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Sunday, April 21, 2024

The 10 Most Searched for Beauty Brands 2024

At L’OFFICIEL, we love exploring the latest beauty innovations. This year, there are so many products that have been capturing the internet’s attention, it can be hard to keep track. If you’ve been wondering what brands are going viral, our beauty editors are here to keep you up-to-date. From TikTok trends to timeless classics, we’ve compiled the most searched for beauty brands in 2024. 

Rare Beauty

While Selena Gomez‘s brand Rare Beauty has been around since 2019, its popularity continues to grow. This year, fans are buzzing about the brand’s glowy Soft Pinch Liquid Blush line and the upcoming release of new powder blushes, scheduled to drop on March 28th. 

Glow Recipe

Glow Recipe’s lineup of hydrating yet lightweight products has captured the internet’s attention. On TikTok, the hashtag #glowrecipe has racked up over three billion views, making it one of the most searched for beauty brands in 2024. 


While the Dior Addict Lip Glow balm continues to be a best-seller year after year, their Glow Lip Oil has been making headlines all over the internet these days. Made with moisturizing cherry oil, it promises to end the search for a non-sticky lip gloss.  

Summer Fridays

This vegan skincare brand has been gaining attention for its award-winning formulations of cruelty-free essentials. The hydrating lip butter balm is a TikTok favorite. 


The internet has been loving Maybelline’s new Super Stay Vinyl Ink liquid lipstick. The product line promises to be transfer-proof while feeling soft, like a moisturizing gloss. 


Nars’ selection of professional-quality cosmetics continues to be popular year after year. Recently, their Afterglow Sensual Shine Lipstick and Afterglow Liquid Blush have been widely searched for. 

Drunk Elephant

If you’ve been on TikTok these days, you might have heard about Drunk Elephant’s growing popularity with teenagers and even tweens. People of all ages have been enjoying the brand’s creams and serums in particular. 


In 2024, lightweight foundations infused with serums have been a popular trend. MAC’s Studio Radiance Serum-Powered Foundation has been gaining attention for its pearlescent yet non-greasy finish.  


Hourglass Cosmetics has been generating a lot of buzz around its Vanish Airbrush Concealer line. Reviewers say it gives them a natural glowy look that banishes even the worst dark circles. 

Tower 28

Tower 28 has gone viral on TikTok for its dermatologist-approved skin-perfecting products. Their SOS Rescue Spray and MakeWaves have been best sellers. 

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