“There’s something for everyone” is the kind of trite cliché people trot out when what they really mean is that you have a lot of choices. But with its revamped menu, HelloFresh is making a run at a literal execution of the adage. The biggest meal kit company in the world—as of 2024, it commanded close to 50% of the meal kit market worldwide—now has around 100 different recipes to choose from each week, including a whole set of microwavable heat-and-eat meals.

We decided to retest the service to see how the new jump in quantity changes (or doesn’t) the experience of cooking and eating with HelloFresh.

Read on for my full review.

What to expect in a HelloFresh box

Each HelloFresh delivery is packed with (somewhat cumbersome) ice packs that will keep the box’s contents cool for a few hours until you’re able to get them into your fridge. Inside the box, ingredients for each meal come packed in paper bags; they’re pre-measured but not actually prepared, so you’ll find whole garlic cloves and produce that you’ll need to mince, grate, chop, and dice. Recipe condiments and flourishes like chicken stock concentrate, creme fraiche, or balsamic glaze come in tiny packages that you can rip open and add to your sauce or on top of cooked vegetables.

Each meal has its ingredients, minus any proteins, sorted into its own paper bag, to prevent any mixups in a recipe. Proteins arrive isolated, hidden under a layer of ice packs—which is nice for their preservation and to prevent any accidental leaky meat juices from soiling your other ingredients. Clearly labeled instructions tell you to keep digging for your beef, chicken, or shrimp so you don’t miss them.

In terms of quality, everything I got was on par with the kind of quality I’d get shopping for myself at a chain supermarket: Produce arrived fresh and undamaged, proteins were mostly quality versions of less expensive options (think 51/60 shrimp, not jumbo prawns).

What I liked about HelloFresh

I’m a parent of small children who are periodically temperamental when it comes to food, so in order to get my kids to actually eat, I need softball recipes pitched right down the middle. And HelloFresh really nails that. Even dishes that contained bigger flavors—like a kimchi fried rice—offset and balanced them in ways that were friendly to more cautious palates.

The portions were also amongst the most generous of the half dozen or so meal kits I’ve tried. I ordered four portions (for my family of four) and had leftovers with every meal. That might be because my kids are still small, but it means that even if your family of four has teenagers going through a growth spurt, no one will leave the table hungry.

Finally, HelloFresh utilizes shortcuts in a smart way that doesn’t undermine a dish’s flavors. When executed badly, meal kits end up tasting like reheated TV dinners. That’s because, in order to maximize efficiency (both in the cooking and the packaging of the food), companies choose things like pre-cut garlic or pre-squeezed lemon juice. Ingredients like that pale in comparison to freshly minced or squeezed versions. HelloFresh finds shortcuts, but they’re with items that can be portioned out without sacrificing flavor, like stocks or base condiments like soy sauce.

What I didn’t like about HelloFresh

HelloFresh meals are not quick prep operations. Ordinarily, the fact that a meal takes 45 or 50 minutes to make wouldn’t merit much of a response from me; that’s a typical evening’s work. But the HelloFresh recipe cards proclaim prominently that prep times would be as brief as five minutes and they just weren’t.

I mention that because lots of people sign up for meal kits specifically as a way to save time not just in meal planning but in meal prep. But the reality with HelloFresh is that you’ll have to do 90% of the work of cooking a meal. The result tastes as fresh as a meal made from scratch, but it takes time.

Food ordering and delivery have become increasingly popular in recent years thanks to quick service apps like DoorDash. Whether you’re craving your favorite meal or in dire need of groceries, DoorDash has got you covered.

Well, at least for the most part.

According to one DoorDash customer, her Starbucks coffee order was declined by her driver, who argued that a $3.50 tip wasn’t enough to cover traveling two blocks to pick up and deliver her coffee. Screenshots of the heated exchange were posted to Reddit on July 15 by the woman’s husband, user u/Tikkity_Tok23.

A message from the Dasher, whose name is shown as “Goga,” read: “I’m not going to serve homeless people in this rain. Cancel the order. I won’t bring it to you. If you don’t have money, you should make coffee at home.”

The woman responded: “Homeless people? What the f***? I am reporting you to DoorDash.”

The driver replied, “Accordingly, you have to pay if you want your order to be delivered, or you will suffer from hunger,” to which the woman wrote: “How can someone homeless order from DoorDash? It was already paid — you can’t order if you don’t pay first. You should not have accepted the order if you didn’t want to deliver it.”

The driver then said, “There are too many bad orders coming in every day. I’m not going to bring that. $3 is ridiculous.”

“This is crazy. Taking bad orders out on a customer that actually tipped almost 40% for a two blocks away travel time is unacceptable,” wrote the woman’s husband on Reddit. “We are not the type to report or get people in trouble but this guy gets everything he deserves.”

This isn’t the first time ordering coffee on DoorDash has spurred a heated discussion on Reddit. It’s been a contentious topic amongst Dashers and consumers alike, with some users saying it’s OK to do so, while others believe it’s lazy consumer behavior. The debate has yet to be settled, which once again begs the question: Is it truly that absurd to order one coffee on DoorDash?

Ordering one coffee might seem absurd to some — but in the age of hyper-personalized convenience, it’s hardly the most extreme ask. DoorDash is designed to deliver food, regardless of size or value, and it’s not uncommon for customers to request everything from a single Hi-C orange to a handful of McDonald’s dipping sauces. A coffee? Practically reasonable by comparison.

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There’s also the issue of what an appropriate tip is for such small orders. In 2023, Business Insider interviewed 10 Dashers based in New York City, asking them what they believed was a reasonable amount for tipping. In one instance, Business Insider used DoorDash to order a breakfast sandwich and an iced coffee from Starbucks, tipping $2.50 — or 17 percent — on a total of $14.65 with tax and service fees. In a second order for an egg wrap and an iced matcha drink, a $2.50 tip — or a little over 14 percent — was given on a total that came to $17.43. The tip for the first order was described as “good” by the delivery driver because it was a “small order,” while the tip for the subsequent order was deemed not enough by the driver, who requested a five or six-dollar tip.

The general consensus amongst the drivers was that tipping should be based on the size of the order, with weather and distance being additional factors. A decent tip is between 15 to 20 percent of the total bill. In a 2019 blog post, Grubhub suggested customers tip 20 percent, which is the “standard cost,” and said to never tip less than five dollars.

However, that’s subjective because in the case of the recent Starbucks coffee drama, a $3.50 tip falls below the five-dollar benchmark but is still over 20 percent of the total bill. It’s a more than sufficient tip that the driver could have simply accepted or declined. Because that same level of autonomy that’s granted to customers is also granted to drivers. In the same way that customers can order what they please, drivers can also be selective about their deliveries based on the tip amount.

Newsweek reported that the Dasher has since been banned while the incident is being investigated.

In a separate incident, DoorDash fired a delivery driver for cursing at a woman who tipped him five dollars on a $20 order.

A growing tension between convenience culture and human labor is at the heart of this particular drama — and so many others like it. Delivery apps promise frictionless service, but the realities behind that promise are anything but seamless. Whether it’s a coffee, a combo meal or a bag of groceries, each order invites a quiet negotiation: What’s fair? What’s worth it? And who gets to decide?