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Friday, July 12, 2024

Randolph USA | 2022 Vacation Marketing campaign: The 23k White Gold Gala

vacation marketing campaign


The Randolph Vacation Marketing campaign culminates in a grandiose Gala, an attractive second in time the place 4 particular person journeys all converge in a single place. As strangers turn into mates, the White Gold Assortment, iconic in its personal proper, enhances the great thing about the second – making a rarefied environment the place the enchantment of the vacations come alive. With the rationale for the gathering unknown, the main target turns to the magic of the second, and the oneness that may be discovered within the magnetic bonding of people on their very own journey of self-expression coming collectively and exemplifying the communal spirit of the vacations.

The Randolph Vacation Marketing campaign commences with 4 protagonists all outfitted with all of the adornments of aptitude that painting their spirit to the world. the pictures and video highlights the joyous and opulent nature of the vacation season. Every one, sumptuously accoutered, in tremendous clothes and a silhouette from the All-New White Gold assortment — a reimagining of our icons via the lens of vacation class.

Outfitted with their vacation talisman, the protagonists make their option to this frozen second in time. As strangers turn into mates, icons from the White Gold Assortment, in synchrony with one another embody elevated class. The present Iconic 23k White Gold Aviator is now joined by the 2 new Icons within the assortment, the All-New 23k White Gold Concorde, and All-New 23k White Gold P3. By every encounter and trade, wonders wait to be uncovered, every second a present throughout this union of the luxurious 23k White Gold body and extremely coveted SkyTec™ glass Cobalt blue lenses.


Be a part of The White Gold Gala

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