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Thursday, April 25, 2024

Royal-Approved Brand, ME+EM, Opens First U.S. Flagship Store


Royal-Approved Brand, ME+EM, Opens First U.S. Flagship StorePhoto Credit: Courtesy

Loved by the likes of Kate Middleton, Margot Robbie, and Cara Delevigne, London-based brand, ME+EM, has made its way to New York with the opening of its very first US-based store right on the iconic Madison Avenue. Timeless in its design, the 1,900 square foot space reflects the brand’s collections and signature elements of luxury fabrics and expert construction delivering their singular vision of intelligent style. Following its Madison Avenue debut, the brand will open two additional U.S. boutiques in New York’s coveted Soho neighborhood and out eat in the Hamptons just in time for the summer. 

Royal-Approved Brand, ME+EM, Opens First U.S. Flagship StorePhoto Credit: Courtesy

Established by Clare Hornby in 2009, ME+EM quickly became renowned for its iconic trousers, precise tailoring, and luxurious silk dresses – all staples crafted for contemporary women. With the debut of its U.S. online store in 2019, ME+EM has experienced significant expansion and is eager to continue this trajectory by launching three new store locations. These shops offer customers a tangible connection to the brand, presenting an opportunity to explore its stylish monthly selections firsthand. “Following our U.S. online debut, the response has been overwhelmingly positive, leading us to open not one but three new stores in New York this Spring. At ME+EM, our customers are always at the heart of what we do, which guided our choice of three key locations in the Upper East Side, SoHo, and the Hamptons. Establishing a physical presence in the U.S. has always been a major ambition, making this a significant achievement for us,” Clare Hornby, the founder, remarked.

Royal-Approved Brand, ME+EM, Opens First U.S. Flagship StorePhoto Credit: Courtesy

To mark its U.S. debut, ME+EM has partnered with the New York architectural firm Rigos Mills and British creatives, blending British craftsmanship with American design across its three new locations. Visitors are welcomed into a tranquil haven, starting with an entrance table made of English burr oak and brass from the Edward John Milton Studio. The stores are adorned with unique pieces by ceramist Tina Vaia, showcasing the brand’s commitment to mixing textures and combining luxury with accessibility. The decor includes a mustard fine corduroy-covered 1970s sofa and fitting room curtains made of Java cotton velvet, creating a cozy and inviting atmosphere throughout.

The post Royal-Approved Brand, ME+EM, Opens First U.S. Flagship Store appeared first on Haute Living.



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