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Sun shades and Cataracts: What to Know

Nov 17, 2023 Olympic Eyewear


Advertising and marketing is a difficult factor within the style business. It goes with out saying that some style developments are simply that. However on the subject of a product like sun shades, style is just one small consideration. A a lot larger consideration is eye safety. That results in the query of discussing sun shades and cataracts together with your clients. Is it applicable?

Whereas we do not doubt that some individuals purchase designer sun shades solely for style functions, wanting good shouldn’t be the first perform for a typical pair of shades. Producers make sun shades – and we put on them – to guard our eyes in opposition to UV rays. The factor about UV rays is that they’ll do a whole lot of injury. Quite a few research point out that a few of that injury would possibly finally result in cataracts.

Eye Well being Is a Truthful Advertising and marketing Angle

As for discussing designer sun shades and cataracts collectively, it’s each applicable and truthful. When it comes to the previous, the actual fact that sun shades are supposed to guard the eyes in opposition to one thing that would finally be very dangerous makes speaking about cataract safety greater than applicable. It’s nearly needed.

When it comes to being truthful, the entire level of selling sun shades is to let customers know you might have one thing they want. They’re going to purchase designer sun shades from somebody. If they do not purchase them from you, they are going to purchase them from a competitor.

It’s fully affordable and truthful to incorporate eye well being in your advertising efforts. Whether or not you wish to promote aviators to varsity college students, wraparounds to athletes, or the newest stylish sun shades to the style acutely aware, the underlying motivation remains to be eye safety.

The Harm Is Onerous to Quantify

Many research through the years have discovered a hyperlink between long-term UV publicity and cataracts. Probably the most cited of all is a 1988 examine that checked out simply over 800 males whose jobs had them engaged on Chesapeake Bay. The boys confirmed greater charges of cataracts primarily based on their possible publicity to UVB rays.

In equity, the quantity of injury UV rays trigger is difficult to quantify. We will cite a number of causes for this, together with not having a dependable baseline. However not having the ability to quantify the injury would not erase the hyperlink between UV publicity and cataracts. Subsequently, we really feel it’s totally applicable to debate problems with eye well being together with your clients.

You are Not an Optometrist, Until You Are

We’re guessing that a lot of the clients who buy bulk sun shades from Olympic Eyewear at wholesale costs are house owners of retail operations. They run boutiques, eyewear kiosks, and on-line sun shades retailers. We are saying this: don’t declare to have the experience of an optometrist or ophthalmologist.

You may talk about eye well being with clients and never cross the road into giving medical recommendation. Not solely that, however it is usually essential to take action. Medical recommendation is the area of the healthcare business. Your precedence is solely to coach customers concerning the UV safety your sun shades provide and the way that is good for eye well being.

One of many eye well being points you possibly can definitely carry up is the hyperlink between UV rays and cataracts. You may level out the research earlier than directing clients to prime quality sun shades that supply full UV filtering.

Is it okay to debate sun shades and cataracts? Positive, so long as you body the dialogue in the suitable method. Cataract danger is powerful motivation to put on sun shades at any time when an individual goes out of the home. And since you promote designer sun shades, you might have what individuals want to guard their eyes in opposition to the injury UV rays are identified to trigger.

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