I don’t know about you, but during the hottest days of summer, I want to wear as little makeup as possible—just a few products, max—but I still need to look pulled-together for video calls and meetings. Hailey Bieber gets it, and her latest in-the-car makeup tutorial shows that you can pull together an entire lewk with just two items in your makeup bag.

Of course, Bieber’s entire routine comes from her beauty brand, Rhode, but you could easily mimic her method with your own products. All it takes is a cream blush and a creamy lip liner and you’re basically a supermodel about to launch your brand at Sephora. It’s also perfect for a weekend away when you don’t want to pack a ton of products, or when you need a quick, easy mid-day refresh.

In the video, Bieber is seen hanging out in a (parked) car doing a quick makeup look. “GRWM only things I had in my purse,” she captioned the TikTok. She does most of her face with a surprising product: a lip liner! First, she uses it the traditional way, lining around her lips, but then she also uses it to contour, drawing the brown hue under her cheekbone, up into her hairline, and even down the sides and across the bridge of her nose! I’ve never tried contouring with a lip liner, but now, anything is possible; just make sure you’re working with a soft, blendable formula versus a more defined hard pencil.

Bieber then reaches for a cream blush, which she applies on her cheeks and on her lips—a popular use for a multitasking cheek formula—then takes the color upwards and smudges some across her eyelids for subtle definition. She notably does not wear mascara in the video, so it appears that Bieber is part of the “black mascara is dead” club at the moment. The final result is so summery: flushed and pretty, and the best part, easy!

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More celebrity beauty moments of the week:

E.L.F. Cosmetics is turning into the new Estee Lauder and Lancome with purchases of beauty brands left and right. Currently, E.L.F Cosmetics owns Keys Soulcare, Well People and NATURIUM and will be adding one major player to their portfolio this month to the tune of 1 billion dollars.

That’s right, E.L.F. Cosmetics is purchasing Haily Bieber’s skincare brand for 1 billion dollars. E.L.F. made the official announcement yesterday and just days before there was news that Rhode was coming to Sephora shortly. This is E.L.F.’s biggest investment to date. The deal is comprised of $800 million in cash and stock with an addtional $200 million payout based on Rhode’s performance over the next three years. The deal will close in the second quarter or could happen as soon as later this year. E.L.F.’s stocks soared after the announcement and are up 11% today.

Rhode in it’s infancy but in three years time they are doing $212 million in net sales. They may not seem a lot but keep in mind Rhode’s catalog is very, very small. They have around nine to ten products most of which are skincare. I imagine they’ll expand further into color cosmetics once this deal is inked.

“From day one, my vision for rhode has been to make essential skin care and hybrid makeup you can use every day,” said Bieber. “Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally.”

I happen to be a very big fan of Rhode and I’ll readily admit this news makes me nervous. Formulas change, prices change, a lot changes when someone like E.L.F. steps in. I imagine Hailey will stay out with the brand for a while but at some point she’ll step down and the brand will likely head into a completely different direction. Speaking of price changes E.L.F. is set to raise their prices soon so stock up on your favs while you can.

How do we feel about Rhode Beauty being sold to E.L.F. Cosmetics? Share your thoughts!

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