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Saturday, June 22, 2024

Fur Imaginative and prescient, an inspirational occasion on the planet’s style capitals – INFUR MAGAZINE


Fur Imaginative and prescient® is the place Saga Furs introduces new methods from the specialists in fur craftsmanship to the world of style. The annual occasions started in New York in 2000 and have since been held in London, Paris, Milan, Moscow, and plenty of cities in Asia. Throughout Covid-19 assortment was introduced in a extra digital kind and thru the person visits, however the custom was continued and appreciated by the style world.

Fur Imaginative and prescient occasion is the start line of creativity – the place the place designers discover inspiration for upcoming collections and find out about sustainability in fur. It’s also a chance to fulfill the distinctive staff of Saga Furs and discover the chances of a future cooperation, plus get assist with connecting with the worldwide community of furriers and producers.

SAGA mink houndstooth scarf

Saga Furs helps designers notice their concepts and assists them in creating particular person items and even a whole assortment. That’s why Saga Furs has earned its popularity as The Designers Alternative.

Yearly this distinctive occasion showcases new modern fur methods and designs, all created by the product growth staff on the Saga Furs Inventive Hub (beforehand referred to as Saga Design Centre). The ambition is to indicate style firms new methods of working with fur and provoking them to create new collections and produce fur to a brand new stage. And identical to that, style runways all the time function Saga Furs merchandise and craft methods developed in Saga Furs Inventive Hub – the brand new residence of world fur style.

To any extent further the Inventive Hub is situated within the capital space of Finland, in the identical constructing as Saga Furs’ headquarters and the public sale room, which brings collectively Saga Furs’ specialists in fur craftsmanship, grading, sustainability and much more. “Bringing the Centre to our Head Workplace in Finland nearer to our suppliers and our core enterprise operations was a pure subsequent step for us,” explains Saga Furs CEO Magnus Ljung.

Soren slicing Soren crochet weave

Woven mink and ribbon Vivid combine hanging

Mink and crochet Mink and star pleat

The corporate nonetheless retains a small unit in Denmark of two furriers and one designer. However, legacy furnishings and a wall of fur style retro photograph frames have been introduced from the Design Centre and put in within the new area on the Saga Head Workplace. The mixed impact is a distinctly Scandinavian really feel, characterised by clear strains, clear surfaces, pure wooden tones and a whole lot of pure gentle.

The Hub can be a spot for educating stakeholders on broader sustainability points. “Sustainability and transparency have gotten more and more vital to fur style customers,” says Marja Tiura, Govt Director of the Finnish Fur Breeders Affiliation. “They wish to know the place their merchandise got here from and the way they had been produced.”

Combined woven mink + ribbon Soren mink crochet

Combined neon fox Graphic inexperienced animal mink

Saga Furs leads the business with its strict farm certification program that holds its farmer suppliers accountable to the best requirements of animal welfare and environmental farm administration.

Credit: Saga Furs



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