Sydney Sweeney – Live Laugh Love Do http://livelaughlovedo.com A Super Fun Site Sun, 07 Sep 2025 22:09:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 Why American Eagle Outfitters Rallied in August http://livelaughlovedo.com/finance/why-american-eagle-outfitters-rallied-in-august/ http://livelaughlovedo.com/finance/why-american-eagle-outfitters-rallied-in-august/#respond Sun, 07 Sep 2025 22:09:22 +0000 http://livelaughlovedo.com/2025/09/08/why-american-eagle-outfitters-rallied-in-august/ [ad_1]

The Sydney Sweeney ad campaign got a thumbs-up from President Trump, while the company also announced a new collaboration with Travis Kelce.

Shares of American Eagle Outfitters (AEO 0.21%) rallied 19.8% in August, according to data from S&P Global Market Intelligence.

American Eagle capitalized on July’s optimism regarding its new ad campaign starring actress Sydney Sweeney when President Trump endorsed the company’s campaign in early August. Then later in the month, American Eagle announced a collaboration with Kansas City Chiefs tight end and Taylor Swift fiancée Travis Kelce.

American Eagle’s investment in celebrity pays off

American Eagle’s stock got a bump in late July when it launched a controversial ad with actress Sydney Sweeney with the byline, “Sydney Sweeney has Great Genes Jeans.” While the stock then faded after an initial lift, President Trump weighed in in early August, writing on his social media platform Truth Social that the ad was, “the HOTTEST out there…the jeans are flying off the shelves.”

In response, investors bid up the stock, thinking the controversy might boost publicity for the brand and therefore subsequent sales.

Then later in the month, American Eagle announced a limited addition collaboration with Travis Kelce’s “Tru Colors” clothing line, which Kelce began in 2019. The new limited edition collection is to be unveiled in two “drops,” with one on Aug. 27, and another upcoming on Sept. 24. As luck would have it, the collaboration announcement came one day after Kelce announced his engagement to music star Taylor Swift.

So, American Eagle nabbed a marketing coup in both late July and into August, grabbing support from the President, as well as arguably two of the biggest celebrities in sports and entertainment.

Woman in jeans jumps and points finger.

Image source: Getty Images.

What will it mean for the stock, though?

The high-profile marketing push — both planned and unplanned – appeared to boost American Eagle’s near-term outlook. On Sept. 3, the company reported its second-quarter earnings results for the quarter ending Aug. 2, beating analyst expectations even though sales and comparable-store sales were each down 1%.

However, management said it was seeing “an uptick in customer awareness, engagement and comparable sales,” as a result of the Sweeney and Kelce campaigns, and projected comps to return to positive low single digits in both Q3 and Q4. That improvement would appear to validate the impact of the Sweeney and Kelce campaigns.

That said, despite a near-20% gain in August and a 20%-plus gain in September thus far, American Eagle’s stock is only up about 12.8% on the year and is still actually 2.3% below where it was one year ago. A cautious consumer, high interest rates, and the Trump administration’s tariffs have all acted as headwinds to the clothing retailer, as it has to many retailers.

Billy Duberstein and/or his clients have no position in any of the stocks mentioned. The Motley Fool recommends American Eagle Outfitters. The Motley Fool has a disclosure policy.

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]]> http://livelaughlovedo.com/finance/why-american-eagle-outfitters-rallied-in-august/feed/ 0 Does the White House not have more important things to do? http://livelaughlovedo.com/culture-and-society/does-the-white-house-not-have-more-important-things-to-do/ http://livelaughlovedo.com/culture-and-society/does-the-white-house-not-have-more-important-things-to-do/#respond Thu, 07 Aug 2025 15:39:47 +0000 http://livelaughlovedo.com/2025/08/07/does-the-white-house-not-have-more-important-things-to-do/ [ad_1]

By

Aug 7th, 2025, 11:33 am

donald trump yelling

There are a lot of scary things happening in the world and the White House is more concerned with…Sydney Sweeney? I’ve already said what I wanted to about this situation but now the White House is continually bringing her up and…don’t you have other stuff to do?

In the midst of President Donald Trump saying that he was going to put a nuclear reactor on the moon (a real thing), the White House has hard pivoted to a Sydney Sweeney stan account. Personally, her silence in the midst of the Trump administration constantly pushing Sweeney on us doesn’t sit well with me and that’s all I’ll say on that front.

But it is embarrassing that this is what the White House has been turned into. They’re posting memes on the official account as if people don’t follow the WHITE HOUSE for important information.

They have used Sweeney’s American Eagle ad as a new meme template which, when you read the criticisms about the ad itself, really makes the entire situation just messed up beyond belief. While sure, everyone is too online anymore, the fact that the White House thinks that posting memes when there are about 400 dumpster fires that need put out is…..unnerving.

I don’t really think that the White House needs to be this involved in internet drama. Maybe they should be worried about the world at large? Even so, the last thing any celebrity should want is the Trump administration on their side by I digress.

At the end of the day, we are living in a timeline that makes absolutely no sense. If you explained this to me 15 years ago, I’d truly think that this was a Saturday Night Live sketch but this is probably going to be the tamest thing of the day that Trump does and that’s what makes this all…an absolute disaster.

As I’ve said before, Sweeney is now going to be associated with this administration because of what they’re doing to her and her silence is just allowing it to continue so until she speaks up, Trump is going to continue to make jokes about her and use her for his own clout because that’s just the world we’re living in now. Hope she enjoys that!

(featured image: Win McNamee/Getty Images)

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Rachel Leishman

Assistant Editor

Rachel Leishman (She/Her) is an Assistant Editor at the Mary Sue. She’s been a writer professionally since 2016 but was always obsessed with movies and television and writing about them growing up. A lover of Spider-Man and Wanda Maximoff’s biggest defender, she has interests in all things nerdy and a cat named Benjamin Wyatt the cat. If you want to talk classic rock music or all things Harrison Ford, she’s your girl but her interests span far and wide. Yes, she knows she looks like Florence Pugh. She has multiple podcasts, normally has opinions on any bit of pop culture, and can tell you can actors entire filmography off the top of her head. Her current obsession is Glen Powell’s dog, Brisket.

Her work at the Mary Sue often includes Star Wars, Marvel, DC, movie reviews, and interviews.



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]]> http://livelaughlovedo.com/culture-and-society/does-the-white-house-not-have-more-important-things-to-do/feed/ 0 What American Eagle’s Response To Sydney Sweeney Backlash Reveals http://livelaughlovedo.com/culture-and-society/what-american-eagles-response-to-sydney-sweeney-backlash-reveals/ http://livelaughlovedo.com/culture-and-society/what-american-eagles-response-to-sydney-sweeney-backlash-reveals/#respond Tue, 05 Aug 2025 15:33:01 +0000 http://livelaughlovedo.com/2025/08/05/what-american-eagles-response-to-sydney-sweeney-backlash-reveals/ [ad_1]

American Eagle has responded to the widespread backlash over its ads featuring actor Sydney Sweeney, but noticeably missing from the brand’s statement was an apology or any real acknowledgement of how so many people interpreted the ads.

The company, as well as Sweeney, have come under fire since the release of a new ad campaign that features the “Euphoria” actor saying that genes are “passed down from parents to offspring, often determining traits like hair color, personality and even eye color,” and “my jeans are blue.”

Many people believe the wordplay in the campaign, which features the tagline “Sydney Sweeney has great jeans,” promotes the idea that Eurocentric features are more valuable and desirable.

In response, American Eagle released a statement on Friday on Instagram defending its campaign. ”‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story,” the statement read. “We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”

American Eagle’s posted statement spurred a wide range of reactions in the comment section. Many criticized the brand for ignoring the fact that it had clearly used “jeans” as a double entendre for “genes.”

“So now ‘jeans’ are passed down from parents to offspring?” one commenter wrote, adding, “it was never about jeans.”

“So what is the correlation between Jeans and eye color again?” wrote another.

Others celebrated the company for its unapologetic tone, saying American Eagle’s response indicated the end of the “woke era” because the brand didn’t cave to a “liberal meltdown.”

“Don’t cater to the woke — keep making great denim AE,” one Instagram user wrote.

American Eagle did not immediately respond to HuffPost’s request for comment on the mixed responses to its statement on Instagram.

But the discourse surrounding the American Eagle/Sweeney controversy has been largely divided along political lines. Prominent conservatives like former Fox News host Megyn Kelly and Sen. Ted Cruz (R-Texas) have passionately defended the campaign, despite critics’ concerns that it promotes eugenics.

On Monday, President Donald Trump wrote on his Truth Social platform that the campaign was the ”‘HOTTEST’ ad out there.”

Regardless of how anyone feels about the ad, American Eagle’s decision to double down amid backlash reveals a lot about our current political climate, according to experts in political science.

American Eagle’s response minimized, undermined and ignored the criticism about the ad, experts say.

T Smith, a postdoctoral fellow in racial politics at Johns Hopkins University’s Krieger School of Arts & Sciences, said that American Eagle’s response to the backlash “goes beyond merely doubling down.”

“It actively undermines the idea that there was anything harmful or worthy of critique in the first place,” Smith told HuffPost. “By framing the campaign as a wholesome story merely about jeans (and not genes) and refusing to acknowledge the detriment of their messaging, they participate in normalizing and reinforcing the very hierarchies — which are rooted in white supremacist logics — that the ad evoked.”

“This kind of erasure functions to prop up eugenicist and racial hierarchy ideals as if they are normal, apolitical, and above examination,” they continued. “That isn’t a passive avoidance. It is an attempt to preserve those power structures as a cultural baseline immune from challenge.”

“Hierarchical, eugenicist, and sexualized messaging are not required to sell jeans. This was deliberate. The messaging was intentional, and so was the denial of its implications.”

– T Smith, Johns Hopkins University’s Krieger School of Arts & Sciences

Tabitha Bonilla, an associate professor of political science and human development and social policy at Northwestern University, told HuffPost that she believes it seemed as though American Eagle “more or less brushed the criticism off rather than directly address it or let those with negative reactions know that they have been heard.”

“They effectively tried to reuse their message about ‘great jeans’ to say they looked good on everyone, and in this both minimized and ignored criticism that they were playing into eugenic tropes about who has good genes,” she said.

What American Eagle’s response says about our current political climate.

Smith emphasized that Trump’s response to the ads in itself says quite a lot.

The company’s refusal to apologize shows that corporate power “continues to function as a stabilizing force for a capitalist, white supremacist, and patriarchal order,” they said, before adding that “capitalism has always depended on the elevation of whiteness as the default and the ideal.”

Smith said that American Eagle’s refusal to engage its critics goes beyond avoiding controversy. “Capitalism doesn’t merely ignore white supremacist ideology,” they said. “It relies on it, rebrands it, and sells it back to us under the guise of fashion.”

Sydney Sweeney photographed on Aug. 3, 2025, in Los Angeles.

Steve Granitz via Getty Images

Sydney Sweeney photographed on Aug. 3, 2025, in Los Angeles.

Furthermore, Smith thinks American Eagle’s response was “deeply insulting” and “profoundly patronizing” to the public.

“Hierarchical, eugenicist, and sexualized messaging are not required to sell jeans,” they said. “This was deliberate. The messaging was intentional, and so was the denial of its implications.”

Bonilla said that in our current political climate, there’s been a lot of discussion among Democrats about whether the Kamala Harris campaign spent too much time on diversity and inclusion and whether “these messages made Democrats lose voters to Trump” — though she noted that there’s a lot of disagreement about this issue.

Nonetheless, she pointed out that the controversy surrounding the ad campaign is “happening [against] the backdrop of attacks on DEI and education around race specifically and identity generally.”

“So unlike in 2020, when people and companies were more likely to be sensitive to issues of prejudice, we are seeing almost the opposite of that response where people feel less beholden to ideas of equality,” she said.

How American Eagle’s response might’ve been different five years ago.

“I do think there has been a shift in how public entities are responding when thinking about identity [more] broadly,” Bonilla said. “People are emboldened to minimize (and at times antagonize) others based on race or other identities. In 2020, there was a push for people and corporations to be more thoughtful and careful about identity and inclusion, but since Trump’s election in 2024, some companies have rushed to end DEI programs, and there appears to be effort to distance oneself from DEI efforts.”

Smith said that companies nowadays may not even see the “performance of care” to be necessary.

“Five years ago, a brand like American Eagle might have issued a vague statement about ‘listening and learning’ not out of conviction, but because the cultural moment demanded at least the performance of care,” they said. “That performance is no longer seen as necessary.”

Smith emphasized that we’re seeing a reversal of the so-called “racial reckoning.”

“By refusing to address the racist implications of their campaign, American Eagle is actively normalizing and reifying white supremacist narratives and the notion that white people — namely those [with] blonde hair and blue eyes — are inherently and unequivocally more valuable,” they said.

And Smith believes that the company’s response signals a “broader political movement where complicity with racist ideas has become an unspoken corporate strategy.”

Brands, overall, are “no longer afraid to align themselves, whether overtly or tacitly, with exclusionary and harmful ideologies because doing so sustains existing power structures and appeals to a particular segment of consumers,” they said.

Smith said demands for accountability and change are “more urgent than ever.”



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]]> http://livelaughlovedo.com/culture-and-society/what-american-eagles-response-to-sydney-sweeney-backlash-reveals/feed/ 0 Sydney Sweeney Is American Eagle’s New Face In Campaign Styled By Molly Dickson http://livelaughlovedo.com/beauty/sydney-sweeney-is-american-eagles-new-face-in-campaign-styled-by-molly-dickson/ http://livelaughlovedo.com/beauty/sydney-sweeney-is-american-eagles-new-face-in-campaign-styled-by-molly-dickson/#respond Thu, 24 Jul 2025 15:35:53 +0000 http://livelaughlovedo.com/2025/07/24/sydney-sweeney-is-american-eagles-new-face-in-campaign-styled-by-molly-dickson/ [ad_1]

Get ready to see a whole lot more of Sydney Sweeney. The Emmy-winning star is beaming from billboards as the new face of American Eagle, styled by her long-time fashion collaborator Molly Dickson, which features the undeniable tagline, “Sydney Sweeney has great jeans.”

Sweeney isn’t just starring in the images either. The Emmy Award-winning actor has also teamed up with American Eagle to design the Sydney Jean, a baggy and low-rise wide-leg fit style from which 100% of net proceeds will be donated to the free mental health support service Crisis Text Line.

The jean features a pink embroidered butterfly on the back pocket, representing domestic violence awareness, as well as a gold charm with a boxing glove. They’re poignant nods to her latest roles: troubled Claire in Echo Valley and in particular, boxer Christy Martin in the biopic Christy, who was the subject of viscous murder attempt by her former husband.

The 27-year-old will also curate an edit of her favorites for the site, as will Dickson. Sully, her beloved German Shepherd puppy, even makes a cameo.

Within Sweeney’s picks, as well as denim items like a cinched waist jacket, high-waisted flares, and A-line jeans, shoppers will also find lace-trimmed camis, pretty camisoles, every day tanks, and relaxed fit t-shirts to help achieve her off-duty style.

Meanwhile, Dickson’s favorites include pieces such as a square neck denim tank, crochet polo shirts, boatneck sweaters, and boyfriend jeans.

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American Eagle

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American Eagle

As part of the partnership, Sweeney will feature on 3D billboards nationwide, which will allow her to ‘interact’ with passersby, including on the exterior of the Sphere venue in Las Vegas. Further enhancing visibility, there’ll be a Snapchat lens for her to talk to fans though AI-enabled try-on technology.

Speaking to NYLON about the “passion project,” the Euphoria actor said: “I feel the most confident, bold, fun, and Syd when I’m in a pair of jeans and a t-shirt. I think it’s cool to be able to show the girls, ‘Hey, you don’t have to get all dressed up if you’re just confident and comfortable in whatever you are.’ If you’re happy, that’s all that matters.”

On the meaningful inclusion of the co-designed Sydney Jean, she added: “We talked about a piece I could help make, and I wanted to do something in honor of something super important to me. After filming Christy, I’ve been wanting to bring more awareness to domestic violence, so this piece is very meaningful. We went back and forth on different designs and the butterfly really symbolizes that, and I was so happy American Eagle was willing to support my vision and amplify how important this message is. I love when something makes an impact, so I am hoping people want to support that as well.”

Shop picks from the campaign below.

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]]> http://livelaughlovedo.com/beauty/sydney-sweeney-is-american-eagles-new-face-in-campaign-styled-by-molly-dickson/feed/ 0 Sydney Sweeney Not Looking to Date Despite Stroll With Orlando Bloom, Tom Brady http://livelaughlovedo.com/entertainment/sydney-sweeney-not-looking-to-date-despite-stroll-with-orlando-bloom-tom-brady/ http://livelaughlovedo.com/entertainment/sydney-sweeney-not-looking-to-date-despite-stroll-with-orlando-bloom-tom-brady/#respond Tue, 01 Jul 2025 19:51:10 +0000 http://livelaughlovedo.com/2025/07/02/sydney-sweeney-not-looking-to-date-despite-stroll-with-orlando-bloom-tom-brady/ [ad_1]

Sydney Sweeney
Single and Not Looking to Mingle!!!

Published

sydney sweeney getty

Sydney Sweeney may have been spotted rubbing shoulders with single A-listers like Orlando Bloom and Tom Brady during Jeff Bezos and Lauren Sanchez‘s wedding weekend … but TMZ has learned she’s not dating anyone.

Sources with direct knowledge tell TMZ … the actress is very much single despite the swirling speculation after she was seen spending time on a stroll through the streets of Venice, Italy with both Bloom and Brady.

sydney sweeney jonathan davino sub getty swipe 3

Our sources say she’s not interested in dating anyone after calling off her engagement to fiancé Jonathan Davino. We broke the story … the former couple separated in January.


We’re told the “Euphoria” star is focused on her career and enjoying life, with romance not being a priority right now.


Sydney Sweeney's Hot Shots

We broke the story … Brady “danced with everyone” — including Sydney and Brooks Nader — during the wedding reception Friday night, but we’re told no one hooked up.

Nothing to see here! All just fun!!

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]]> http://livelaughlovedo.com/entertainment/sydney-sweeney-not-looking-to-date-despite-stroll-with-orlando-bloom-tom-brady/feed/ 0 Sydney Sweeney Is Selling You Her Bath Water Infused in a Bar of Soap http://livelaughlovedo.com/beauty/sydney-sweeney-is-selling-you-her-bath-water-infused-in-a-bar-of-soap/ http://livelaughlovedo.com/beauty/sydney-sweeney-is-selling-you-her-bath-water-infused-in-a-bar-of-soap/#respond Sat, 07 Jun 2025 15:11:04 +0000 http://livelaughlovedo.com/2025/06/07/sydney-sweeney-is-selling-you-her-bath-water-infused-in-a-bar-of-soap/ [ad_1]

Listen, if we can watch Barry Keoghan sipping Jacob Elordi’s bathwater (and other un-mentiomable bodily fluids) we can totally buy Sydney Sweeney’s new Bathwater Bliss Soap. I don’t see the problem here. No but seriously, I am kind of sort of grossed out by that. Like, why? But dude, there’s a fetish for everything and I’m not going to yuck anyone’s yum. So, if washing yourself with a bar of soap infused with Sydney’s potential DNA (hey, her bathwater might have some flaky skin in there ya never know!) is your thing I’m not judging.

Apparently to create Bathwater Bliss Soap, Sydney took a dip in a bubble bath and Dr. Squatch packaged some the same suds from the ad they shot into a brand new product called Bathwater Bliss which is available for a limited time. It’s formulated with exfoliating sand, pink bark extract, Sydney’s bath water, and potentially her sweat, tears, pieces of skin, and other unmentionables (I dramatized the last part for effect).

I am curious how MUCH of her bathwater is in each bar. I assume it’s mere drop but question, is this hygienic? I mean, if I use it could I catch an STD or something? I’m kidding, I’m kidding. But it just seems a wild idea and trust me, over the years, we’ve all heard some really great Beauty Most Unusual stories haven’t we? We’re all old enough to remember when Lady Gaga told her perfume was going to smell like blood and semen and of course, we had Sarah Jessica Parker saying hers smelled like a sweaty man.

We’ve lived through all! Snail mucin, salmon semen, Marmite flavored Vaseline, it’s been a wild few years in beauty. I feel confident we can get through a bar of Sydney Sweeney’s bath water soap! But just saying, if I did have to choose, I would want a bar of soap infused with Max Kornthas bath water, that’s all of saying. Nothing more to see here. I mean, look at him, you’d totally buy a bar of soap with his bath water infused in it right?

Sydney Sweeney soap dropped yesterday but only 100 bars were made. Sorry, but she’s GONE gone. Maybe they’ll do another round or collaborate with someone else soon (Max, hint hint hint)! So, tell me, who’s bathwater do you want in your soap? LOL!

6 Comments

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]]> http://livelaughlovedo.com/beauty/sydney-sweeney-is-selling-you-her-bath-water-infused-in-a-bar-of-soap/feed/ 0 Sydney Sweeney Selling Soap Infused With Her Used Bathwater http://livelaughlovedo.com/entertainment/sydney-sweeney-selling-soap-infused-with-her-used-bathwater/ http://livelaughlovedo.com/entertainment/sydney-sweeney-selling-soap-infused-with-her-used-bathwater/#respond Thu, 29 May 2025 17:08:19 +0000 http://livelaughlovedo.com/2025/05/29/sydney-sweeney-selling-soap-infused-with-her-used-bathwater/ [ad_1]

Sydney Sweeney
I’m Selling My Used Bathwater!!!🛀🧼

Published

sydney sweeney dr squatch ad 2

Move over, Gwyneth Paltrow — Sydney Sweeney’s got a new way to bottle up her essence, turning bathwater into a beauty empire with a soap bar that’s practically her in every bit of lather.

Let that soak in — the “Euphoria” star has teamed up with Dr. Squatch Soap Co. for the Bathwater Bliss bar, complete with a certificate confirming it’s made from the very water she’s bathed in, as well as some outdoorsy notes in a nod to her Pacific Northwest roots.

Waiting for your permission to load TikTok Post.

It’s a limited edition, folks — there’s just 5,000 bars, because let’s be real, Sydney’s booked, busy, and there’s only so much bathwater a diva can squeeze out for this.

Syd Sweeney’s USED Bathwater …


The idea didn’t just bubble up out of nowhere — Sydney told GQ she noticed fans started begging her for her bathwater, and being the empowered sex symbol icon she is, she took the opportunity to cash in.


Sydney Sweeney's Hot Shots

Sydney first dipped her toes in as an ambassador for the company last October, lounging in a bubble bath for an ad where she cheekily said, “Hello, you dirty little boys, are you interested in my body … wash?”😏

Clearly, Sydney’s definitely all about keeping it clean … and a little bit naughty!

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]]> http://livelaughlovedo.com/entertainment/sydney-sweeney-selling-soap-infused-with-her-used-bathwater/feed/ 0