Social Interaction – Live Laugh Love Do http://livelaughlovedo.com A Super Fun Site Tue, 21 Oct 2025 09:57:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Heineken knows people like beer better than AI http://livelaughlovedo.com/heineken-knows-people-like-beer-better-than-ai/ http://livelaughlovedo.com/heineken-knows-people-like-beer-better-than-ai/#respond Tue, 21 Oct 2025 09:57:10 +0000 http://livelaughlovedo.com/2025/10/21/heineken-knows-people-like-beer-better-than-ai/ [ad_1]

When AI wearable company Friend blanketed New York City with ads last month, there was significant backlash. Many of the company’s ads (which included rage-baiting copy like, “I’ll never bail on our dinner plans”) ended up defaced with graffiti that called the product “AI trash,” “surveillance capitalism,” and a tool to “profit off of loneliness.”

Despite the campaign running in New York, it struck a national nerve as it became a lightening rod for people’s feelings around AI. It was only a matter of time before the brands got in on the debate.

A couple weeks after the campaign’s debut, beer giant Heineken joined the chat, posting on Instagram: “The best way to make a friend is over a beer.” It touted its own social wearable—a bottle opener—that bears a striking resemblance to the AI-powered Friend necklace. 

[Image: Heineken US]

Now, the brand has turned that into a new outdoor ad campaign around New York, adding that the brand has been “social networking since 1873.” Created with agency Le Pub New York, it is a silly poke at the NYC-centric zeitgeist for Heineken. But it’s also the latest in a consistent string of work by the brand over the years that has aimed to remind people to put down their phones and log off social media in favor of IRL social interaction. 

The new ads feature the hashtag #SocialOffSocials, harking back to the “Social Off Socials” campaign the brand launched in April. Built around the premise that adults spend too much time online, but also feel trapped in a vicious cycle of social media addiction, it starred Joe Jonas, Dude with Sign, Lil Cherry, and Paul Olima.

For that campaign, Heineken commissioned a study of 17,000 adults in the U.S., U.K., and seven other international markets and found that more than half of adults feel overwhelmed keeping up-to-date with social media. And nearly two-thirds say they are nostalgic for the 1990s when there were no smartphones.

More social, less social media

Earlier this year in South Africa, the brand created an installation in a mall so that people watching soccer on their phones alone could actually combine  their screens to make one giant, collective viewing experience. 

The brand also created a limited edition phone case called The Flipper, that would flip your phone over to screen down when it heard the word, “Cheers.” 

Meanwhile, last year’s “The Boring Phone” tapped into the dumb phone trend among Gen Z. Created with streetwear retail brand Bodega, Heineken made 5,000 Boring Phones to give away. But the message is very much the same: It’s time to ditch the phone for a real social life.

I reached out to both Heineken and Le Pub for comment, and to find out if the Friend-like bottle openers will be available to the public. This story will be updated as soon as I hear back. 



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Fetch, Kitty! New Study Shows Many Cats Keen to Play Fetch http://livelaughlovedo.com/fetch-kitty-new-study-shows-many-cats-keen-to-play-fetch/ http://livelaughlovedo.com/fetch-kitty-new-study-shows-many-cats-keen-to-play-fetch/#respond Thu, 28 Aug 2025 10:24:32 +0000 http://livelaughlovedo.com/2025/08/28/fetch-kitty-new-study-shows-many-cats-keen-to-play-fetch/ [ad_1]

cat with ball
cat with ball

Research shows a surprising number of cats are keen to enjoy a game of fetch

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Cats playing fetch may sound unlikely, but Mikel Delgado, senior research scientist at Purdue University’s College of Veterinary Medicine, has discovered it’s actually an activity many cats enjoy. 

The revelation followed Delgado’s adoption of three sister kittens from an animal shelter. She was amazed to see them engage in classic fetch behaviour more commonly associated with dogs: they would bring her their toy mice to be thrown, then run to retrieve them. Despite being a lifelong cat owner, she had never seen any of her cats fetch before. 

cat with toycat with toy

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Intrigued, Delgado set out to explore how common this behaviour is among domestic cats, teaming up with colleagues Judith Stella, senior research scientist, and Candace Croney, professor and director of the Center for Animal Welfare Sciences, along with James Serpell from the University of Pennsylvania’s School of Veterinary Medicine.

The study found 41% of cats fetch.

Using data previously gathered by Serpell, the researchers looked at how frequently cat fetching was reported by pet owners and set out to determine what characteristics made cats more or less likely to fetch. Their findings, recently published in the journal PLOS One, were titled in reference to the movie Mean Girls: “Making Fetch Happen: Prevalence and Characteristics of Fetching Behavior in Owned Domestic Cats (Felis catus) and Dogs (Canis familiaris).”

cat with toycat with toy

dvulikaia/AdobeStock

Their research, which surveyed 8,224 cat owners and 73,724 dog owners, revealed that:

  • Approximately 41% of cats and 78% of dogs fetch
  • Cat breeds most likely to fetch include Abyssinians, Bengals, Siamese, & Siberians
  • Both male cats and dogs fetch more often than females
  • Younger animals fetch more frequently
  • Living with dogs decreases fetching behaviours in both cats and dogs
  • Indoor cats are more likely to fetch than outdoor cats

Though cats are often thought to be standoffish, this research shows that our kitties really do enjoy social interactions with people—and many are more eager to retrieve than you might expect. 

Though cats are often thought to be standoffish, this research shows that our kitties really do enjoy social interactions with people.

kitten with toykitten with toy

shalabii/Bigstock

“Bringing a toy to us is a social request,” says Delgado. “A lot of people mischaracterize cats as being aloof or independent, and in truth, they really do enjoy these interactions with their owners.” 

This article originally appeared in the award-winning Modern Cat magazine. Subscribe today!

 



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The “Gen Z Stare” Comes From Millennials & Boomers, Too http://livelaughlovedo.com/the-gen-z-stare-comes-from-millennials-boomers-too/ http://livelaughlovedo.com/the-gen-z-stare-comes-from-millennials-boomers-too/#respond Thu, 17 Jul 2025 22:00:44 +0000 http://livelaughlovedo.com/2025/07/18/the-gen-z-stare-comes-from-millennials-boomers-too/ [ad_1]

If you are between the ages of 13 and 28, you may be committing a faux pas: the “Gen Z stare” — the tendency to respond to certain bids for interaction with a blank look. The culprit, some millennials say, is a lack of social awareness. If you’ve tried and failed to start a conversation with the intern, or been thoroughly ignored by the teenage Crumbl cashier, you may have witnessed it yourself.

“When you talk to certain members of Gen Z, they just kind of stare at you for five seconds and form a response, and are very not socially equipped,” the millennial cultural commentator known as Tell The Bees said in a July 7 TikTok. “I think Gen Z’s social skills were inevitably atrophied by Covid.”

As a card-carrying member of the generation, I admit that I’m guilty of the stare. While working as a barista and waitress, I’ve awkwardly blinked at customers when I wasn’t caffeinated enough to tell if they said, “Good morning,” or “How’s it going?” But I’ve also been on the receiving end. I’ve seen millennials gape when I broke the news that we’d run out of gluten-free bread. Gen Xers gawked when I asked them if they’d like their latte hot or iced, as if I should’ve had their order memorized.

Some long looks are indeed malicious. My least favorite regular, a boomer with a condescending tone and strong opinions about home fries, silently glared every time I charged him the mandatory card fee. I would stare back blankly because he never tipped.

Every emerging generation becomes the scapegoat for the social anxieties of the time.

Efe Ahworegba, 19, is a content creator who has worked in the food industry. “The Gen Z stare is basically us saying the customer is not always right,” she said in a TikTok with over 3 million likes. With over 500,000 likes, the top comment expands on the translation: “are you deadass.”

Regardless of how you’d phrase that sentiment, it’s a feeling most of us have experienced. Every emerging generation becomes the scapegoat for the social anxieties of the time. Millennials who came of age during the financial crisis — broke due to their alleged avocado toast habit — should understand that.

Born between 1997 and 2012, my cohort is the first to grow up in a heavily digital landscape, sparking worries that we aren’t capable of engaging with the real world. Pandemic-era isolation added more weight to that fear. But being a little bit rude, intentionally or not, transcends generational divides, and dealing with people’s missteps has always been the price of engaging in society.

What’s worse than the occasional interpersonal hiccup is misdiagnosing such faux pas as endemic. As much as saying “please” and “thank you” and “good morning, welcome to Starbucks, what can I get started for you?” is an integral part of the social contract, so is having grace for those who flub their end of the bargain.

Holding the poor manners of a few against all of Gen Z without considering that you might stare, too, is antisocial in its own way. I just won’t call it millennial hypocrisy.



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