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Monday, April 22, 2024

Lionel Messi Is Saving The Environment, One Cleat At A Time


Leo MessiPhoto Credit: Join The Planet

Soccer icon Lionel Messi is giving back this Earth Month through a new sustainable (and artistic) collaboration.

Leo MessiPhoto Credit: Join The Planet

The Inter Miami CF star has teamed up with Join the Planet and sustainable materials brand Karün to release a limited-edition sculpture of his left cleati, made from recycled materials. The sculpture, measuring in exact replication of Messi’s left foot, features a blue color scheme inspired by the Paraná River that runs through Rosario, Argentina – where Messi was born.

Leo MessiPhoto Credit: Join The Planet

With every purchase of the Messi Boot, consumers will also receive a digital certificate of authenticity. Powered by blockchain technology this certificate ensures transparency and traceability guaranteeing that each purchase is an authentic piece of eco-conscious art endorsed by Messi himself.

Leo MessiPhoto Credit: Join The Planet

 

The collaboration is Messi’s effort to lead the fight against climate change, representing a crucial step in combating global pollution. Messi aims to use his influence to promote environmental conservation, with the project focusing on recycling thousands of tons of plastic into the sculpture. Proceeds from sales will directly contribute to the Join the Planet Foundation, supporting its mission to protect and regenerate natural ecosystems worldwide, with the first initiative focusing on the Paraná River.

Leo MessiPhoto Credit: Join The Planet

Crafted with recycled materials from Patagonia, Indonesia, China, Thailand, India, Chile, and Ghana, the collectable sculpture of
Messi’s renowned soccer cleat incorporates recycled nylon plastic from discarded fishing nets, recycled polypropylene plastic sourced from discarded ropes and bottle caps, and recycled fiberglass for durability.

The post Lionel Messi Is Saving The Environment, One Cleat At A Time appeared first on Haute Living.



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