YG Entertainment’s recent decision regarding Blackpink‘s contract renewal sparked intrigue, as the iconic K-pop group opted to extend their collective collaboration but diverge from individual contracts for solo endeavors. This update arrives following a series of negotiations and the group’s commitment to renew their group-centric activities with the label.
In a formal statement released on December 29 KST, YG Entertainment confirmed that while all four members of Blackpink agreed to continue their group activities under the label. However, they won’t pursue individual promotions within the company’s framework and will be signed to other companies to manage their respective future activities.
Days before this official announcement, Jennie disclosed her launch of a new solo-focused label, OA (ODD ATELIER), hinting at her independent ventures beyond Blackpink. Meanwhile, the remaining members—keeping their plans more discreet—have prompted speculation within the industry. Sources suggest Lisa (who recently became the first K-pop star to reach 100 million followers on Instagram) is engaged in discussions with an overseas agency for potential solo pursuits, whereas Jisoo aims to widen her horizons in the realm of acting.
The statement from YG Entertainment emphasized their commitment to support Blackpink‘s collective ventures while refraining from additional contracts for individual pursuits: “Blackpink recently renewed their contracts with YG for their group activities, and we have agreed not to proceed with additional contracts for [the members’] individual activities. We will do our utmost to support Blackpink’s activities, and we will cheer on the members’ individual activities with warm hearts.”
As the news circulates, fans eagerly anticipate further updates on the solo endeavors of Blackpink’s members. The group’s evolution into diverse domains such as entertainment, fashion, and the arts keeps the global fandom, Blinks, on the edge of anticipation for what’s next in store for these versatile artists.
