As usual, Allure’s Best of Beauty 2025 gave us a stacked roster. We combed through the lineup and pulled the standouts worth your time (and shelf space).

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Best peel

PSA Skincare Follow The Light

This multi-acid and vitamin C peel gently buffs away dullness and brightens to turn over a new layer.

Why we love it:

• A powerful cocktail of acids clears away dead skin and refines the look of pores
• An antioxidant powerhouse blend soothes, repairs, and brightens
• Supports skin to look firmer and better retain moisture

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Best splurge hair care & accessories

Oribe Serene Scalp Densifying Shampoo and Oribe Serene Scalp Densifying Conditioner

This densifying duo supports fuller-looking hair without the heavy feel in just three months.

Why we love it:

• Developed in collaboration with a board-certified trichologist
• A bioactive blend of pea sprout extract, red clover extract, and a biomimetic peptide to stimulate the scalp, reduce shedding, and preserve hair integrity

Best splurge skincare

Chantecaille Blanc Peony Face Cream

This nourishing, dark spot correcting face cream reveals a more radiant, even-toned complexion.

Why we love it:

• Helps visibly enhance brightness and balance skin tone
• Replenishes moisture and smooths the look of skin
• Leaves skin revitalized and luminous

Best mattifying setting spray

Danessa Myricks Beauty Yummy Skin Liquid Blurring Balm Mattifying Setting Spray

Newly released and already a favorite. This weightless, blurring setting spray sets makeup and refines texture—without leaving skin dry or tight.

Why we love it:

• Skin looks blurred, smooth, and hydrated, without any dryness or tightness
• Adds a shine-free, natural-matte finish
• Leaves makeup transfer-proof and sealed in place all day

Best rotating curling iron

T3 CurlWrap Auto-Rotating 1 Inch Curling Iron and T3 CurlWrap Auto-Rotating 1.25 Inch Curling Iron

This automated curling iron wraps hair for you, creating perfect curls and waves with the press of a button.

Why we love it:

• Dual navigation puts you in control of curl direction
• Features two timer settings for consistent curls and waves with minimized heat exposure
• Guides your styling experience with gentle sounds and vibrations

Best makeup sponge

Beautyblender Original

The original ergonomically designed sponge applicator designed for flawless makeup.

Why we love it:

• Offers a streak-free, flawless finish
• Award-winning, the unique shape and material applies products without caking or streaking while delivering smooth, like-airbrushed results

Best tweezers

Tweezerman Slant Tweezers

The perfectly aligned, hand-filed tips are slanted to grab every hair, every time with the smoothest, true precision.

Why we love it:

• Designed for ultimate precision
• Offers a steady grip
• Stays sharp

Best liquid eye shadow

Danessa Myricks Beauty Twin Flames Multichrome Pigment

High-impact liquid pigment shifts between two complementary shades with buildable, crease-proof, all-day wear.

Why we love it:

• Multichrome payoff with minimal effort
• Dries down and stays put
• No creasing, smudging, or fallout

Best exfoliating toner

Moon Juice Acid Potion Resurfacing Exfoliator

Powered by a 25% AHA + BHA complex, this one formula deeply exfoliates, nourishes, and balances the skin.

Why we love it:

• Exfoliates, brightens, and renews the skin
• Helps protect, reduce inflammation, and support barrier function

Best clean makeup

Hourglass Phantom Volumizing Glossy Balm

The hydration of a balm, shine of a gloss, and volumizing effect of a lip plumper—all in one.

Why we love it:

• Adds glassy color with a plush, comfortable feel
• Sheer, buildable color in a range of shades
• Easy to reapply (no mirror needed)

Best bronzer

Charlotte Tilbury Airbrush Bronzer

This bronzer adds warmth and a blurred, airbrushed effect.

Why we love it:

• Blurs imperfections while adding warmth to the skin
• Balances skin and helps control sebum production
• Applies smooth with a long-lasting finish

Best brows

Anastasia Beverly Hills Tinted Brow Gel

This longwearing, brush-on gel tints, fills, and sets brows in a snap.

Why we love it:

• Lightweight, flexible formula
• Features light reflectors for natural dimension
• Can be worn alone or as a final layer

[LAST UPDATED AT 6:45 P.M. ET ON OCTOBER 8, 2025] In case you missed it, Amazon Prime Day is here—but not for long. The two-day event ends today, October 8, and the Prime Day beauty deals are almost gone. These steals are worth shouting about, especially since so many are 2025 Best of Beauty winners or have been thoroughly tested by our editors. From glow-boosting face oils to handy blow-dryer brushes, this lineup is packed with editor-approved picks across skin care, hair care, makeup, and wellness. Now’s your moment to hit “add to cart,” because we’ve seen tons of our picks sell out—and we don’t want you to miss your chance to save big.

In This Story

Want more Amazon Prime Day 2025 deals? Lucky for you, we’ve rounded up the buzziest Allure Best of Beauty Winners and K-beauty discounts you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now.

Amazon Prime Day Beauty Deals: Allure Best of Beauty Winners 2025

If you missed it (are you living under a rock?), we just dropped our 2025 Best of Beauty Awards—and plenty of winners are marked down for Prime Day. After months of editor testing, standouts like the L’Oreal Paris Infallible 3-Second Setting Spray, House of Lashes Iconic False Eyelashes, and Elemis Superfood Facial Oil all earned top spots. Shop them now before they’re gone (trust, they’re going fast!).

Revlon One-Step Volumizer Plus

Fans of the Revlon One-Step Volumizer Plus—who include our editors and thousands of people on TikTok—know it’s the well-priced, not-so-well-kept secret to bouncy blowouts at home. The Plus version’s smaller barrel and nylon bristles make it easier to glide through each section of hair, and some Best of Beauty testers said it’s so light, they can style their whole head with just one hand.

L’Oreal Paris Infallible 3-Second Setting Spray Mist

All you need is a few spritzes of L’Oreal Paris Infallible 3-Second Setting Spray Mist over your makeup, for 36 hours(!) of budge-free coverage that feels like nothing on the skin.

Elemis Superfood Facial Oil

Elemis’ Superfood Facial Oil is packed with almost too many skin-saving oils to count. Sweet almond, cucumber, rice bran, broccoli, and rose hip—they work together to give your skin the radiant glow of someone who gets their daily servings of veggies.

Weleda Skin Food Hydrating Facial Mist

Formulated with hyaluronic acid, glycerin, and the same botanical blend (calendula, chamomile, rosemary, pansy, and sunflower seed oil) as Weleda’s iconic Skin Food Original Ultra-Rich Cream, this milky mist refreshes thirsty skin during dry winter days and long afternoons spent in stale office air.

Shark FlexStyle Air Styling & Drying System

Five removable attachments mean the Shark FlexStyle Air Styling & Drying System is like having an entire hairstylist’s tool kit at home—that you don’t need a hairstylist’s skill set to use.

Flamingo Wax Strips

At-home waxing doesn’t have to be an act of bravery. Flamingo’s Wax Strips make the process simple, with super sticky, pre-waxed strips that lift hair from the root. The process feels more like a quick peel than a painful tug, leaving skin smooth in just minutes.

Wella Professionals Ultimate Smooth Miracle Oil Serum

Both our fine- and thick-haired testers were wowed by the glossy finish of Wella Professionals’ Ultimate Smooth Miracle Oil Serum. But the real miracle was how effortlessly the ultra-lightweight formula tamed frizz in just a few swipes.

Belif Aqua Bomb Eye Gel

You may already know (and love) Belif’s The True Cream Aqua Bomb, so think of this gel as its eye-centric little sister. Caffeine, niacinamide, vitamin C, and hyaluronic acid lock in hydration and offset dark circles for a well-rested look.

Ma:nyo Pure Cleansing Oil

A bona fide Allure K-beauty favorite, Ma:nyo’s Cleansing Oil is a lightweight (yet deep-cleaning) face wash that dissolves blackheads, whiteheads, makeup, and grime in minutes.

EltaMD UV Skin Recovery Face Sunscreen

A 2025 Best of Beauty Award winner, EltaMD’s UV Skin Recovery SPF 50 Sunscreen is like the Swiss Army knife of sunscreens—sensitive-skin-friendly, non-greasy, and redness-neutralizing, thanks to a green tint that works some color-theory magic.

Glamnetic Press-On Nails

To complement your Glamnetic falsies, grab a box of the brand’s press-on nails. They feel as thick as a traditional acrylic nail, so even if you’re rough on them, they’ll stay adhered. Each pack comes with 24 nails, a cuticle stick, a tube of glue, a nail file, and an alcohol prep pad.

When your strands feel desert-dry, Dae’s Desert Detox Clarifying Shampoo—yet another 2025 Best of Beauty Award winner—is the hydration they need (and deserve). A blend of powerful yet balanced surfactants works hard to break down product buildup, oil, and hard-water residue. At the same time, prickly pear and cactus extracts replenish hydration, while moringa leaf oil locks in moisture and prevents breakage.

More Amazon Prime Day Beauty Deals: Allure Best of Beauty Winners 2025

The Beautyblender Original Makeup Sponge is the iconic egg-shaped tool that’s inspired countless dupes (but has never been outdone). It’s latex-free and has a versatile shape that makes blending cream products easy, delivering smooth, natural-looking coverage every time.

Amazon Prime Day Beauty Deals: Skin-Care

Summer did a number on our skin (hello, sun and sweat), which makes fall the ideal time to refresh the top shelf of your medicine cabinet. A few of our favorites: Dr. Althea’s cult-favorite hydrating face mask, La Roche-Posay’s gentle cleanser for dry-skin season, and St. Tropez’s Self Tan Express Mousse, which develops into an island-worthy tan in just three hours.

Beauty of Joseon Revive Eye Serum

Beauty of Joseon’s Revive Eye Serum: Ginseng + Retinal has a lightweight, custardy-gel texture that absorbs almost immediately and makes undereyes look brighter and less puffy come morning. Formula-wise, stabilized retinal is super gentle and minimizes irritation, while ginseng brightens and boosts circulation, and glycerin supports the skin barrier.

Biodance Bio-Collagen Real Deep Mask

If your skin freaks out at the thought of actives, meet your new go-to: the Biodance Bio-Collagen Real Deep Mask. This soothing hydrogel mask is hypoallergenic, non-toxic, and free of 25 common irritants. It’s packed with ultra-low molecular collagen to firm and smooth fine lines, plus oligo-hyaluronic acid to deliver deep, fast-absorbing hydration for plump, calm skin.

La Roche-Posay Cicaplast Balm B5

Are we a broken record when it comes to touting La Roche-Posay as one of our favorite brands for sensitive skin? Maybe, but we don’t mind. Cicaplast Balm B5 is just that good. Not nearly as greasy as a true balm, but richer than your typical face cream, this drugstore darling instantly soothes dry, chapped skin with the help of emollient shea butter, moisturizing vitamin B5, and calming madecassoside (a derivative of our fave, Centella asiastica, or cica for short).

Belif Aqua Bomb

A staple in many Allure editors’ cabinets, this Korean moisturizer cools skin on contact and keeps inflammation at bay with tiger grass and oat kernel extract. You’ll also notice plumper, bouncier skin, thanks to glycerin and squalane.

Etude Soonjung pH 6.5 Whip Cleanser

Not sure where to start with Korean cleansers? Try the SoonJung pH 6.5 Whip Facial Cleanser. This gentle, cloud-like foam works for all skin types—especially sensitive skin—thanks to its low pH and soothing ingredients like cica-derived madecassoside and panthenol. It cleans without stripping, leaving skin soft and calm.

La Roche-Posay Toleriane Hydrating Gentle Face Cleanser

The La Roche-Posay praise train continues. It’s hard not to when the French pharmacy brand has earned multiple Seals of Acceptance from the National Eczema Association and Allure Best of Beauty Awards. On sale right now: the Foaming Facial Cleanser. It features a hard-working team of ceramides, niacinamide, glycerin, and prebiotic thermal water that gently lifts makeup and impurities without stripping the skin of its natural oils.

Illiyoon Ceramide Ato Concertrate Cream

Is your skin sending out an SOS? Reach for Illiyoon’s Ceramide Ato Concentrate Cream, which pairs plant-derived ceramides with fatty acids and cholesterol—the lipids in your skin barrier—in a formula with a low pH, matching the skin’s acidic nature. It’s so gentle, the brand says you can use it on babies.

Laneige Lip Sleeping Mask

Laneige’s Lip Sleeping Mask is an all-time favorite among Allure editors, thanks to its thick, nourishing formula that combines shea butter, murumuru butter, and coconut oil. “There’s a reason it’s a top-seller on Amazon. It moisturizes lips for hours on end—no reapplication needed. I apply the smallest amount of this stuff on my dry lips at night and am guaranteed to wake up with soft, hydrated lips in the morning,” says former shopping market editor Angela Trakoshis.

Koolsol by Knours Ultra-Light Invisible Mineral Sunscreen SPF 50

Koolsol by Knours Ultra-Light Invisible Mineral Sunscreen SPF 50 may be a mineral sunscreen, but it comes surprisingly close to mimicking the thin feel of a chemical formula. “It applies so elegantly and invisibly, like a lightweight moisturizer—hi, cica, snow mushroom, aloe, and niacinamide—and leaves my skin looking dewy, but not overly so,” says Han.

Innisfee Super Volcanic Clay Mask

If you love the satisfaction of vacuuming out your pores, you’ll be obsessed with the Innisfree Super Volcanic Pore Clay Mask. “What makes it great isn’t just the combo of bentonite and kaolin clays, but the addition of volcanic ash and lactic acid for dual exfoliation,” says Allure contributing commerce editor Deanna Pai. “I liked that I got a little scrubbing action as I was rinsing it off—and my skin looked way more even and radiant after just one use.”

Dr. Dennis Gross Alpha Beta Extra Strength Daily Peel Pads

Ideal for tossing in your carry-on or keeping on your nightstand, Dr. Dennis Gross Alpha Beta Extra Strength Daily Peel Pads make pro-level exfoliation as simple as swipe, wait, repeat.

Neostrata Skin Active Triple Firming Neck Cream

This rich cream clings to your skin (not your clothes) while bringing in bakuchiol, a plant-based alternative to irritating retinoids, and super tiny peptides for efficient firming action.

More Amazon Prime Day Beauty Deals: Skin-Care

A body wash–infused loofah, this scrubber whips up a creamy lather while treating your skin to a mix of yuzu for elasticity, vetiver to help tighten pores, and edelweiss to calm inflammation. It leaves skin soft, glowy, and hydrated—with a fresh scent of freesia and a hint of pear that lingers long after you rinse.

Amazon Prime Day Beauty Deals: Hair-Care

Tons of our hair staples are on sale today only, including a long-time editor favorite, the Wavytalk Thermal Brush. Also in our carts: The Multi-Styler from T3, which smooths hair into styles that look like you came straight from the salon. Throw in a good heat protectant, and consider your hair-care routine officially rescued.

CosRx Peptide-132 Ultra Perfect Hair Bonding Oil Serum

Repairing damage, taming frizz, and adding silky shine—this CosRx Peptide 132 Hair Care Set does it all. Infused with strengthening peptides, the shampoo, treatment, and oil serum work together to nourish strands from root to tip, delivering that coveted, glass-like shine.

Ouai Curl Crème

Our editors with 2B, 2C, and 3C/4A curl types love Ouai’s sweet-smelling, lightweight Curl Crème. A blend of chia and linseed oils add shape and protect hair from humidity, while babassu oil brings the shine. Unfortunately, there isn’t a fragrance-free version—so, if you’re sensitive to scents, keep that in mind.

K18 Molecular Repair Hair Oil

A Best of Beauty winner, K18’s Molecular Repair Hair Oil tackles frizz from the inside out. Its signature K18 peptide repairs damage from heat and chemical treatments, while avocado and sunflower oils smooth and condition for sleek, healthy-looking hair.

Wavytalk Thermal Brush

Wavytalk’s Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a solid blowout on any hair type. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through,” Allure’s commerce producer, Sarah Hoffmann, says. Psst: Wavytalk’s entire lineup is up to 45% off for Prime Day.

T3 Aire 360 Multi-Styler & Blowout System

The bristles on T3’s Aire Multi-Styler get a tight grip around even the thickest hair. Allure’s former associate manager of special projects, Talia Gutierrez, says this shortens the number of passes needed to smooth her “wavy, coarse strands.”

Dr. Groot Scalp Relief Tonic

Soothe an itchy, dry scalp with Dr. Groot’s easy-to-use tonic. The spray-on formula absorbs quickly with just a few seconds of massaging and won’t leave your styled hair looking greasy, so you can refresh your scalp anytime, anywhere.

Dyson Supersonic Hair Dryer

Winner of an Allure Readers’ Choice Award, the Dyson Supersonic is one of the best blow-dryers for all hair types—fine, curly, thick, you name it. Its fast-yet-gentle drying power comes from Dyson’s patented Air Multiplier technology and intelligent heat control, which helps prevent damage while keeping noise to a minimum.

Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream

I​​f soft, heat-free hair is your dream, Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream is about to be your go-to. The creamy yet lightweight formula smooths and hydrates, enhancing your natural waves while reducing frizz for strands that feel as good as they look.

Fable & Mane Holiroots Hair Oi

Not all hair oils are meant to be used after styling. Inspired by Ayurvedic hair oiling—a 5,000-year-old practice in India that involves massaging warm, herb-infused oils into the scalp and strands to nourish—Fable and Mane’s HoliRoots Hair Oil is designed to be worked into the scalp section by section before your shower. Leave it on for at least five minutes (or overnight) for stronger roots, less breakage, better circulation, and deeply hydrated, healthy-looking hair.

More Amazon Prime Day Beauty Deals: Hair-Care

Treat your hair post-bleach or -color by using a restorative shampoo and conditioner. Our editors love Pureology’s color-safe Hydrate line so much, we gave them a Best of Beauty Award in 2023 and 2024 for their pigment-boosting and softening effects.

Amazon Prime Day Beauty Deals: Makeup

We’re all about keeping it simple, and these Prime Day makeup deals make looking polished effortless. Think: a glow-boosting primer for a lit-from-within base, a precise brow pencil that shapes your arches without looking overdrawn, and a blush that instantly wakes up your complexion.

Too Faced Ribbon Wrapped Lash Mascara

Too Faced’s Ribbon Wrapped Lash is a lengthening, separating, and lifting tubing mascara that seriously shows up for your lashes. The 24-hour, no-clump formula holds strong through sweat, humidity, and even tears—volumizing all the while.

IT Cosmetics CC+ Cream

There’s more than one reason IT Cosmetics’ Your Skin But Better CC+ Cream won a Readers’ Choice Award three years in a row. Aside from a heaping serving of broad-spectrum SPF 50, this formula delivers nourishing additives that bridge the gap between skin tint and moisturizer.

Fwee Lip & Cheek Glowy Jelly Pot

This K-beauty blush delivers a springy dose of sheer color (just as stunning on lips as it is on cheeks), all housed in a crystalline case that sits pretty on your vanity. It comes in 19 shades, ranging from muted poppy to moody purplish cherry. And, because accessorizing matters, there’s even an option to bundle your blush with a petite, keychain-size version.

Clinique High Impact Hi-Fi Full Volume Mascara

If there’s mascara we trust to survive long days, surprise tears, and the kind of humidity that usually spells disaster for eye makeup, it’s Clinique’s High Impact Waterproof Mascara. Unlike most waterproof formulas that can leave lashes feeling stiff or flaky, this one keeps them soft and lifted while delivering major volume.

More Amazon Prime Day Beauty Deals: Makeup

In eight vibrant shades, Maybelline’s Lifter Gloss Plump doesn’t just add color—it brings the heat. Infused with chili pepper, it gives your lips a tingly boost of plumpness while smoothing away any fine lines.

Amazon Prime Day Beauty Deals: Wellness

From high-tech skin tools to oral care upgrades that make fresh breath feel less like a chore, these wellness deals are all about feeling good from the inside out. Standouts include the Oura Ring Gen3 Heritage and viral alarm clock, the Hatch Restore 3, which both rarely go on sale.

Laura Mercier Eau de Parfum

More Amazon Prime Day Beauty Deals: Wellness

If you want to go all-in on smelling like a vanilla cupcake, spritz Laura Mercier’s Vanille perfume and indulge in the sugar rush. This scent has so much more to offer than sweet, warm vanilla (although that’s definitely the star note): Daylily, sandalwood, and amber create a balanced scent that lingers all day. (We recommend you spray lightly!)

Amazon Prime Day Beauty Deals: Teeth Whitening

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How We Find the Best Prime Day Beauty Deals

Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty Award winners, and those that our editors and experts have tried and given a stamp of approval.

Why Trust Allure?

No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

If there’s one thing we know to be true, it’s that Beyoncé is always working on something new. Naturally, this sentiment also applies to her hair care company, Cécred. Since launching last February, the brand has steadily expanded from its initial lineup of seven products, releasing viral favorites like the Restoring Hair & Edge Drops along the way.

Now, Cécred is gearing up to drop its newest assortment, the Protection Collection, on August 25. Ahead, learn more about the products in the line and my first-hand experience with each one. 

The Products

Beyoncé has worn every protective style under the sun—from wigs to braids—and is obviously no stranger to hair coloring either, having been blonde for decades. Her experiences directly shaped this collection, allowing the brand to bring a fresh perspective to the protection category.

“We knew that consumers in protective styles and extensions often rely on home-mixed hair remedies, oftentimes without validated but also high-performance solutions,” director of education Dr. Kari Williams tells Byrdie. “These approaches might offer a temporary fix, but over time, they can weaken the scalp and hair health, causing damage, breakage, and shedding. We wanted to change that narrative with the new Protection Collection. Our goal was to create products that prioritize performance and efficacy, while staying true to trusted and safe ingredients, so consumers no longer have to choose between safety and results.”

The five-piece collection includes everything you need to approach the prep, maintenance, and takedown process of protective styles. There’s the Detoxifying Shampoo, Scalp Refreshing Spray, Oil Ritual, Detangling Spray, and Hair & Scalp Balm. 

Of course, each product is uniquely formulated; however, there’s a proprietary “PhytoFerment” (a blend of scalp-nourishing ingredients) found across the entire collection. “Merging wisdom and science is the backbone of our research and development strategy, so with this collection, we drew from Herbalism, but through a scientific lens by looking at the biochemical properties of plant remedies,” senior vice president of product development Robyn Watkins says. “We took that wisdom to the lab and created our latest innovation, PhytoFerment. We developed this balanced bioferment with the overall intention to help soothe, nourish, and balance the scalp while preventing dryness, style-related itchiness, and tension. It is derived from fermented purple willow bark, tea tree, rosemary, goldenrod, and so much more.”

As with the Foundation Collection, this new assortment features a signature fragrance as well. Dubbed “nocturne spice,” the scent has addictive notes of pink pepper, vanilla, cardamom spice, tonka bean, and oud.

My Review 

Ahead of the launch of the Protection Collection, I was able to enjoy a salon appointment with Dr. Williams. Having spent the summer in protective styles and doing a bit more heat styling than usual, my hair and scalp have been in need of some extra love and care. That said, Dr. Williams gave me the full Cécred experience—using each of the five products on my hair. 

She started with the Detangling Spray—which contains slippery elm, ceramides, honey, and aloe vera leaf juice—and it instantly added more slip and softness to my hair. Then, we moved on to the Detoxifying Shampoo, a blue-violet formula that enhances the vibrancy of your hair while also removing all traces of buildup. With menthol being a hero ingredient, this shampoo creates a deep cooling sensation on the scalp (which feels really nice). After two rounds of shampooing, my hair felt squeaky clean, but not in a stripped way—instead, my curls felt like they were in their purest, most balanced state.

After cleansing, Dr. Williams applied the Oil Ritual. Hot oil treatments are a Black haircare staple, so I was excited to see Cécred’s take—and it didn’t disappoint. Let’s get into the ingredients first: the Oil Ritual is infused with 21 oils (like manuka), honey, peppermint, and menthol for that cooling effect. You can use it at room temperature or heat it to enhance its benefits—we opted for the latter to combat the dryness I was experiencing, and I sat under a hooded dryer for 15 minutes. Once the oil was thoroughly rinsed out, my hair was noticeably softer, shinier, and smoother.

Before it was time to move on to styling, Dr. Williams misted my scalp with the Scalp Refreshing Spray for extra measure. I was especially intrigued by this particular product for a few reasons—first and foremost, the packaging. Unlike typical spray bottles, this one features a custom nozzle that makes it easy to apply the product to your scalp, whether you’re wearing a weave or braids. The Scalp Refreshing Spray is packed with honey, ceramide, peppermint, and menthol, so it also offers a rejuvenating and soothing sensorial experience. In between wash days, I definitely see myself reaching for this often to dissolve buildup and revive my scalp quickly.

To finish, Dr. Williams used the Moisture-Sealing Lotion from the brand’s Foundation Collection to define and moisturize my curls. She finished with the new Hair & Scalp Balm, one of the most versatile products in this new collection. Inspired by back-in-the-day hair greases, the brand claims 10 different usage cases—from moisturizing your dry scalp to smoothing frizz to blending leave-out. We used this to tame flyaways around my hairline and further boost shine. I’m impressed by how lightweight and non-greasy this formula is, considering it’s a balm-to-oil salve. 

Post-salon visit, I’ve received numerous compliments on how healthy my hair looks, and I wholeheartedly agree. As I prepare for my next protective style, I feel confident that my hair is in its best possible shape, and I’m excited to continue to incorporate these five products into my maintenance routine. All in all, Cécred, you’ve outdone yourself once again.

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Did you know that most avocados sold in the U.S. are grown in the southern part of California? That certainly explains the Golden State’s obsession with avocado-topped anything and everything. Avocados are chock full of antioxidants, good fats, and fiber that prevent cancer, maintain heart health, even lower the risk of depression—so eat up!

While these fatty fruits are a delicious source of nutrients when consumed, avocado-derived ingredients can be found in numerous topical formulas to nourish the body from head to toe. Avocado oil, extract, and butter are dry skin and hair saviors, known for deeply hydrating, softening, and strengthening with every use. Check out this avocado infused lineup of restorative products to keep in your beauty kit all year long.

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R+Co BLEU Super Style Crème, $12

Avocado oil penetrates hair to deliver added moisture, smoothness, and shine. The Super Style Crème does exactly that with an avocado-rich formula and added vitamin E for silky, strong styles. Plus, the creme blankets hair in lightweight hydration that helps seal split ends and prevent frizz.

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Indie Lee Botanical Boosting Oil, $48

Give your skin barrier a restorative boost with a cornucopia of antioxidant-rich botanicals, including (you guessed it) avocado! Specifically, the formula is made up of avocado extracts, which promote a healthy skin barrier while combating environmental stressors. Along with jojoba seed oil, rosehip seed oil, and squalane, this oil locks in moisture for glowing results without the greasiness.

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Nudestix Hydra-Peptide Lip Butter, $18

Read our lips: avocado butter works wonders for some of the most delicate skin on your face. This formula from Nudestix harnesses avocado butter for soft, supple, and hydrated lips with added fullness.

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Cirque Colors Nail & Cuticle Oil, $12.50

Nails and cuticles often get overlooked until it’s time for your next salon visit. However, it’s super easy to care for these tiny areas with an easy-to-apply nail and cuticle oil. Twist the end of the pen to dispense the avocado oil-infused formula, and use the brush applicator to target skin and nails, then massage into fingertips. The quick-absorbing treatment keeps these areas healthy and primed for your next nail look.

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Good Molecules Lightweight Daily Moisturizer, $12

Just like the rest of your body, your skin needs a daily dose of healthy fats. This lightweight daily moisturizer delivers with an avocado oil infused formula that leaves skin nourished and prepped for makeup. Let the avocado oil in this featherlight cream work its magic as it locks in moisture and soothes dry skin, while shea butter plumps and smooths skin texture.

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MIXIK Botanical Serum, $24

What if we told you your skin could soak up the benefits of avocado in just a few spritzes? This spray-on serum (yes, touchless skincare!) delivers nature’s best, straight to your pores. Moisturizing avocado oil, restorative rosewater extract, and brightening galactomyces ferment filtrate come together to hydrate, tone, and revive your skin.

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Hourglass Equilibrium Transformative Cleansing Balm, $65

Avocado is great for nourishing your skin, but what if you used it to wash the day off? This innovative cleansing balm transforms into a silky oil that melts away makeup, sunscreen, and dirt without stripping your skin. Infused with avocado oil, sunflower oil, and Amnio Youth Lipids it leaves your skin soft, balanced, and radiant.

Amazon Prime Day runs from July 8 to 11, and it’s a feeding frenzy for beauty steals, so I’m here to help you spend your money semi-responsibly. I’ve combed through countless hot tools, dental devices, and skin care gadgets to find the best Prime Day beauty deals. We’ve tested everything here and would vouch for these products even without a markdown. (This is WIRED, after all.) I’ll be updating this list daily as more deals go live, so keep checking back.

If you’re shopping for other gadgets and gizmos, check out our Best Prime Day Deals roundup or our Prime Day liveblog.

WIRED Featured Deals

Best Beauty Deals

A Hair Dryer for Sensitive Scalps

If you have a sensitive scalp like me, the Shark SpeedStyle Pro Flex is worth the investment. Shark’s Scalp Shield feature monitors heat 1,000 times a second to ensure it never exceeds 230 degrees Fahrenheit. It comes with four versatile attachments à la Dyson, and it’s surprisingly light (1.57 pounds). Plus, it folds up for easy travel or storage. I’ve tested the Dyson Airwrap, and this gets you there for way less cash.

A Budget Blow-Dry Brush

We’ve tested a lot of blow-dry brushes, but the Revlon One-Step Volumizer Plus (8/10, WIRED Recommends) wins on value. It dries and styles at once, with a slimmer, 2-inch oval barrel that’s detachable and easier to handle than the original. The ceramic titanium tourmaline coating cuts down on heat damage, and four settings (plus a cool shot) give you all the control you need. At $46 (down from $70), it’s a steal.

A Water Flosser

I’m a devout flosser, and while this Waterpik isn’t a replacement for string floss, it’s a killer addition to my dental care routine. The rotating nozzle and three pressure settings blast gunk from places threads can’t reach. One fill gives you 45 seconds of powerful spray, which is all I need. It’s compact, waterproof, and cordless. It charges fast in just four hours and comes with a travel bag and tip case. Ideal for tight counters and travel. My gums have never been happier.

A Sonic Toothbrush

I’ve tested a lot of sonic electric toothbrushes, but I keep circling back to the Philips Sonicare 4100. It’s gentler on gums than oscillating brushes, dead simple to use, and packed with features that matter. You get a pressure sensor, a two-minute timer, two intensity modes, and a two-week battery life. It even reminds you when it’s time to change the brush head. At $40 for Prime Day (down from $50), it’s the one I’d grab.

A Beard Trimmer

This is one of the most versatile beard trimmers thanks to the dozen or so attachments in the box. They’re easy to swap, but you can also use the trimmer without the guard for the closest shave, and it doesn’t nick or pull. You can use it plugged or unplugged (we rarely had to plug it in), and it’s completely waterproof.

An Affordable Soothing Balm

I love this lip mask. It’s featured in our guides of the Best TikTok Gifts and Best Lip Balms. A little goes a very long way—I’ve had my current jar for three years—and the formula is thick, but melts down quickly. This luscious treatment is flavored and scented, but not tinted. It’s soothing on dry lips (and even cuticles in a pinch) thanks to ingredients like coconut oil and shea butter. It also doesn’t get much cheaper than this. —Louryn Strampe

Snail Mucin For You Skin

If you’re interested in the benefits of snail mucin, the Cosrx Advanced Snail 96 Mucin Power Essence is a must-try. Packed with an impressive 96 percent snail secretion filtrate, this serum delivers hydration and works wonders in repairing your skin, all while being free from added fragrances. Regularly priced at $17, it’s now available for nearly half off during Prime Day, an opportunity to stock up on this cult-favorite slime.

A Cheaper Dyson Airwrap

The T3 Aire 360 (9/10, WIRED Recommends) matches the Dyson Airwrap in power and aesthetics but at a price that feels way more justified. It comes with fewer ceramic attachments than its competitors, but with two curling barrels, a concentrator, and an oval brush, it’s more than enough for a salon-worthy blowout. The rose-pink finish is adorable, and it stashes easily in a drawer. WIRED reviewer Nena Farrell’s one complaint about the tool was the cost, but with this deal? No notes.

The Best Curling Iron For Long Hair

We’ve dubbed the Bio Ionic Long Barrel Styler the best curling iron for (wait for it) long hair. The 8-inch ceramic barrel wraps large sections quickly and tames frizz while you style. It heats up to 430 degrees Fahrenheit, and the sculpted cool-touch grip makes styling feel ergonomic. Plus, it’s dual voltage, so you can pack it for international travels.

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June 27th is National Pineapple Day! It’s an entire day dedicated to the summery fruit that may or may not be great on pizza (I vote yes!). Also known as Ananas comosus, pineapples are loaded with immune-strengthening vitamin C and antioxidant-rich manganese. So, go ahead and celebrate this fruit-focused holiday with a pineapple mojito or two—it’s for your health.

Packed with essential vitamins, minerals, and the natural enzyme bromelain, pineapple offers powerful benefits for the body. Whether consumed to support digestion and reduce bloating or applied topically for their anti-inflammatory and exfoliating properties, the tropical powerhouse helps to cleanse and refresh. Here are the pineapple-infused products you’ll want to keep on hand all season long.

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Good Molecules Pineapple Exfoliating Powder Wash, $16

Infused with pineapple fruit extract, Good Molecules Pineapple Exfoliating Powder Wash gently sloughs off dead skin cells with a water-activated formula. Simply mix a teaspoon of powder with a few drops of water to create a paste that eliminates build up and resurfaces for smoother skin without any irritation.

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Peter Thomas Roth FIRMx Peeling Gel, $48

Give yourself a mini facial at home with this pineapple-infused peeling gel. Massage Peter Thomas Roth’s FIRMx into skin to sweep away dead skin cells, lift, and sculpt in just five minutes. Complete with a combination of hyaluronic acid and pineapple extract, FIRMx peels to uncover a glowing complexion without causing undue dryness.

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HoliFrog Sunapee Sacred-C Brightening Powder Wash, $44

This savior for dull skin harnesses the pineapple-derived enzyme bromelain to buff away dirt and debris while refining your complexion. HoliFrog Sunapee Sacred-C Brightening Powder Wash polishes and evens out skin tone for bouncy, radiant results.

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Oribe Gold Lust Repair and Restore Shampoo and Conditioner, $53, $56

Backed by the restorative power of bromelain, Oribe’s Gold Lust Repair and Restore Shampoo and Conditioner cleanses the scalp to create a proper foundation for healthy hair. Bromelain gently clears product build up, flakes, and oils for a more purified scalp while the argan oil in the formula provides shine for more youthful-looking locks.

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I Dew Care Peel Lit, $24

Swipe away dry skin and dirt in a blink of an eye with I Dew Care’s Peel Lit treatment pads. Aside from the fun winky faces printed on each pad, this vitamin C treatment is infused with pineapple extract to exfoliate, brighten, and smooth. Simply swipe and massage into skin after cleansing for maximum dewiness.

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Golde Pineapple Debloat, $15

Sip your way to a lighter, refreshed feeling with this gut-friendly superfood blend. Made with real pineapple juice, ginger, and probiotics, it helps support digestion and reduce bloating—no added sugars, just refreshing, natural flavor. Simply mix a packet with cold water for an easy daily boost.

The best brushes for thick hair are non-negotiable when it comes to taking care of high-pile strands, whether your hair type is curly, wavy, or pin-straight. More hair means more knots and a steeper hill to climb when it’s time to untangle. Thankfully, brushes made with thick hair in mind make the whole ordeal a lot less painful (literally). And it’s not a one-size-fits-all situation, either—you’ve got options. Prefer boar bristles? No problem. Craving a mini scalp massage with every stroke? Absolutely. Need a brush that plays nice in the shower? You bet. Keep scrolling to meet our editors’ favorite brushes for thick hair, plus expert tips and recs worth writing down.

Our Top Brushes for Thick Hair

Best Overall: Tek Multipurpose Large Oval Brush with Short Pins

Why we love it: Tek’s Multipurpose Large Oval Brush is gentle yet effective, providing a subtle, non-irritating scalp massage you’ll genuinely enjoy. Its short, hornbeam wood pins won’t trigger frizz or static (similar to metal options) and even help absorb excess sebum and natural oils from your strands. Due to the shorter length of the pins, it’s ideal for use on dry hair. Comfortable to grip and perfect for long, thick hair, it’s a timeless addition to your haircare lineup.

Best on Scalps: Mane Ready or Knot Detangling Paddle Hair Brush

Why we love it: The spacious surface area of Mane’s Ready or Knot Brush is immediately impressive. The paddle brush’s birch wood design features metal bristles that deliver a blissful scalp massage every time you detangle. Especially talented at breaking up stubborn knots in towel-dried hair, this brush expertly smooths strands with minimal static. It’s exactly the brush we wish we had growing up—but better late than never.

Best Splurge: La Bonne Brosse N.03 The Gentle Scalp Care Hair Brush

Why we love it: Part of the whole “quiet luxury” thing is investing in beautifully elevated versions of everyday items. La Bonne Brosse’s No.3 The Gentle Scalp Care Hair Brush fits that perfectly. Its boar bristles and nylon pins are infused with keratin for an extra reparative boost with every stroke, gently smoothing without irritation. (For more serious detangling, opt for the Universal version, which also happens to be a Best of Beauty winner.) Round-tipped bristles make it ideal for sensitive scalps—no overstimulation here—and it comes in 10 stunning shades, ensuring you’ll find the perfect match for your vanity aesthetic.

Best Detangling: FHI Heat Unbrush Detangling Hair Brush

Why we love it: You might recognize the Unbrush from its viral TikTok fame, but with social media trends, it can be tricky to separate hype from reality. Luckily, this brush lives up to the buzz. Its one hundred and five hardworking bristles glide effortlessly through even the toughest tangles, while the lightweight body ensures easy handling as you move from section to section. Despite being plastic, the bristles boast an anti-static coating, an excellent feature for wet hair and dry hair alike. Pro tip: start detangling from your ends and gradually work your way up to the roots for best results.

Best for Styling: Wet Brush Easy Blowout Detangling Hair Brush

Why we love it: Absolutely slaying the bang-to-buck ratio every time, the Wet Brush is a drugstore staple in every sense. While each iteration of this classic delivers, the Easy Blowout Detangling Hair Brush truly shines on days when you use hot tools. Start by detangling damp strands before your blowout, then keep it handy as you fire up your hair dryer. Its heat-resistant bristles and ceramic-plated base retain heat, enhancing smoothness and straightening without risking damage to your strands while blow-drying.

More brushes for thick hair we love

Best Boar-Bristle Brush: Mason Pearson Popular Bristle & Nylon Hairbrush

Why we love it: A classic boar bristle hair brush that’s just as luxe as it is effective, try Mason Pearson’s Popular Bristle Nylon Brush. Los Angeles-based hair stylist Devin Toth appreciates the mixed-bristles, which use “nylon and boar bristles, which, together, create maximum tension and control, creating a lot of smoothness and shine.” Celebrity hairstylist Mia Santiago agrees. “I always make sure my Mason Pearson [brush] is in my kit and salon. The bristles are strong enough to detangle the hair, soft enough not to break it, and amazing at evenly distributing the natural oil from your scalp through your hair all at the same time. This makes your hair shinier, healthier, and gorgeous,” she says. Convinced? We are.

Best Round Brush: Philip B. Large Round Hairbrush

Why we love it: For a round brush that can tackle thick strands like a pro, grab Philip B.’s Large Round Hairbrush. “The high bristle density smooths and shapes coarse textures effortlessly, making it easy to create sleek styles or add volume and bounce,” says Santiago. She explains that the large barrel is ideal “for smoothing out thick hair and adding volume right at the root.” Pair this brush with your blow-dryer to refresh a second-day blowout.

Best for Coily Hair: Felicia Leatherwood Detangler Brush

Why we love it: Thick, coily hair meets its match in Felicia Leatherwood’s Detangler Brush. This brush’s flexible bristles are stout and widely spaced to minimize tugging and breaking tight spirals of hair. “This brush moves with the hair instead of fighting it. It’s gentle, effective, and curl-defining, all in one,” says hairstylist Michelle O’Connor. The broad, flat handle makes it easy to grip and guide, which is helpful when brushing wet hair—something that O’Connor recommends. She likes to use it on soaking wet strands, saturated with conditioner, to help with detangling and curl definition.

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Frequently Asked Questions

How do you define thick hair?

According to Toth, thick hair can be defined as a matter of overall density or of individual strand coarseness. “You could describe the diameter of each individual strand of hair as either fine or coarse, but thick hair comes down to the collective density of your entire head of hair (hair follicles per square inch),” says Toth. As for the signs you have thick hair? Toth points out a few. “You probably have thick hair if it feels heavy, like it’s pulling down your head and neck, especially when in a bun,” he says. “Another example is when you have a clean hair part, you can barely see your scalp.”

What’s the best hairbrush for thick hair?

The brush you use for thick hair largely depends on preference, because “thick hair” isn’t a one-size-fits-all definition, so your hairbrush shouldn’t be either. If you like brushing your hair when it’s wet, look for metal bristles that won’t rust or flexible plastic bristles. If you prefer taking a brush to your strands when they’re totally dry, opt for a non-static wood bristle. Want a style refresh? “If hair is in a bouncy blowout, I would use a boar bristle brush to softly brush the hair to remove tangles and distribute oils from roots to ends,” says Santiago.

You can also look for brushes that feature bristles of different lengths, which can help with detangling, according to Mandee Tauber, a hairstylist and educator for Oribe.

How do you brush super thick hair?

Since thick hair is more prone to tangling, it’s important to brush in a way that limits painful tugging and snagging. The solution lies in where you begin brushing. Toth recommends the following method for people with wavy hair or thick, straight hair: “Brush the ends first, and then once they are detangled, brush from the mid shaft downward through the ends. Once that’s all detangled, brush from the roots of the hair all the way down and through the ends.”

However, the requirements for brushing thick curly hair can be a little different. Maryland-based hairstylist Ardajah Jones explains, “Sometimes, depending on the hair’s health and curl pattern, you might need to start brushing above the tangle and work your way down first, rather than always starting at the ends. The main goal is to use a combination of technique and the right amount of tension to minimize wear and tear on the hair.”

You can expect a bit of trial and error as you figure out what brushing method feels good for you, your strands, and your scalp. Just be gentle and patient.

Meet the experts

How we test and review products

We always enlist a range of testers for any review, but hair-care products and tools are another story. While some can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and concerns, many are created with specific consumers and their needs in mind. When reviewing tools, we also take into account testers’ experience levels. For instance, an innovative new blow-dryer may feature industry-leading technology, but if the only people who find it intuitive to use are professional hairstylists, we have to consider this when determining whether it is worthy of a recommendation.

For our list of the best hairbrushes for thick hair, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors — along with special consideration from board-certified dermatologists and seasoned estheticians. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors — in addition to the wide range of outside testers and industry experts we regularly call upon — is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.