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Zeal Optics and Haa Aaní Alliance Unveil…

Haa Aaní Alliance gear gross sales defend free-flowing rivers and salmon spawning grounds


Boulder, Colo. – October 10, 2023 – Zeal Optics, in partnership with Weston, Smartwool, Pret, and MountainFLOW Eco-Wax, have joined forces with Tlingit artist Crystal Worl of Trickster Firm to type the Haa Aaní Alliance and launch a set of goggles, skis, snowboards, socks and equipment that includes Worl’s paintings, with proceeds benefiting three non-profit organizations: Yukon Salmon, Wild Salmon Middle and the North Atlantic Salmon Fund. Zeal will donate $5 from each pair of Haa Aaní goggles bought. 

“I’m thrilled to create artwork on outside gear that may carry consideration to Indigenous values and information round Xâat Kusteeyí, the Salmon Approach of Life,” mentioned Crystal Worl, whose artwork is featured throughout the gathering. “I grew up fishing and studying the best way to look after and respect salmon. I additionally grew up snowboarding and spending time outside in Alaska. It’s been an unbelievable journey to dwell and love this land as my ancestors and household have for generations. There’s a lot to be taught from the salmon, and time is operating brief. I’ve large hopes and desires for what my artwork and storytelling can do to make change.”


The central intention of this challenge is to guard the uninterrupted circulate of rivers and important salmon spawning grounds which might be important for the preservation of each human communities and the ecosystem, in alignment with the ideas of Haa Aani and the Salmon Approach of Life, Xáat Kusteeyí. For the Tlingit of Southeast Alaska, tradition revolves across the land and its assets. The Tlingit consider that after they maintain the land and its inhabitants, the land, in flip, takes care of them. The Tlingit phrase “Haa Aaní” usually summarizes this idea, which implies “Our Land.” Animals are considered as members of the identical social universe as these beside them. Artwork, dance, tales, and crests replicate these relationships with nature. Xáat Kusteeyí, as an extension of Haa Aaní, focuses on using salmon respectfully and sustainably. By defending the salmon and its habitat, the salmon present individuals with sustenance in return.
The Haa Aani Assortment designs can be found now for Zeal’s Cloudfall and Lookout goggles. Go to zealoptics.com/haa-aani for extra data.



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