think: Hermès scarves, signet rings, and classic pearl studs. These timeless accessories add a sense of history, elegance, and authenticity to any outfit.

5. Let the Glam Match the Look

When it comes to hair and makeup, keep it simple, clean, and natural. Old money style is polished but never overdone. The one exception? A retro red lip can add a touch of classic glamour – when done right. Personally, I’d stick to my signature sleek low bun and keep my makeup neutral to let the overall look shine.

Old Money Style Guide

If you’ve been wanting to give old money style a try, I hope these tips, tricks, and wardrobe essentials provide a great starting point. The best part? There’s a good chance you already have a few of these timeless pieces hanging in your closet. From here, it’s all about filling in the gaps, pairing your staples intentionally, and walking out the door looking effortlessly classic, chic, and elevated.

If you enjoyed this post, be sure to check out these related fashion favorites: