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Sunday, April 21, 2024

The Company Discusses The Dealmaker with Mauricio Umansky

Craig Knizek, The Company’s Managing Accomplice of Sherman Oaks, Studio Metropolis and Calabasas workplaces, interviewed the corporate’s Founder and CEO, Mauricio Umansky, about his e book The Dealmaker as a part of an progressive firm e book membership. The intimate interview delved into crucial actual property points and practices, yielding useful insights for the attending firm brokers.

Mauricio started the night discussing the inventive e book writing course of and the way a lot he loved amassing his illustrious profession’s key ideas and tales. His motive was much like what compelled him to start out The Company twelve years in the past—to alter the actual property business, be totally different, and create a collaborative tradition.

One of many questions centered on which private attributes Mauricio felt had been essential. As Craig famous, the e book and Mauricio’s message aren’t meant to offer a highway map on methods to “be like Mauricio, however moderately develop the instruments to be the very best that individual/agent may be.”

A lot of the e book touches upon Mauricio’s distinctive model of optimism—bringing confidence and a constructive perspective to relationships and challenges. Mauricio talked about whether or not that may be a ‘change” in your mind. He stated it was a mantra that should be repeated, citing his expertise on Dancing with the Stars to inform himself, “You’re a dancer” frequently.


The wide-ranging dialog touched on all of the cornerstones of Mauricio’s e book, together with how very important psychology, philosophy, and faith are to the gross sales course of. Mauricio famous how he didn’t end a proper schooling however as a substitute relied upon the household classes of his upbringing and the way that formed his persona and understanding of human conduct.

Craig additionally famous that probably the most essential sentence within the e book didn’t happen till web page 116: “Work smarter, not tougher.”

Mauricio shared an ideal story about “two cents” impacting profitability. The agent viewers associated to the wrestle of negotiating each day for fee. He shared particular methods to assist brokers hold these two cents.

A difficulty that Derick Valance, Gross sales Supervisor in The Valley, thought resonated with the group was Mauricio’s message about promoting luxurious. When coping with prosperous sellers or movie star consumers, brokers are challenged to keep up their bearings and never put these shoppers on a pedestal however understand that they’re simply folks. In his e book, Mauricio wrote that it’s clever to “deal with everybody like a VIP.”

A favourite private mantra for Mauricio is, “Costume me slowly; I’m in a rush.” Craig requested Mauricio to elucidate additional how that well-known Napoleon Bonaparte quote applies to himself and his method to enterprise and life. He shared his response:

Since Craig has labored with Mauricio and the Company since its founding in 2011, he is aware of most of the tales and particulars of how the corporate has been constructed efficiently. The 2 have participated in lots of offers collectively, with Craig mentioning one deal through which he actually realized one in all Mauricio’s rules within the e book, “Don’t be a hero within the deal.” 

View the total interview right here.

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