Photo Credit: Benjo Arwas for Haute Living
Spring marks the official travel season for luxury fashion houses. Each with its unique identity and vision, the fashion brands are making waves with their upcoming destination shows; from the “Louis Vuitton Voyager Shows,” an exploration of off-season collections in captivating global settings, exemplifying the Maison’s enduring Spirit of Travel to Chanel set to unveil the Cruise 2024/25 collection in the vibrant city of Marseille. Across the Atlantic, Dior is making a triumphant return to the Brooklyn Museum, showcasing its Pre-Fall 2024 collection as a tribute to its deep-rooted ties to America. Ahead, we’re breaking it down, revealing the “who is going where when,” when it comes to the global destination fashion shows in 2024.
LOUIS VUITTON
Photo Credit: Courtesy of Louis Vuitton
Louis Vuitton is embarking on an exciting rebranding journey, introducing the “Louis Vuitton Voyager Shows” to redefine their destination showcases. These shows, embodying the Maison’s enduring Spirit of Travel, will spotlight off-season collections in remarkable global locations, each stop serving as a canvas for cultural exchange and inspiration. The Women’s Prefall 2024 collection by Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections, will make its debut on April 18, 2024, at Shanghai’s Long Museum West Bund. This marks a significant step in Louis Vuitton’s longstanding relationship with China, tracing back to the Maison’s inaugural local store in 1992. The choice of the Long Museum West Bund, renowned for its architectural brilliance and exceptional art collection, mirrors Louis Vuitton’s dedication to creativity and savoir-faire.
CHANEL
Photo Credit: Courtesy of CHANEL
Chanel is set to unveil its Cruise 2024/25 collection on May 2nd, 2024, in the vibrant city of Marseille, located on the effervescent Mediterranean coast of southern France. Rooted in the House’s heritage since its inception by Gabrielle Chanel in the late 1910s, the Cruise collection holds a special place in Chanel’s codes. Following its predecessor shows in Les Baux-de-Provence, Monte-Carlo, and Los Angeles, Chanel will undoubtedly be infusing the Marseille lifestyle into its next collection.
DIOR
Photo Credit: Courtesy of Dior
Over on American soil, Dior is returning to the Brooklyn Museum on April 15th for its Pre-Fall 2024 show — sending a clear message that New York is on Dior’s mind after their recent exclusive holiday collaboration with Saks Fifth Avenue and its past installations with the Brooklyn Museum during New York Fashion Week. The collection is set to be a love letter to America, with a particular focus on the vibrant energy of New York City.
